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Gail Anderson
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Outside the Box: Hand-Drawn Packaging from Around the World Paperback – October 6, 2015

by Gail Anderson (Author), Debbie Millman (Foreword)

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In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types—DIY, art, craft, and artisanal—Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.
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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Princeton Architectural Press
  4. Publication date
    October 6, 2015
  5. Dimensions
    8 x 1 x 10 inches
  6. ISBN-10
    1616893362
  7. ISBN-13
    978-1616893361
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Editorial Reviews

Review

".shows how a twist of a talented wrist helps basic packaging transform into alluring, intriguing design specimens." -Gizmodo

"...a satisfying little compendium of hand-drawn packaging design that spans many media and provides an undeniably refreshing counterpart to the slick, all-digitial work that dominates the shelves of our stores." -Graphics.com

""In addition to the visual playground-featuring work by Pentagram, Sagmeister Walsh, Jon Contino, Louise Fili, Daniel Pelavin, Dana Tanamachi and many others-the book offers strong commentary from the makers whose work is featured throughout." -Print

"This belongs in the library of every design firm, packaging company, design class, and advertising agency." -Manhattan Book Review

About the Author

Gail Anderson is a graphic designer, educator, and writer. She has co-authored eight books with Steven Heller, and is the recipient of the AIGA Lifetime Achievement Medal. Anderson teaches at the School of Visual Arts in New York City, and is a partner at Anderson Newton Design.

Product details

  • Publisher ‏ : ‎ Princeton Architectural Press
  • Publication date ‏ : ‎ October 6, 2015
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1616893362
  • ISBN-13 ‏ : ‎ 978-1616893361
  • Item Weight ‏ : ‎ 2.15 pounds
  • Dimensions ‏ : ‎ 8 x 1 x 10 inches
  • Best Sellers Rank: #1,547,253 in Books (See Top 100 in Books)

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Gail Anderson

Gail Anderson

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