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The P.R.I.S.M. Salvation: A 3-Step Solution to Social Media Domination for Busy Business Owners Paperback – May 4, 2010
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About the Author
Mike Saunders holds an MBA in Marketing and helps small business owners increase sales using online marketing. In addition to coaching and consulting clients in his firm Marketing Huddle LLC, Mike enjoys teaching Marketing as an Adjunct Marketing Professor at select Colleges and Universities.Mike also is a Marketing Consultant with the Denver Small Business Development Center (SBDC). By visiting www.The PrismSalvation.com you can download "The Social Media Dashboard" for Free. This gives 1-click access to simplify your social media marketing.
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Top customer reviews
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One of the things I like about the book is that you can quickly read the entire book, digest the information, and then review it again. Other complex marketing / business books are very technical, and I get frustrated within the first few chapters. This book isn't fluffed with fillers to make the book bigger. It's targeted, direct information that is easy to grasp so that we, as entrepreneurs, can quickly read it and act on it. With Mike being part of the SBDC, I also feel that the information is credible. Mike also includes the names of other sites that can be of great to the reader.
One of the aspects that made the book real and more credible was the high and lows the main character faced with starting his business. This is something all entrepreneurs can identify with and needs help with. Having a book like this, being able to receive free advice from councilors at the SBDC, and meeting with other entrepreneurs are important steps to staying encouraged.
The P.R.I.S.M Salvation is a great way to get introduced to marketing in social media.
I read a lot of business books-- this is one of the best and most useful that I have read-- so I highly recommend this to you if you are in business or wanting to know how to maximize your exposure.
Even more important is the complete guide to starting, using and maximizing value from Social Media. This step by step guide is easy to follow and will lead to increased sales and profits at no or very low expense.
I have purchased and given copies to our consultants to share with clients because I believe it is "necessary" information for all business consultants and business owners.
Don't forget to visit your SBDC (find via SBA's website)-- and keep your copy of The PRISM Salvation on your desk as a necessary manual.
Well written, easy to read and detailed enough to truly make a difference-- small enough to keep on the desk. Perfect work-- compliments to the author.
Most of the book is written as a story about one person's journey as he implemented these ideas. At first, I was a little put-off by the style (I felt like I was reading a kids' story) but by the end I realized how comfortable I felt reading it, and how it helped me visualize the strategy I would use in my company while I was reading along. I recommend this book whole-heartedly!