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Outrageous Fortunes: The Twelve Surprising Trends That Will Reshape the Global Economy Paperback – January 3, 2012

4.1 out of 5 stars 26 customer reviews

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Editorial Reviews

Excerpt. © Reprinted by permission. All rights reserved.


The global economy is changing more quickly than ever before in its history. The technologies that have made it more integrated—primarily those that have improved transportation and the exchange of information—continue to develop, and the number of interactions among people from all parts of the world is growing exponentially. These changes are having a profound effect on our lives. In the past two decades, we have seen hundreds of millions of people escape poverty, but we have also seen a severe deterioration in our natural environment and the bursting of huge financial bubbles.

Despite the refinement of economic policies designed to manage the business cycle, the volatility of commodity prices, trade flows, government budgets, and many other important indicators of the global economy continues to increase. As a result, it is easy to get caught up in the stream of numbers that spew out every second and to lose sight of the long term. That's a problem for our future. Personal fortunes may be gained and lost in a day, but national fortunes are gained and lost because of deeply ingrained economic factors that take years to develop and, if necessary, to change. Certainly, idiosyncratic events can push countries to one side or the other of their long-term economic paths. But over the course of decades, those paths tend to be determined by economic factors with very deep roots indeed.

These deep factors do not necessarily explain why stock markets rise and fall in the course of a single day, hour, or minute, but they do set limits on the material standards of living that an economy can achieve. If the pursuit of economic growth is a race, then these factors determine the location of the finish line. Because the finish line can often seem very far away, however, they do not receive very much attention in the daily pronouncements of pundits, politicians, and even people who know a little bit of economics.

This book aims to change that. It begins by explaining how, over long periods of time, countries with similar deep factors tend to reach similar limits of growth and prosperity. Those limits will start to bind, perhaps sooner rather than later, for the current darling of the global economy, China. China's rapid growth—and the notion that this growth will continue for decades to come—has attracted investment from around the world. Yet its long-term prospects are not as rosy as investors might hope. The European Union has also been a popular target for investors because of its political stability, its huge internal market, and the potential of its newer Eastern members. Its euro currency has given central banks, sovereign wealth funds, and other major investors a long-awaited alternative to the dollar. But all is not well in the Union, nor in the euro area, both of which are beginning to fall apart because the member countries are facing different limits to growth.

As countries strive to reach their limits and offer their citizens the highest possible living standards, they will come upon a series of obstacles. Their economies need resources—both natural and human—as well as a certain measure of stability. In the coming decades, many countries will face shortages of all three of these items, and those shortages will slow their headlong dash toward the finish line. Some countries will colonize others in a bid to secure the natural resources their economies need to grow: raw materials for manufacturing, crops to feed workers, fuel, and water. This time, the colonial conquests will be achieved through monetary rather than military means, but the results will likely be counterproductive for both the colonizers and the colonized. Rich countries, with their aging populations and low fertility rates, will change their immigration policies to draw in more workers from around the world. Even as poor countries develop, it will be harder for them to hold on to their most productive citizens. Meanwhile, many countries that have embraced left-leaning populist governments in recent years will first shift to the right, then continue to swing back and forth like political pendulums. The resulting regime changes will slow their economic growth—an unfortunate reality, since growing may be the only way to settle the pendulums down.

In the midst of these limits and obstacles, there will also be new opportunities. As the booms fueled by technology and cheap credit in the 1990s and 2000s fade into the background, Americans will be looking for new sources of jobs and income. They will find some of them in an unexpected place, drawing on a little-recognized but fundamental pillar of their nation's economic success: selling power. The restructuring of the global economy—ever more intertwined, ever more digital—will also allow workers to seize new opportunities by straddling two or more markets at a time and acting as gatekeepers of profit. Changes in how people work will lead them to change where they work as well; in the future, a growing class of mobile professionals will populate a new set of economic hubs founded on lifestyle choices rather than business imperatives. And the slow collapse of the World Trade Organization will actually allow countries to pursue freer trade, opening up new gains from doing business abroad.

