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Outsourcing the American Dream:Pain and Pleasure in the Era of Downsizing Kindle Edition
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Top Customer Reviews
The most important insight I got from this book is that there are two types of individuals in every situation -- Problem Perceivers and Opportunity Perceivers. In the author's own words: "If you perceive change as a problem, solve it; if you perceive change as an opportunity, take advantage of it." The world's most successful entrepreneurs already know this -- to make money you must create products and services that help customers solve problems or to take advantage of opportunities. The key is in understanding your core customers' primary orientation. Although this is not the main theme of the book, this was the gold nugget for me.
My favorite chapter, and perhaps the most controversial chapter in the book, is Chapter 9 "Public Servants: The Government Can Be Part Of The Solution." In this chapter, the author highlights specific action steps the government can take to reinvent itself, and encourages the reader to contact his or her representative with any ideas they like. Depending on your political slant, you may not care for some of the ideas, but I guarantee they will make you stop and think. I've already fired three of the ideas off to my reps, and plan on sending a few more their way!Read more ›
Throughout the book he points out the problems in the operations of corporations both on a global level and specifically--then he goes on to describe what could be the solutions. There's also an excellent outline for what the government should be doing to change what's happening in our country today.
This would be an excellent book for anyone running any kind of business--and those in charge in our government.