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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get Paperback – Illustrated, May 1, 2009
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Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return!
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Presented by Advertising Guru Bill Glazer, who has spent years teaching this at seminars, implementing it in the trenches in his own Baltimore menswear business, and providing it to dozens of clients in all industries,
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries.
It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!
- Publisher : Morgan James Publishing; Illustrated edition (May 1, 2009)
- Language : English
- Paperback : 313 pages
- ISBN-10 : 0982379307
- ISBN-13 : 978-0982379301
- Item Weight : 1.16 pounds
- Dimensions : 6.06 x 0.84 x 9.09 inches
- Best Sellers Rank: #1,272,777 in Books (See Top 100 in Books)
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Reviewed in the United States on September 11, 2011
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Top reviews from the United States
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This is like an idea book that you keep on your desk and refer to when you want to run an ad. It's worth 100 times the price and a must read for business owners who do their own advertising and for those that don't. Having his knowledge will help you gauge what your marketing people are doing and if it's really worth paying them.
I have seen so mush wasted advertising space with junk ads that all look the same and talk to no-body. With Bill Glazer's book you will never be left in the dark. Get this book, not only is it a great resource but it's a fun read as well. Rob Birmingham author of; Simple No-Cost Marketing Solutions - A Survival Guide for the Small Business Owner
Read this book with an open mind and don't be afraid to try some outrageous marketing. It's worked for Bill and countless others. Give it at try and I think / know you'll be amazed at the results you'll get. On LowCostMarketingTips dot com, my internet marketing review site, I gave this book my highest rating. I have a closet full of books on marketing including many by Dan Kennedy, Bill's mentor. I have to say I enjoyed this book more than any I've ever read by Dan or anyone else.
Hope this helps everyone. :-)
Impress Callers - Replacing Silence for your caller on hold with custom messaging and music
Thanks Bill for providing such a powerful resource for us.
Perhaps the most important advice in the entire book is the observation that advertising ideas can be found anywhere if your mind is open to them. Plus, he advises, it is particularly fruitful to adapt ideas from other industries for your own business.
- Phyllis Zimbler Miller, Miller Mosaic Power Marketing
Top reviews from other countries
Puede ser un complemento perfecto para otros libros de advertising más clásicos.
Doy 4 estrellas y no 5, porque el formato es mejorable.