Despite the opportunities it presents, the road to growth is not always smooth. Even if a country manages to avoid the obstacles along its particular path, there are still risks that affect everyone in the race. The recent financial crisis showed that negligence, malfeasance, and herd behavior in a couple of financial centers can stunt growth around the world, setting some countries back years in their pursuit of higher living standards. One result of the new regulatory framework facing the world of finance will be the blossoming of an enormous black market whose presence will bring new risks to the global economy. At the same time, climate change—often touted as an opportunity for new industries in rich and poor countries alike—will actually separate these countries even further, creating a threat of instability that could hamper growth in both. To solve these problems, countries will have to work together. Yet the political institutions that provide the framework for global problem-solving may not be up to the task.

Even generalists have their areas of strength and weakness, so this book does not take on every pressing economic issue. Other writers are better equipped to predict which fuel will power the transport of the future (indeed, some already have), which super- and semi-conductors will carry the global economy's data, and whether that mode of transport and those data will help humankind to develop the resources of the moon, other planets, or faraway galaxies. The task of prediction is difficult enough without venturing so far afield in so many different directions.

Only recently, in fact, have economists truly begun to understand just how difficult prediction is, both at the individual level and for an entire economy. Through the 1960s, as the science of economics lurched toward maturity, an implicit part of many economists' predictions was the notion that people would make the same mistakes time and again. For example, if consumers saw a big increase in their salaries, they might take it as a signal of bigger buying power, even if the raise was always followed by an increase in prices for the things they liked to buy. In the 1970s, a new school of economics began to hold sway. It was based on the opposing idea that people were too rational to make the same mistake twice; consumers might be fooled by the raise the first time, but the second time they'd wait to see if inflation would erase their apparent gains. This new school dominated economic thought for a couple of decades, before another revolution in economic thinking came along in the waning years of the twentieth century: behavioral economics. The behavioralists, sitting at the intersection of economics and psychology, saw that people might seem rational at a moment in time but were not always consistent over the long term. They asked why people deliberately did things that they regretted in retrospect, and why people could not always commit themselves to act in a certain way in the future. No behavioralist would be surprised if people who understood inflation perfectly well went out to spend part of their raise. Unlike the economists of the 1960s, though, the behavioralists didn't think these people were being fooled by their raises. Instead, they probably thought these people could not resist the temptation to spend, perhaps figuring that they would scrimp in the future to make up for it—but only if they had to.

For several decades, economists have realized that simply extrapolating trends is not the best way to predict the future (though this does not stop many from continuing to do it). The move toward behavioral economics has helped to make sense of some economic trends, especially those that change suddenly as mob psychology or hysteria takes over. Nonetheless, economics still isn't very good at forecasting those sudden changes, either in their direction or their timing.

This is partly because economists still don't completely understand how people's minds work, but it's also because they often focus on the wrong things. A huge chunk of the world's economic brainpower is focused on the financial markets, where the typical time horizon ranges from a few minutes to three months. Whether it's a snap trade to offset risk in a derivatives market, or a prediction of a company's quarterly earnings, there's not much thinking about the long term. Even the more academic economists who work at places like the World Bank and the Organization for Economic Cooperation and Development usually think about the long term as a period of just five or ten years. For this reason, they often neglect the deep factors that really move the global economy over the course of decades.

Yet those deep factors are the most important ones. They will det... --This text refers to the Audio CD edition.

About the Author

Daniel Altman is the author of Connected: 24 Hours in the Global Economy, Power in Numbers and Neoconomy. He is Director of Thought Leadership at Dalberg Global Development Advisors and the founder and president of North Yard Economics, a not-for-profit consulting firm serving developing countries. He has written for The Economist, the International Herald Tribune, and The New York Times and currently teaches at New York University's Stern School of Business. He lives in New York City.


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Product Details

  • Paperback: 272 pages
  • Publisher: St. Martin's Griffin; Reprint edition (January 3, 2012)
  • Language: English
  • ISBN-10: 1250001730
  • ISBN-13: 978-1250001733
  • Product Dimensions: 5.5 x 0.6 x 8.5 inches
  • Shipping Weight: 7.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #2,638,529 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Daniel Altman's book Outrageous Fortunes is a consistently smart, engaging, and surprising read. It is one of very few books to address the larger forces shaping global economies. But unlike the usual macro predictive fare of a "Megatrends" or "Bold New World," it is grounded in a deep understanding of actual economic circumstances on the ground level.

