Outrageous Marketing: The Story of The Onion and How To Build a Powerful Brand with No Marketing Budget Kindle Edition
|Length: 202 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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- ASIN : B07HY65BMR
- Publisher : Scott Dikkers Books (November 6, 2018)
- Publication date : November 6, 2018
- Language : English
- File size : 1772 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 202 pages
- Page numbers source ISBN : 1729585078
- Lending : Enabled
- Best Sellers Rank: #800,644 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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Filled with a cast of lovable losers and misfits, you'll travel along with founding editor Scott Dikkers as he goes from troubled child looking to find his place in the world to cartoon writer and amateur filmmaker to eventually the founding editor of The Onion.
There are tons of back office stories, fleshing out the history of The Onion and exactly how it became the comedy institution it is today. Much of the advice is counterintuitive to typical marketing advice. The Onion broke every rule of old school wisdom on what you should do to market yourself. If you want to stand out, you have to do things differently and this book gives plenty of examples of how typical marketing wisdom will just leave you looking like everyone else.
This is a compelling read with great stories that will make you keep turning the pages up to the very end, basically an original story of The Onion with an inside look into how professional comedy is written (tip: create lots and lots of material) and some of the controversial decisions and tactics that helped shape the projectory of Tbe Onion.
At it's heart, Outrageous Marketing is a story about devoting yourself to doing what you love. Underneath the laughs and crazy stories is an inspirational story about pouring your heart into what you create. It will make you want to finally write that blog, make that film on your phone or draw that cartoon you've been putting off and get out to share it with the world in the unique way only you can. It worked out for Scott and The Onion and it can work for you too.
To put it simply--this book is inspiring. Dikkers's passion seeps through the text, and his love for what he did and still does, will make you want to work that much harder to find your love in your work.
Part business marketing book, part character study, it makes the reader look within themselves to see if they are truly working as hard as they can towards their ultimate goals.
I could keep gushing about this book, but I got to put in some time toward working on my craft and passions--a notion that I'm sure Dikkers himself could understand.
I enjoyed this book, but I'm left wanting a full-on Onion history or simply a 30 page marketing guide that can be packed into HTWF. It's difficult to parse the info.
Overall, a very enjoyable read and full of good information, it's just not concise.
We all know them. Hardscrabble efforts that paid off handsomely. But, why?
Aside from entrepreneurial chutzpah, and supportive teams, what exactly made these companies grow and thrive?
Well, if you peek into Scott’s book, “Outrageous Marketing,” you’ll clearly see these companies had a trick up their sleeve - a more transferable one, in fact. One you can put to work to fuel and sustain your very own adventure.
Their “secret?” These companies were (and, are still!) downright Outrageous!
If you don’t know Scott, you may know him by his progeny: The Onion. Yes, that Onion.
This book walks you through how he and his ragtag band of writers, editors, (and later multimedia folk), practiced their own brand of outrageousness, bringing laughter to millions, with nary a penny for a marketing budget.
In pulling back the covers on The Onion’s origin story, Scott even discusses some early numbers - hugely helpful if you’re just getting started in business. These asides are often just a few lines here and there, but they’re helpful in illustrating just how so much can be done with so little.
But that’s business.
For me, the real heart of “Outrageous Marketing” lies within the stories of adversity.
Team squabbles, both big and small.
It’s all there, laid out for you the reader in true Onion fashion. Nothing, it seems, is held back.
The sheer candor in which Scott describes his team and himself is remarkable - and helpful. Important, even. Pain and peculiarity play handmaiden to “funny,” and as such, it’s major theme of the book.
But these emotions and quirks exist in all of us to a degree, and having an understanding of them is so critical when dealing with people.
Until reading, I hadn’t been aware that certain aspects of Scott’s leadership style (and his ability to get great work out of a disparate group of students) was part of this overall understanding of the human dynamic.
If you find yourself responsible for managing and inspiring creatives, you’ll glean insight from Scott’s approach. For that alone, it’s well worth the price of admission.
I loved this book, and learned a lot. Tons, actually - even though I took Scott’s classes at The Second City with Scott. What exactly? Here are a few things I found insightful:
- the emotional and business reasons as to why he made us write so many damn jokes. SO many damn jokes!
- how beneficial our hand-scribbled notes were to finalizing things like, “Trump’s America: Buy this Book and Mexico Will Pay for It.” (A hint: this technique was a major key in crafting some of the best work at The Onion.)
- How to build teamwork into everything, even when no one is getting paid a dime to be on the team.
- And, jeez... all of the amazingly talented people who do stuff you know and love who all started at The Onion! Who knew?!
To wrap. If you’re looking for a subtext-filled business book that’ll have you laughing your ass off, pick up Scott’s latest tome.
Oh, yes (!) ... there are other books, of course, keeping in line with “Principle #11,” and all...
P.S. If you like your actionable business books sprinkled with tales of naked people, odd-ball stalkers, a severely damaged Porsche, and a host of amusing legal threats (including those from the 43rd and 45th presidents), this is the book for you.