When it comes to successful innovation, you are often your own worst enemy, or at least your biases are. Outsmart Your Instincts reveals the hidden cognitive biases that are blocking your path . . . and better still, outlines how to overcome them. - David Burkus, Author of Under New Management
Outsmart Your Instincts insightfully reveals the hidden biases that get in the way of innovation. It's a must-read for anyone chartered with identifying opportunities, generating new ideas, and developing those ideas into new products and services. - Soren Kaplan, Best-selling author of Leapfrogging and The Invisible Advantage
It's easy to get trapped in your own head and miss brilliant ideas that are right in front of you. Outsmart Your Instincts offers a clear and effective method for getting past your biases and unleashing your creative genius. - Todd Henry, Author of The Accidental Creative
This book offers important insights into behavioral biases discovered in the past three decades and presents new rules for innovating smartly in the marketplace. - Ravi Dhar, Director of the Center for Customer Insights at the Yale School of Management; George Rogers Clark Professor of Management and Marketing
This isn't my first rodeo. My judgment is unparalleled. My decision-making is top-drawer. We tell ourselves these things because our ego and experience whisper that our perceptions are routinely right and true. But are they? What cognitive biases are bobbing about our brains preventing better outcomes? As it turns out many. Outsmart Your Instincts is a rare find that lays bare in approachable language our sub-conscious blind spots and provides practical guidelines for accelerating a company's success. - Allen Burch, Managing Director, The Nielsen Company
A book that not only expands your thinking it blows your mind! Outsmart Your Instincts blends high-level insight into the thinking process with practical, real-world steps to generate the innovation required to create distinction in this time of hyper-competition. --- Scott McKain, Author of 7 Tenets of Taxi Terry
About the Author
Ed Harrington is CEO at Ideas To Go and has spent a lifetime helping a who's who of corporate America come up with new and innovative ideas. He cut his teeth on marketing and new products at P&G before opening Ideas To Go's New York metro office, advancing to President and CEO. He is a board member at the Yale Center for Customer insights and cites Albert Szent-Györgyi's quote, ''Discovery consists of seeing what everyone has seen and thinking what no one else has thought'' as the encapsulation of his approach to innovation.
Beth Storz is President/Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands be more innovative. Her love of facilitation and helping people discover their own creative and innovative potential fuels her own need to try new things and explore new ways to approach problem-solving—whether that's taking the lead on developing new innovative processes, or figuring out how to make the most of her vegetable garden each year. Beth spends her free time with her husband and sons—laughing, traveling, and enjoying life.