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Out of Our Minds: Learning to be Creative Hardcover – February 21, 2011

by Ken Robinson (Author)

182 customer reviews

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"It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources and give people back to themselves. To realizeour true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to actdifferently towards each other. We must learn to be creative."
—Ken Robinson

PRAISE FOR OUT OF OUR MINDS

"Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored . . . especially in our educational systems."
—John Cleese

"Out of Our Minds explains why being creative in today'sworld is a vital necessity. This book is not to be missed."
—Ken Blanchard, co-author of The One-minute Manager and The Secret

"If ever there was a time when creativity was necessary for the survival andgrowth of any organization, it is now. This book, more than any other I know, providesimportant insights on how leaders can evoke and sustain those creative juices."
—Warren Bennis, Distinguished Professor of Business, University of Southern California; Thomas S. Murphy Distinguished Rresearch Fellow, Harvard Business School; Best-selling Author, Geeks and Geezers

"All corporate leaders should read this book."
—Richard Scase, Author and Business Forecaster

"This really is a remarkable book. It does for human resources what Rachel Carson's Silent Spring did for the environment."
—Wally Olins, Founder, Wolff-olins

"Books about creativity are not always creative. Ken Robinson's is a welcome exception"
—Mihaly Csikszentmihalyi, c.s. and d.j. Davidson Professor of Psychology, Claremont Graduate University; Director, Quality of Life Research Center; Best-selling Author, Flow

"The best analysis I've seen of the disjunction between the kinds of intelligence that we have traditionally honored in schools and the kinds ofcreativity that we need today in our organizations and our society."
—Howard Gardner, a. hobbs professor in cognition and education, Harvard Graduate School of Education, Best-selling Author, Frames of Mind

Q&A with Sir Ken Robinson

Author Sir Ken Robinson

What has changed since the first edition of Out of Our Minds was published in 2001 that has prompted you to write this new edition?
One of the core themes of the book is the rate and nature of change in the modern world. The last ten years have offered dramatic demonstrations of this theme. Just think of the breathtaking innovations in technology and digital culture. Ten years ago, Google was still a novelty; there were no smart phones, no IPods or IPads; no Twitter or Facebook or any of the social media that are transforming life and work today. Then think of the increasing pace of population growth, the growing strains on the environment and the effects of all of these on people’s lives and future prospects and the fact is that the world is becoming more complex and unpredictable than ever. Ten years on, I wanted to refresh and update the information in the book and to show that these revolutionary changes make the arguments of Out of Our Minds even more urgent in 2011 than they were in 2001. I’ve also spent the last ten years travelling the world presenting and debating the ideas in the book. In this new edition, I also wanted to present the arguments in a fresh way and to include new examples of the strategies that are needed to make them a practical reality.

Why do you think this book is important for business and industry leaders as well as educationalists?
In the last ten years, I’ve worked with business of all sorts all around the world. For all of them, cultivating creativity is a bottom line issue. Last fall, IBM published a report on the challenges facing business in 2011 and beyond. The report was based on survey of 3000 CEOs. It showed that the top priority for CEOs everywhere is to promote creativity systematically throughout their organizations. The reasons are clear enough. In a world of rapid change, companies and organizations have to be adaptable as circumstances change and be able to develop new products and services as new opportunities emerge. Most people occasionally have a new idea. For companies that isn’t enough. To remain competitive, they need to develop cultures where creativity is a habit and innovation is routine. The new edition of Out of Our Minds sets out the core principles for doing this and for leading a dynamic and reliable culture of innovation.

As one reviewer has suggested, creativity is a topic that excites some and enrages others. Why do you think this is?
I think it’s because there are many misconceptions about creativity. Some people believe that creativity can’t really be defined: others that it’s a process that can’t be taught. Some think it’s about special people, or special activities. One of my aims in the book is to tackle these misconceptions and to show that everyone has creative potential and that creativity can be developed in every sort of activity and in a practical way. My argument throughout Out of Our Minds is not only that creativity can be developed systematically but that it must be in education and in business if we’re to fulfil our real talents and meet the many challenges that we face.

