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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising Hardcover – September 20, 2009
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"In selling different is good. You need to stand out from the crowd of sales people and businesses that are trying to capture your potential clients’ attention and money. In OUTRAGEOUS Advertising, That's OUTRAGEOUSLY Successful, Bill Glazer does just that. In fact, in reading it, I discovered some great strategies to apply to my own marketing efforts. Thanks Bill!" Tom Hopkins, Author of How to Master the Art of Selling
"I learned long ago that there are ads that win awards and there are ads that make money. Bill Glazer's book is full of the latter. In fact, I've paid copywriters $10,000 or more to write ads that weren't half as good as the ones in this book. Grab your copy because you'll pay for it twenty times with your very first campaign."
Bill Harrison, Partner, FreePublicity.com
"What I love about Bill Glazer is that he not only delivers OUTRAGEOUSLY Successful Advertising through traditional offline media, he has conquered it online as well. There isn't a business owner or entrepreneur alive who couldn't profit from this." Derek Gehl, Co-Founder and Chief Creative Officer The Internet Marketing Center
"I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript. As is, this should be a $1,000.00 or $2,000.00 info-product sold as a kit of resources, not a book sold for the price of a Starbucks coffee & scone. As an author, I admit to some unhappiness at having the bar raised. He has made the job tougher for the rest of us but so badly over doing it here. Your gain, our headache." Dan Kennedy, Author, Speaker, Consultant
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!
Top Customer Reviews
This is really a decade-spanning swipe file of the very best marketing campaigns Bill Glazer has seen and done.
This book is messy in the same way that good marketing is messy. It's not a book about brand-building or graphic design, it's a book about getting attention, surprising and delighting customers with provocative messages and promotions. It's sort of like Bill dumped the contents of his filing cabinet on the floor and started going through them one by one.
Most of the examples in this book are direct mail. Direct mail is a whole lot less fashionable than Facebook and online video, but done properly it commands far more attention. And since the size of most peoples' "junk mail" pile is at an all time low, mailing to existing customers and high-probability prospects is a strong bet. No sensible person can go through this book and not find a great idea they can use.
This is outstanding for retailers because of Bill's retail background. Many examples in this book are from retail.
As for my own audience, online marketers, it's good for us because it FORCES you to consider things you would never otherwise think about. Just by executing one or two of these ideas you'll put yourself in elite company.
Ideas in this book include examples of making web pages more outrageous with documented response percentages; sending things like popcorn and lunch bags and birthday specials. Placemats and x-rays and collections of winning headlines.
The only drawback is that the print in the book is sometimes fuzzy and you can't read the fine detail in the pictures. Fortunately, however, he offers a CD with all the exhibits.
Bill, thanks for putting out such a great addition to my swipe file.
We've all seen brilliant TV commercials which are so memorable, we will never forget them. The problem is, many people cannot recall what was being sold. That is a problem which Glazer addresses, although not regarding TV ads. He shows how to be different enough to be noticed, without being bizarre to the point of distracting the prospects.
If you want to have people notice you, you can't beat this book or even The Ultimate Sales Letter: Attract New Customers. Boost your Sales. if you're considering a direct mail campaign. For general theory of setting yourself apart from the pack, check out 10-Ways To Stand Out From The Crowd by Connie Podesta. So what do you use to get all these ideas written on napkins and rattling around in your brain into a usable platform? I use ThoughtOffice Brainstorming and Creativity Software, which asks you questions which you never even knew you needed to answer.
I do think this book was about 25% longer than it needed to be. It became a little repetitive, but not obnoxiously so.Read more ›
At the beginning Bill gives you a lot of background on the effective ways to use advertising to generate customers. Bill's an advocate of direct mail and he shows you several examples of campaigns that have worked for other people. But, rather than talking about advertising theory, Bill provides you real examples of mailings that business people have used to promote their business. Anyone can tell you what should work. Bill gives you examples that did work and tells you why.
You've probably seen ridiculous attempts by advertisers to get attention that leave you asking, "What?" In this book Bill dissects effective advertising campaigns to show you how to turn the attention you get from the outrageous and into buying activity. In chapters 5-8, Bill gives you the essential components to make your advertising effective as well as several ideas you can select from to boost your response. This book includes several split test examples so you can see the results of the letter mailed one way compared to the results of another method.
Appropriately, there's an entire chapter about follow-up campaigns. Outrageous advertising isn't all about one mailing and then done. It's about persistent communication with your customer. And, Bill's book gives you several examples of follow-up letters that are equal parts outrageous and easy to create.
I'm so glad to have this book. It'll be a huge short-cut when I'm looking for ideas to get attention and a checklist for the elements I must include to turn the attention I generate into new customers. I recommend that you add this book to your library. It'll be one of those books that pays dividends to you for years.
Most Recent Customer Reviews
This book has some very interesting marketing ideas. It is great if you own a business where you need direct marketing to lure people into your store.Published 3 months ago by Mary Boardman
if you are a business owner and wondering what your advertising is not making you money promise.
Bill will tell what your doing wrong and how to do it right to stand out from... Read more
Awesome book jammed with inspiration for ads. Usually a lot of hype surrounds these types of books, but in this case, it;s worth 10X the price, easilyPublished 15 months ago by Michael Saul
I have read many marketing books but this is the best. Many golden nuggets you can apply to your business right now. I highly recommend this book.Published 17 months ago by Lanre G Coke
To many ideas to list. Really strong book with many ways to increase direct response.Published 17 months ago by Lathe
I am still reading this book and I am really enjoying it. It is filled with these cool advertising ideas, everytime I read it, my brain goes on fire with ideas. Read morePublished 23 months ago by ShopFancyStuff