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Outgrowing Capitalism: Rethinking Money to Reshape Society and Pursue Purpose Hardcover – November 16, 2021
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Amazon Bestseller in Public Finance, Income Inequality, and International Economics
Axiom Awards Winner in Economics
It's time to rethink how we create and allocate money
In Outgrowing Capitalism, Marco Dondi sheds light on the fact that most people do not have the economic security to focus on purpose and life fulfillment. He proposes that this is not the way things have to be; there is an alternative. In a quest to change our economic system to cater for everyone, he identifies deep issues in how money is created and allocated and connects these to capitalism. He shows that the assumptions and circumstances that made capitalism a success are no longer true today and then describes a new socio-economic model, Monetism. Dondi's solution is to provide a pragmatic roadmap to institutionalize Monetism and solve societal issues that seemed as permanent as time.
- Print length432 pages
- LanguageEnglish
- PublisherFast Company Press
- Publication dateNovember 16, 2021
- Dimensions6.25 x 1.25 x 9.25 inches
- ISBN-101735424579
- ISBN-13978-1735424576
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About the Author
Since his humble beginnings on the outskirts of Milan, Marco Dondi has established his career and expertise as a strategy consultant with over a decade of experience in advising CEOs and government officials on economics, economic development, banking, education, adult training, and people development.
Marco holds an MBA (INSEAD, 2012) and a Master’s in management, economics, and industrial engineering (Politecnico di Milano, 2009). At 28 years of age, Marco went on a Vipassana meditation retreat and re-emerged from a quarter-life crisis with a renewed sense of purpose. Since then, he has been on a mission to challenge and reform the social conventions that hinder people from their pursuit of a fulfilling life —capitalism being the biggest culprit.
When he’s not working or writing, Marco re-energizes by taking part in various sports on water or snow, creating and cooking Italian and Asian dishes, and continuing to indulge in his childhood passion for wild mushroom foraging. Marco has worked and lived in 4 continents and visited over 60 countries. He currently calls Geneva home, where he lives with his partner, Kristie, and their ragdoll cats, Panko and Miso.
Product details
- Publisher : Fast Company Press (November 16, 2021)
- Language : English
- Hardcover : 432 pages
- ISBN-10 : 1735424579
- ISBN-13 : 978-1735424576
- Item Weight : 1.6 pounds
- Dimensions : 6.25 x 1.25 x 9.25 inches
- Best Sellers Rank: #1,141,809 in Books (See Top 100 in Books)
- #538 in Free Enterprise & Capitalism
- #1,218 in International Economics (Books)
- #1,367 in Theory of Economics
- Customer Reviews:
About the author

Since his humble beginnings on the outskirts of Milan, Marco Dondi has established his career and expertise as a strategy consultant with over a decade of experience in advising CEOs and government officials on economics, economic development, banking, education, adult training, and people development.
Marco holds an MBA (INSEAD, 2012) and a Master’s in management, economics, and industrial engineering (Politecnico di Milano, 2009).
At 28 years of age, Marco went on a Vipassana meditation retreat and re-emerged from a quarter-life crisis with a renewed sense of purpose. Since then, he has been on a mission to challenge and reform the social conventions that hinder people from their pursuit of a fulfilling life —capitalism being the biggest culprit.
When he’s not working or writing, Marco re-energizes by taking part in various sports on water or snow, creating and cooking Italian and Asian dishes, and continuing to indulge in his childhood passion for wild mushroom foraging.
Marco has worked and lived in 4 continents and visited over 60 countries. He currently calls Geneva home, where he lives with his partner, Kristie, and their ragdoll cats, Panko and Miso.
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Dondi’s view is from the messy trenches of corporate consulting which gives him a perspective mere academics lack. He presents as an alternative to capitalism, 'Monetism' - a way to inject permanent money into the economy to sustain a universal basic income (UBI) combined with a new taxation system to control inflation.
Sounds simple enough but what Dondi is proposing is nothing short of a complete reengineering of how the world's monetary system works. It’s bold and clever - capitalism dies of a thousand paper cuts.
This is not just an economic manifesto, it really cuts to the core of how we live our lives as human beings and what we value. He weaves in concepts from cognitive psychology, sociology, and continental philosophy to reveal a more equitable path forward. Markets don't disappear but the management of money shifts to the end of preempting greed and reversing capitalism's greatest flaw - the rich get richer.
This book is written for those who would benefit most - the 99%. Who will hate this? Pretty much anyone with money, power or an economics degree - academics, conservatives, neoliberal politicians, bankers, hedge fund managers, drug lords, landed aristocracy - as they all stand to lose. They will see giant piñatas to swing at - production/distribution shift, UBI, converting central banks to monetary authorities, progressive taxation. Mr. Dondi addresses most of these concerns but at the core of the debate are premises which the 1% will reject. At least out of the gate, Monetism is a long-tailed cat in a room full of rocking chairs.