Since the publication of The Robinson Report for the UK Government in 1999, you have been invited to contribute to strategy for creative development by other international organisations and governments. How has this work influenced your arguments in the book?
The report for the UK government set out a national strategy to promote creativity systematically in schools. Following its publication I was asked to work on a similar strategy for Northern Ireland, as part of the Peace Process, and to contribute to Singapore’s strategy to become the creative hub of South East Asia. I now live in the US and have worked with States here on creative strategies for business and education. All of these experiences have confirmed the basic arguments of Out of Our Minds and the principles and processes I describe in the book. They apply equally to schools, universities, companies and governments. Of course, there are always limits on what you can say in a government report. In this book, I’ve been able to offer a much more personal and unfettered look at these issues and to speak from the heart as well as the mind.

This book is a mind-opening look at why some people don’t achieve their full potential in life. Do you feel you have achieved your full potential in your career?
I’ve spent my life pursuing ideas and principles that I feel passionate about and that I know are deeply important in the lives of others. I’m delighted that I’ve had some impact around the world on education in particular and on how people and organizations think about themselves and their talents and potential. I still have a lot of life left in me though, so I’ll defer judgement for a while on whether and when I’ve achieved all I might do …

What changes do you hope Out of Our Minds will bring about in the long term?
I say in the Foreword to the new edition that “my aims in this book are to help individuals to understand the depth of their creative abilities and why they might have doubted them; to encourage organizations to believe in their powers of innovation and to create the conditions where they will flourish; and to promote a creative revolution in education.” I couldn’t have put it better myself!

Out of Our Minds: Learning to be Creative

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Editorial Reviews

Review

inspiring, witty and engaging book. (Tes.co.uk, April 2011). straightforward, amusing and useful. (Management Today, May 2011). a book with the potential to be a catalyst for system-wide change. (Times Educational Supplement, May 2011). 'Now more global in perspective the book seems more important than ever His rallying cry still deserves to be heard. (Business Life, May 2011).

From the Inside Flap

There is a paradox. As children, most of us think we are highly creative; as adults many of us think we are not. What changes as children grow up? Organizations across the globe are competing in a world that is changing faster than ever. They say they need people who can think creatively, who are flexible and quick to adapt. Too often they say they can't find them. Why not? In this provocative and inspiring book, Ken Robinson addresses three vital questions:

Why is it essential to promote creativity? Business leaders, politicians and educators emphasize the vital importance of promoting creativity andinnovation. Why does this matter so much?
What is the problem? Why do so many people think they're not creative? Young children are buzzing with ideas. What happens as we grow up and go through school to make us think we arenot creative?
What can be done about it? What is creativity? What can companies, schools and organizations do to develop creativity and innovation in a deliberate and systematic way?

In this extensively revised and updated version of his bestselling classic, Out of Our Minds, Ken Robinson offers a groundbreaking approach to understanding creativity in education and in business. He argues that people and organizations everywhere are dealing with problems that originate in schools and universities and that many people leave education with no idea at all of their real creative abilities. Out of Our Minds is a passionate and powerful call for radically different approaches to leadership, teaching and professional development to help us all to meet the extraordinary challenges of living and working in the 21st century.

See all Editorial Reviews

Product details

Hardcover: 352 pages
Publisher: Capstone; 2 edition (February 21, 2011)
Language: English
ISBN-10: 1907312471
ISBN-13: 978-1907312472
Product Dimensions: 5.6 x 1.3 x 8.4 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 182 customer reviews
Amazon Best Sellers Rank: #64,557 in Books (See Top 100 in Books)
- #73 in Books > Business & Money > Management & Leadership > Management Science
- #106 in Books > Health, Fitness & Dieting > Psychology & Counseling > Creativity & Genius
- #126 in Books > Business & Money > Processes & Infrastructure > Organizational Learning

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Top customer reviews

... an individual perspective as much as I would have liked. It does give some interesting insight into how ...

ByTravis G.on March 2, 2017

Format: HardcoverVerified Purchase

This book doesn't really address ways to be more creative from an individual perspective as much as I would have liked. It does give some interesting insight into how a society or even businesses could approach educating its people to increase productivity and overall happiness. Honestly, I wouldn't recommend it unless you are in a leadership position and looking for some ideas and concepts to implement in your own business/institution.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

Ken Robinson is a revolutionary in his approach to creativity ...

ByThe Power of Oneon October 29, 2015

Format: Kindle EditionVerified Purchase

Ken Robinson is a revolutionary in his approach to creativity and education. His books should be prescribed reading for all educationists, parents and especially government appointees to education departments. The world situation, with very few exceptions, is in dire straights and an imperative reason for parrents to read his works, is that it is a means of becoming informed and educated about what should be happening in educating the younger generatiosn and those to come. Governments need to be put under pressure and held accountable for supporting the creation of education systems that do just that - provide the means of educating rather than indoctrinating. The most inspiring books I have read on the subject ever and his three talks on the series "TED Talks" are defining.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Time to get out of the classroom!!

