Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
Outside Insight: Navigating a World Drowning in Data Hardcover – October 12, 2017
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
What other items do customers buy after viewing this item?
"A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organizations from the bottom up to the board room ." (Peter Tufano, Peter Moores Dean, Oxford University Said Business School)
About the Author
Jorn Lyseggen is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000. Built on the notion of Outside Insight, Meltwater is now a global leader in B2B online media intelligence, with over 55 offices across six continents. He founded the Meltwater Entrepreneurial School of Technology (MEST), a training program, seed fund and incubator for African entrepreneurs, in 2008, and launched Shack15, a data science hub in London, in 2016. Jorn has been featured on CNN, TechCrunch, TedX and more.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
This book provides real-world examples of how brands are tapping into competitive intelligence to win and I recommend the book to any brands looking to compete in an ever increasingly noisy market landscape.