Outrageous Fortunes works on two levels. First, for the self-interested investor, it's good to be aware of the long-run influences on productivity and power that Altman outlines. His discussion of the new colonialism demonstrates both the short term profits and incredible long-term risks that arise when countries like China and Saudi Arabia start buying rights to agricultural land and other resources in poorer places. He also challenges conventional wisdom on disintermediation, making a compelling case that certain middlemen and arbitrageurs can only gain from market integration.

Outrageous Fortunes also succeeds as a work for wonks, taking its place in the grand genre dubbed by David Brin the self-preventing prophecy. As Altman puts it, "a frequent goal of prediction is to alter the future - to warn of impending danger so that it can be avoided." The book describes many impending dangers, including increasing inequality driven by global warming, accelerating brain drains, and an enormous financial black market that is developing outside of traditional financial centers. Altman's description of that black market is particularly acute, and worth discussing in some detail.

Altman observes that "the last two decades witnessed the greatest expansion in financial markets the world has ever seen. At the heart of this expansion was the proliferation of derivatives.
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Format: Hardcover
In "Outrageous Fortunes" Daniel Altman offers 12 bold predictions about our world's economic future, based on a broad and sweeping set of factors. Combining the learned erudition of a Harvard-trained economist with the pithy clarity of a seasoned journalist, Altman (who is both) skillfully guides the reader through the present and future of the global economy. I am not an economist, but I read widely, and became much more interested in the economy as it seemed to crumble last summer. I had not read Altman's columns, or any of his previous books. Indeed, this was the first book that had the word "economy" in it that I had read in a very long time. Nonetheless, I found it clearly written, and incredibly interesting. I would recommend it highly to any curious reader.
While this is clearly a book about the global economy, Altman casts a wide net in describing factors that will influence the shape of different country's economies. For example, while he describes the common economic indicators that point to China's ascendance as the top economic power, he urges the reader to consider deeper factors that may inhibit China's growth. These deep factors include the hierarchical nature of China's economy, and of China's culture. Altman suggests that the Confucianism that pervades Chinese culture stands as an obstacle to entrepreneurship, and will hinder its ability to maintain its spectacular growth. Similarly, he suggests that the United States will become the world's sales force, in part because of the cultural dominance of English, and the world-wide cultural impact of the "American Dream," which has resulted in a uniquely American expertise in salesmanship.
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Format: Hardcover
In this surprising new book, Dan Altman not only challenges conventional notions of the linearity with which economists think, but also demonstrates acute knowledge of political dynamics and social issues all over the world. Altman weaves a very interesting and compelling narrative of how the globalization of everything from finance to tourism will reshape the world economy in ways we don't yet appreciate. One of the main reasons is that while all these issues are globalizing, politics is much slower, and throws up bizarre obstacles and unintended consequences. Altman is much more than an economist, he's a very clever oracle into the new future.
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Format: Hardcover
"Outrageous Fortunes" offers twelve unconventional predictions about the future of the global economy. Author Daniel Altman argues, for example, that China may surpass the United States briefly but will then fall back into second-best status, that major international institutions such as the World Trade Organization and the European Union will collapse, and that America will become the "world's sales force."

I found the views offered in the book to be interesting, but often not especially well argued or supported. For example, Altman's contention that China will ultimately fail to become the world's most important economy is based on the same nebulous forecasts of future economic growth data that support the more conventional view. Altman simply makes slightly different assumptions and relies on the principle of "convergence." There is no deep discussion of the underlying causes that might result in such an outcome.

Likewise, Altman's suggestion that jobs in the United States will be heavily geared toward sales in the future seems speculative. Abundant evidence suggests that many sales-oriented positions (such as travel agents) are being destroyed by internet-based technologies, and there seems little doubt that other areas will be similarly impacted. Additionally, some of the book's predictions -- for example that climate change will make poorer countries dirtier and poorer and that the EU (or at least the currency union) may someday collapse are not particularly unconventional and have be widely discussed.
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