ByAbundance4allon May 15, 2016

Format: HardcoverVerified Purchase

Ken Robinson is HERE For our times!!!! For sure our kids are DONE with the awfully boring classroom tedium of the Industrial Age--creating robots schools---and are totally ready for INNOVATION, creativity and bringing back real art, sciences, and math that is fun--and useful for all. I really love how he thinks out of the old box and is helping us move into circular, free-thought. Kudos!!! Exciting!!! Home, Private and Community schooling is where it is now at--our kids and grandkids deserve it!!!! Time to shine again!!!

0Comment One person found this helpful. Was this review helpful to you?YesNo

What education really needs

ByM. Langon November 4, 2006

Format: PaperbackVerified Purchase

While Robinson perhaps uses more words than necessary to make his point, I found this book refreshing because it gets to the heart of the failures in our education system that few others seem to see. The focus of education reform today is on testing to verify that all students learn certain basic facts, e.g. no child left behind. There is some merit to the new attention paid to accountability for outcomes. However, as Robinson clearly points out, the real issue is that we are not helping our students to understand and leverage their own unique talents, and we are not preparing them to deal collaboratively with a world where there are few black and white answers. Until we as a society properly identify the problem, any solutions that emerge are guaranteed to fall short--no matter how well intentioned. I found the book to be short on guidance about solutions and approaches that can address the core issues, but at least it gets the problem in front of anyone who reads it.

0Comment 17 people found this helpful. Was this review helpful to you?YesNo

I really enjoyed this book

ByKathrynon July 9, 2016

Format: Kindle EditionVerified Purchase

I really enjoyed this book. I wish it has more practice ideas for teachers, not just business leaders and whole schools or school systems. As a teacher I don't have control or much influence over the system, just my classroom so some classroom level ideas would have been more useful to me. That said, it did inspire some ideas of my own.

0CommentWas this review helpful to you?YesNo

Lovely book!

ByTayleron February 6, 2017

Format: HardcoverVerified Purchase

I do love this book, at times it seems that he is droning on and on with some type of example or statistic and that pulls me out of it a bit.

Other than that I love this book! I have learned a lot thus far and can understand clearly why he believes what he does.

0CommentWas this review helpful to you?YesNo

Educating Creativity

ByEdward J. BartonVINE VOICEon July 26, 2014

Format: HardcoverVerified Purchase

A treatise on why formulaic and rigid education systems are inhibiting the development of creativity. I agree with many of the reviewers that the title is somewhat misleading and that the focus is really on the shortcoming of modern educational methods in promoting the development and enhancement of creative skills - and how education is beyond academics to a much broader viewpoint of enhancing problem solving, creative and life skills. The book is a generally easy read, but wasn't quite what I expected.

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altogether good condition.

Bymhugheson April 5, 2017

Format: HardcoverVerified Purchase

Although had some pencil writings within the text, altogether good condition.

0CommentWas this review helpful to you?YesNo

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Two Stars

Another business book with a coupe of ideas surrounded by a ton of filler and fluff

Published 6 months ago by Bucks County, PA buyer

Education and Creativity

A wide survey.

Published 7 months ago by Will Szal

I overall liked it, it didn't blow my mind as I ...

I overall liked it, it didn't blow my mind as I thought it would, that's why I gave it three stars. It seems it covers a little bit too much.

Published 7 months ago by Elena Nunez

More tools to getting to the 24-hour corporate work week!

Awesome!

Customer Video Review

Published 9 months ago by Laurie

Five Stars

Excellent book

Published 10 months ago by annie ford taylor

Creativity matters

As always, Sir Ken manages to say the essential with great humour and taste. This book is a page turner - and it can turn also your mind around.Read more

Published 10 months ago by Juhani Luukkonen

Five Stars

Great book! The author wrote very eloquently and I'd definitely recommend this to a friend.

Published 11 months ago by Amazon Customer

Eye opener!!

Very stimulating read!

Published 11 months ago by Old Tex Gal

Five Stars

Insightful and easy to read. Really gives you cause to think and come up with some creative solutions.

Published 1 year ago by Kim Hyman

Five Stars

One of the best motivational book I read!

Published 1 year ago by Anna

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