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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Paperback – Illustrated, September 27, 2005

3.7 out of 5 stars 55 ratings

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Editorial Reviews

Review

“Illuminating examples and wry humor combine for a delightful read.” (Harvard Business Review)

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.



Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.


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Customer reviews

3.7 out of 5 stars
3.7 out of 5
55 customer ratings
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Reviewed in the United States on June 24, 2004
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Reviewed in the United States on August 25, 2012
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Reviewed in the United States on September 6, 2013
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Reviewed in the United States on June 28, 2012
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Top international reviews

MR JOHN THAIN
5.0 out of 5 stars Brand classic
Reviewed in the United Kingdom on March 27, 2014
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Ste
4.0 out of 5 stars Buon Libro, specie la seconda parte
Reviewed in Italy on March 5, 2016
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J. P.
5.0 out of 5 stars Powerful words of marketing wisdom
Reviewed in Canada on October 1, 2016
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Ashish Shanker
5.0 out of 5 stars Brilliant
Reviewed in India on June 4, 2019
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Bhumika Vijay Kherde
4.0 out of 5 stars Packaging done badly for an amazing book!
Reviewed in India on October 14, 2019
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Aayush J.
5.0 out of 5 stars Read it learn from it implement and improve
Reviewed in India on October 11, 2019
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Cliente Amazon
2.0 out of 5 stars No big advise just case studies from the past to now
Reviewed in Italy on November 1, 2019
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Shrinivas Betageri
5.0 out of 5 stars Nice book.
Reviewed in India on August 16, 2019
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Diego Andrade
5.0 out of 5 stars Mais uma bela jogada
Reviewed in Brazil on April 8, 2015
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JW
3.0 out of 5 stars Not bad
Reviewed in Canada on August 3, 2015
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swamy
4.0 out of 5 stars Four Stars
Reviewed in India on October 24, 2015
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dr mukund suvagia
4.0 out of 5 stars out of box
Reviewed in India on May 4, 2015
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