PIC is the world’s first lifestyle camera that provides unique characteristic design with the flexibility and robustness. PIC can be used without using mounting kit, so it has become possible to record any lifestyle action that people could not record previously.
In general, conventional cameras need a separate mount kit, but PIC can be used by winding, bending the object or adjusting the angle of the body without holder or mounting kit. PIC can be easily stuck on any object whenever winding or bending possible.
Anyone can imagine it, but nobody created this design like we did. PIC has a strong flexible body. Unlike previous action cameras, PIC defies typical square shape design, and independent of any mount.
Do you believe that a camera this small can offer excellent quality? Believe it! PIC’s 135° wide-angle camera lens is the smallest of its kind. Shoot in 1080p Full HD resolution to capture any moment in stunning detail. The equipped 8 MP image sensors offer crisp resolution, light sensitivity, and intuitive auto focus functionality.
You will get the special picture that you have never experienced before.
Choose the PIC that matches your style. Choose between a line-up of colors and customize PIC using unique head caps. Frank and his Friends are stoked to meet you! Unique holiday themed caps are currently in development!
Connect PIC to your smartphone via WiFi direct or BLE 4.0 to view a real-time preview of your footage. Control PIC from your smartphone remotely and transfer video and image content from PIC to your phone. You can also upload your content to social media platforms like Instagram, Facebook and Snapchat. And you can upgrade firmware with OTA (Over The Air)
PIC's 16GB memory stores 2 hours worth of Full HD (1080p/30f) videos.
With our long battery life, you can continuously shoot for 70 minutes - PIC will separate your contents into multiple 4GB files.
Yes, you can film your favorite band's concert!
There is no change on design of cameras until today. In addition, action cam products in latest POV (Point-of-View) market still remain cubic-like design. Because of PIC's unique characteristic design with the flexibility and robustness, PIC can be used without using mounting kit. Therefore, it has become possible to record any lifestyle action that people could not record previously. PIC can be used to record any lifestyle action up-to extreme action by normal users.
Describe your product in 3 words.
Bend, Wind, Play
How did you come up with the idea for this product?
One day, Jimmy Park, armature guitar player wanted to record his own playing style, but he realized that it looks ugly when he saw action camera on his guitar. His looking was not even close to rock player.
Because of this reason, Boud created and opened a new product category by applying the character-like design unlike camera products in current market which are almost monotonous square shaped. IT equipment are usually feel cold and industrial, but PIC provides users with a feeling of intimate friends. By showing the PIC, it provides a feel cute and charming as you can be interested in people surroundings.
What makes your product special?
a. Forming culture that is easily sharing daily-life videos PIC will be simply added on the market as a new product. In addition, PIC will become one of the innovative products because PIC will be used for sharing people's daily-life videos more and more.
It will be easy for us to record videos while we do other things at the same time. PIC can make possible for us to easily record and share videos that are all about lifestyle action, for example while we are cooking or operating the product. Parents can record more videos at home while they spend time with their kids.
b. Design differentiation and shooting easy
There is no change on design of cameras until today. In addition, action cam products in latest POV (Point-of-View) market still remain cubic-like design.
Because of PIC's unique characteristic design with the flexibility and robustness, PIC can be used without using mounting kit. Therefore, it has become possible to record any lifestyle action that people could not record previously. PIC can be used to record any lifestyle up-to extreme action by anybody.
What has been the best part of your startup experience?
Our beginning was tiny when PIC was introduced in Indiegogo crowdfunding in early stage. Soon PIC has been proofed with wonderful success and peoples’ demanding in Indiegogo. With sincere Indiegogo backers, we could overcome adversity and hardship. Through these, we finally completed mass production, and PIC is ready to meet consumers.
During producing PIC, luckily we have received several funding from capital ventures. PIC was selected a winner of CES 2016 Innovation Honorees in Digital Imaging category. We have gotten lots of inquiries for PIC over the World.
Most of all, as start-up company, we have delivered PIC in the market with excellent boud team after overcoming all kinds of hardships.