Out of Print: Newspapers, Journalism and the Business of News in the Digital Age 1st Edition
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News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to change to fully exploit developing opportunities.
In Out of Print George Brock guides readers through the history, present state and future of journalism, highlighting how and why journalism needs to be rethought on a global scale and remade to meet the demands and opportunities of new conditions. He provides a unique examination of every key issue, from the phone-hacking scandal and Leveson Inquiry to the impact of social media on news and expectations. He presents an incisive, authoritative analysis of the role and influence of journalism in the digital age.
Online supporting resources for this book include downloadable lecture slides.
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Editorial Reviews
Review
"...optimistic without being sentimental, thought-provoking without being pretentious and realistic without being harsh, which makes it comforting for someone with a keen interest in seeing journalism prevail and hopefully eye-opening for those who wish to better understand it." ― Madeleine Maccar, Chicago Center for Literature and Photography
"Brock is a journalist at heart. His confession at the start of the book reveals that in ample measure. The book is in some ways a response to a taunt by a business columnist that had doubted the ability of a journalism professor to offer credible and useful advice on business. By the time you finish reading the book, you realise that Brock has more than addressed that concern [...] What clearly stands out in Brock's analysis is his articulation of the changing paradigm of the journalism business." ― Business Standard
"Brock's stance is refreshing and the book is a pleasure to read." ― Word News Publishing Focus
"Seeking to reassure the doom-mongers, [George Brock] delves back into the history of journalism and demonstrates the shaky beginnings and rapid innovation that powered news journalism for three centuries before the maturation and slow decline of the business in the 20th century. His précis of the history is fascinating and elegantly done." ― Emily Bell, New Statesman
"
...makes a significant contribution in the field of journalism studies work on the future
of journalism. Out of Print: Newspapers, Journalism and the Business of News in the Digital Age offers a solid grounding for those looking for a quick brush-up with some current concerns facing the press, as well as a clear grounding in the newspaper crisis that arguably begins back in the 1920s or even 1880s. The compelling argument about industrialization and decline is particularly unique, and the merits of finally having a clear and approachable Leveson breakdown for a global audience is most welcome.
"The great virtue of Brock's book is that it deals comprehensively, intelligently and unsentimentally with the entire range of major questions about journalism now [...] it is the best single source available for context about the situation as a whole." ― Nicholas Lemann, The Times Literary Supplement
About the Author
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Product details
- ASIN : 0749466510
- Publisher : Kogan Page; 1st edition (September 24, 2013)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9780749466510
- ISBN-13 : 978-0749466510
- Item Weight : 12.1 ounces
- Dimensions : 6.14 x 0.79 x 9.21 inches
- Best Sellers Rank: #2,349,760 in Books (See Top 100 in Books)
- #940 in Journalism
- #1,273 in Media & Communications Industry (Books)
- #4,328 in Journalism Writing Reference (Books)
- Customer Reviews:
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The book provides an entertaining overview of the history of journalism, from its messy and opinionated beginnings featuring sensational and unreliable news stories through to the Leveson Inquiry in 2011 and 2012 into the culture, practices and ethics of the British press following the News International phone hacking scandal. In a 2000-page final report, Justice Leveson made a range of recommendations which would improve the protection of privacy in the UK and restrain the excesses of the press.
However, it is not the Leveson recommendations which provide the greatest threat to the press; rather, it is the digital disruption brought about by the Internet. Shrinking subscriber bases and advertising revenue have resulted in the crumbing of the established business model. Experiments have been made with paywalls and meters, but so far no-one has established a clearly viable new business model. The author suggests that news sites which prosper online require:
* a clear and distinct promise of value;
* a lean organisation that only scales up cautiously;
* diverse sources of income;
* niche target audiences served by different sites or contributors;
* high-calibre software;
* proficient capture and use of customer data;
* willingness to experiment
The author is pessimistic about the future of the press as we know it, but optimistic about the future of journalism, which he believes will find new ways to address financial sustainability. In my view the book provides some useful lessons for other types of businesses which are at a less advanced stage along the path to digital disruption.
Top reviews from other countries
Brock really should have used his skills as an editor on the rest because it is a bit of a mish-mash of (admittedly interesting) material which gets quite boring with its style - on the one hand surveys say this but on the other... There are some good parts but they tend to get lost in the statistics and the tendency to write small sections, rather like lists. It is a collection of material rather than in-depth research. It lacks a cohesive argument and really doesn't do enough on the business side and fails to put this into the context of the wider economic system at play at particular times. A missed opportunity.
* Interesting and rather absurd 'Publisher's Note' in the book.
Wohin geht die Reise? George Brock hat zu diesem Fragenkomplex das derzeit beste Buch geschrieben.