As someone who could generally care less about Wall Street, the Fed, central bank and the like, I found his read fascinating throughout. Partly because of its boldness but also because his designs are grounded in solid research (60 pages of references). What ultimately resonated for me was the second to last paragraph of the book. I won't give it away here but Monetism hinges on something even more fundamental than money.
Throughout his book, I couldn't help thinking about the Rube Goldberg nature of the economy. Mr. Dondi's solution is to use existing mechanisms, more or less, to reengineer a more equitable system. It's practical, doesn't upset the apple cart and would likely ratchet evolution up a notch. Yet, there are still a zillion variables. Even the most powerful computers still can't predict the weather. At some level though, it feels Monetism is hacking at the branches (maybe bonsai would be a better metaphor as his hacking is quite arfull) when going for the roots is what is necessary.
What if we were to shift the nature of currency instead? What if your value as a human being was not a function of your profession but how much you helped others who could do you no good in return? What if society as a whole, rewarded you for this help by conferring status that could be bargained for food, rent, tuition, durable goods or future security? What if life-affirming, society-reinforcing behaviors were indexed to a different kind of ROI?
Great civilizations arise out of the ashes of those before them. In this era of extreme climate change, pandemics, massive human displacement and lead pipe internet, one wonders how close we are to the next collapse. Will the next great civilization build on Monetism or something else?
I received a complementary copy #GoodreadsGiveaway.
The material is organized within five parts.
1. Dondi examines personal well-being that, for most people, has been eliminated by economic insecurity. He discusses the feasibility of a "revolutionary proposal": universal basic income (UBI).
2. He discusses money: where it comes from and why we don't have enough of it to afford UBI and other components of a social infrastructure.
3. Then he shifts his attention to capitalism -- "how it emerged, evolved, and became a success in the past, but how it now is the biggest roadblock for a new wave of progress."
4. In this fourth part, he presents his case for monetism, "a practical recipe for harvesting the moneytree." He views it as "a new way of managing money that can overcome the threats and realize the opportunities that capitalism [in its present state] has brought to us but is now unable to deliver on."
5. In the last part, Dondi provides a "roadmap" for implementing this new system at a national level, but also at the local and global level."
These are among the passages of greatest interest and value to me, also listed to suggest the scope of Dondi's coverage:
o Introduction (Pages 1-13)
o Differences That Money Makes in Work, and, in Marriage (19-25)
o What "the overall picture" seems to be (28-31)
o "Money and Religion" (31-32)
o "The Financial Crisis of 2008" (89)
o "Permanent vs. Banks' Money"(123-124)
o "MMT [Modern Monetary Theory] vs. Traditional Economics" (134-135)
o "Revisiting Stagflation and Why It's Relevant for Africa" (149-150)
o Five trends feeding low demand and recession (180-181)
o Four main forces that make capitalism growth-dependent (195-198)
o Four proposed strategic directions (208-212)
o Pilar #1: UBI (universal basic income) (217-220)
o Creating the Economy to Manage Inflation is Bad 21st-Century Economics (243-244)
o Pilar #2: Taming the inflation with Taxes (245-246)
o Exhibit 11: Societal impact of capitalism vs. monetism on selected events (284)
o Exhibit 12: Benefits of monetism vs. capitalism (300)
o Government Risks (307-32)(
o Technical Risks (312-315)
o Human-Related Risks (315-317)
Dondi's vision is based on what Jim Collins characterizes as a BHAG, a Big Hairy Audacious Goal. However, keep in mind that the current VUCA business world has outgrown the current (latest) form of capitalism. It remains to be seen to what extent (if any) this book nourishes the "revolution" to which Marco Dondi frequently refers. I hope those who read it realize that the material he provides is more, far more than a briefing. It is a call to action while there is still time. Meanwhile, tick tock...tick tock...tick tock....
Those who share my high regard for this book are urged to check out Shoshana Zuboff's The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, published by (January 2019). Her book is about "the darkening of the digital dream and its rapid mutation into a voracious and utterly novel commercial project that I call surveillance capitalism...At its core, surveillance capitalism is parasitic and self-referential. It revives Karl Marx's image of capitalism as a vampire that feeds on labor, but with an unexpected turn. Instead of labor, surveillance capitalism feeds on every aspect of every human experience."
And check out my interview with Dondi on YouTube and podcast platforms. Look for "Alan on Politics."
By the way, I am not a verified buyer because I avoid buying books from this particular online bookstore. I bought it thru bookshop dot org.
Top reviews from other countries
In delivering this message Dondi’s book is long, rambling, precocious and didactive. He claims to be the first person in world history to dedicate years of his life to proposing a realistic alternative to capitalism(p9), although he does also refer to Marx (p147)! He has an MBA from INSEAD(p191), works for McKinsey, has been to Swaziland (p1), and curiously tells us that he no longer trusts or relates to his mother (p25). His book would be far better stripped of these irrelevant vanities, and edited to a succinct text of less than 100 pages.
It's about transforming things at the very roots of the economic system we've grown up into. Truly for the greater good.
And though it's clearly not easy to implement, the view and the thinking is genuinely inspiring and surprisingly convincing!
Truly recommended




