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The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand Paperback – July 3, 2013
About the Author
Taulbee Jackson is the founder and CEO of Raidious. He was one of the first people on the Internet to use the phrase "owned media" and has developed real-time content strategy for Walmart, the Super Bowl, the US Government, and many other national and global brands. He is married and has three sons. Erik Deckers is the owner and vice president of creative services for Professional Blog Service. He has been a newspaper humor columnist since 1994 and is also an award-winning playwright. He is the coauthor of Branding Yourself and No Bullshit Social Media; and he helped write Twitter Marketing for Dummies.
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