- Hardcover: 480 pages
- Publisher: Wiley; 1 edition (April 18, 2002)
- Language: English
- ISBN-10: 0471206113
- ISBN-13: 978-0471206118
- Product Dimensions: 6.4 x 1.2 x 9.5 inches
- Shipping Weight: 1.7 pounds (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #1,678,734 in Books (See Top 100 in Books)
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The PDMA ToolBook 1 for New Product Development 1st Edition
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"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)
From the Back Cover
Expert techniques and effective practices in product development
In this book, the Product Development & ManagementAssociation brings together practical, authoritative approaches toevery aspect of the product development process, from ideageneration to delivery of the final product and commercialization.The ToolBook 1 provides cross-functional coverage of such topicsas:
- Dealing with project and portfolio risk
- Improving portfolio management
- Surviving as a project champion
- Modeling the pipeline
- Technology Stage-Gating
- Hunting for winners in the Fuzzy Front End
- Trend mapping and lead-user analysis
- And much more
With effective methods, tools, and techniques in every chapter,The PDMA ToolBook 1 for New Product Development is an essentialbook for new product development professionals, including projectleaders, process owners, and program or portfolio managers in abroad range of industries from heavy manufacturing to services.
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