How we got our start?
Millie Merrill founded Turtle Fur in 1982, leaving the company's initial mark on winter sports with the invention of the first fleece neck warmer. Affectionately dubbed The Turtle's Neck, it was a design shift in winter accessories that proves successful to this day.
What makes our product unique?
Our mission is to create the best headwear and outdoor gear you can buy. We pride ourselves on holding true to our roots of quality, comfort, creativity, and community...all while having fun.
Why we love what we do?
By creating comfortable, quality products, we help you stay outside longer to enjoy the things you love to do.