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Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions Paperback – January 8, 1999

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About the Author

Steve Miller is a strategic marketing and innovation consultant specializing in the trade show industry. He works with show management to develop better shows and enhance their long-term relationships with exhibitors, as well as helping corporations more profitably exhibit at trade shows. Working his first trade show at age 16, Steve has since built a reputation for achieving exceptional results for his clients through innovative, results-driven techniques. His work with associations and show management companies includes consulting directly with exposition staff, boards of directors, exhibitor advisory committees, attendee focus meetings, industry research, analysis, recommendations, and exhibitor education. In some cases he has served as project manager to guide the entire process of re-invention. His clients have included the Food Marketing Institute, the National Housewares Manufacturers Association, the Society of Manufacturing Engineers, the National Association of Broadcasters, Coca Cola, Boeing Commercial Airplane, Volvo, and Philips Electronics, to name a few.

As President of The Adventure of Trade Shows, Steve has personally consulted for over 100 international, national, and state organizations, as well as speaking to over 75,000 consumer and trade show exhibitors around the world. His How to Get the Most Out of Trade Shows, now in its third edition, has been published and distributed throughout North America, Europe, Asia and Australia. His second book Over 88 Tips & Ideas to Supercharge Your Exhibit Sales, is the only book written specifically for exhibit staffers. His articles and video educational products have been featured in over 200 publications, including Fortune magazine, Sales & Marketing Management, Success, Expo, Business Marketing, the AMA's Small Business Reports, IdEAs, Washington Ceo, Fast Company, Medical Industry Executive, Exhibitors Magazine, Training & Development and USAir magazine.

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Reviewed in the United States on September 20, 2018
Reviewed in the United States on January 8, 2007