SHRU - The Intelligent Cat Companion brings the next generation of cat entertainment into your home. Designed to be your cat’s new best friend, SHRU entertains your cat while you're away for the day by mimicking a small animal’s erratic movement and sound. It's rechargeable by USB and you can configure SHRU to operate in three different play modes to keep kitty on her toes.
SHRU detects obstacles and even struggles when trapped, giving kitty the satisfaction of the hunt. By automatically turning on and off throughout the day, kitty's new SHRU BFF exercises all of kitty's innate hunting phases -- the stalking, the planning, the flirting, and the final pounce. Turn SHRU on before you leave the house, and SHRU will do the job of keeping kitty mentally and physically fit.
There are several phases to kitty play -- planning, stalking, flirting, and the pounce. SHRU mimics a small rodent's erratic motion and stop-and-go play, igniting your feline’s hunting instincts. It evades your kitty and even struggles when trapped, giving kitty the satisfaction of The Hunt.
It’s well known among feline behaviorists that non-stop toys wear your cat out, which leads kitty to ignore the motion. What’s more, non-stop toys can frustrate cats as the cats do not achieve the satisfaction of capturing and stopping the toy. That’s why SHRU is designed to play for a short period every hour for a total of 5 hours. SHRU struggles and "plays dead" when trapped to satisfy kitty's yearning. Turn SHRU on in the morning, and leave the house guilt-free, knowing kitty will be mentally and physically busy throughout the day!
SHRU interacts with your kitty like a living animal, playing more frequently as your cat engages. SHRU mimics a small rodent’s behavior and even struggles when trapped.
Use SHRUPlay to choose from three different play modes (Frisky, Sneaky, and Scaredy) and various cute sounds while your SHRU charges. SHRUPlay is an easy-to-use desktop application and is supported on Mac OS 10 and later and Windows 8 and later.
SHRU’s rechargeable battery retains charge for 4-5 days of active play. Rechargeable by USB, you'll never have to replace the battery.
At PDX Pet Design, we create products your pet would design if she could. We believe in the superior nature of our furry friends and strive to offer them thoughtfully designed products that truly enhance their lifestyle while strengthening the human-pet bond.
Describe your product in 3 words.
Next-Gen Cat Entertainment
How did you come up with the idea for this product?
Anyone who owns a cat knows that the typical pet store offers you cheap and rather uninteresting balls, things-on-strings, and noise makers that entertain for a few minutes, and then end up under your couch, ne’er to be seen again. We’ve bought many of these toys ourselves, and — just like you — faced the disappointment on our cats’ faces. We figured it was time to bring kitty entertainment into the 21st century, so we built the ultimate cat toy. After testing early prototypes on our three finicky resident cats, we knew we were onto something.
What makes your product special?
SHRU is truly designed to be your cat’s new BFF. We worked with cat behaviorists to develop various play modes so that you can find at least one mode that will appeal to your kitty’s unique personality. SHRU is designed for the modern household and is virtually indestructible. We stand behind the quality of our products and if you ever have a problem, we’ll happily replace your SHRU. No questions asked.
What has been the best part of your startup experience?
The best part of running a pet startup is the love we receive from pet-lovers around the globe. When our customers send us stories, photos, and videos of their kitties stalking their SHRU, it warms our hearts and makes it worth all of the late nights we've had running our pet startup.