Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions Paperback – January 8, 1999
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About the Author
As President of The Adventure of Trade Shows, Steve has personally consulted for over 100 international, national, and state organizations, as well as speaking to over 75,000 consumer and trade show exhibitors around the world. His How to Get the Most Out of Trade Shows, now in its third edition, has been published and distributed throughout North America, Europe, Asia and Australia. His second book Over 88 Tips & Ideas to Supercharge Your Exhibit Sales, is the only book written specifically for exhibit staffers. His articles and video educational products have been featured in over 200 publications, including Fortune magazine, Sales & Marketing Management, Success, Expo, Business Marketing, the AMA's Small Business Reports, IdEAs, Washington Ceo, Fast Company, Medical Industry Executive, Exhibitors Magazine, Training & Development and USAir magazine.
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Different writers bring different experiences as their focal point.
Read several books on the subject.