- Print on Demand (Paperback): 282 pages
- Publisher: Shepard Publications (2010)
- Language: English
- ISBN-10: 0938497464
- ISBN-13: 978-0938497462
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 14.4 ounces
- Average Customer Review: 68 customer reviews
- Amazon Best Sellers Rank: #1,897,099 in Books (See Top 100 in Books)
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POD for Profit: More on the NEW Business of Self Publishing, or How to Publish Your Books With Online Book Marketing and Print on Demand by Lightning Source Print on Demand (Paperback) – 2010
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Print on Demand (Paperback)
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I know when I first started down the path of self-publishing I wanted to make extra money for my small business, but I was overwhelmed with the process of getting the book into print. Several books later, I am learning, the hard way, that self-publishing is a business.
I really want to get my books in print, share information with the people who buy my books, but I also want my business to succeed financially. As my wife points out, it is not a hobby, it is a business. POD for Profit has made me look at a lot of things differently in terms of the business of self-publishing.
The book has also given me a better understanding of how to publish with Lightning Source. I currently use CreateSpace to self-publish and while I am pleased with CreateSpace, will use Lightning to publish a book in the future.
Even if, like me, you self-publish with CreateSpace and plan to continue doing so in the future, I strongly recommend this book for the information about the self-publishing industry and the publishing industry and how they operate as businesses. It will help you examine how you run your self-publishing company. I learned that for some of my books, it made more sense financially to use CreateSpace but for a future book I am working on, it will make more sense financially to publish it with Lightning Source.
Like Professor Shepard's other books on the field of self-publishing, POD for Profit is a must purchase book!
Aaron covers things that I've never seen other authors cover; for example:
1. He discusses licensing options through the CCC (a very smart idea and a great way to generate passive revenue).
2. Aaron gives great ideas about how to promote your book and get book reviews. I used many of the ideas from POD for Profit for my own review copies this year. For example, he says that the author print a template/sticker with all the pertinent book information and stick it on the inside cover for the reviewer. Letters and tear sheets get lost-- but the review sheet will be stuck inside that book forever-- encouraging your reviewer to leave the review every time they open the book. I've been sending out review copies for years-- why didn't I ever think of that?
3. Aaron talks primarily about LightningSource, but the information would be useful to anyone wanting to self-publish through CreateSpace or any other POD printer.
Lots of great info--Highly recommended.
This book is one that will go down in infamy for self publishers. It has all of the knowledge you could ever need to publish your own book, including:
-How to Setup your basic company to handle book selling
-How to get an ISBN and Library of Congress Number
-A step-by-step guide into how to setup your book with a printer (more specifically, Lightning Source)
-Pricing your book for maximum return
-Which services are useful and which ones to avoid completely
-Getting your book listing on Amazon
I feel that this book is best used as a companion to your book publishing process. I made sure to not start reading a new section until I completed the existing section. If you read through the whole book, the information will be forgotten unless you apply it. This book is also best to be read whenever you are close to finishing your book and you have an editor reviewing your work.
POD for Profit is a great brother to Aiming at Amazon. In fact, Aaron plugs POD for Profit in Aiming for Amazon. I knew why he needed a separate book, after I was getting more into the book writing process myself: publishing is such a new end of the spectrum is a lot more technical and each step must be followed exactly in order for your book to be listed by the printer and to be available on Amazon. If you just read Aiming at Amazon and have your own publisher, then you won't have to worry about these steps. But, publication is made so simple after reading POD for Profit that you'll never want to go back to the traditional method of book publishing.
The most impressive aspect of the book is that it included methods to price your book for the best Amazon discount and how to calculate a fair price for your work. I made sure to adjust my page length accordingly after reading this section alone. I also am happy that he included international pricing ratios. This is great if you are planning to expand your book. It makes me think bigger and not to be limited with the USA version of Amazon only.
There was one page that bothered me, and it is the one where Shepard uses an entire page to describe his amazement at the name of the printing company. The page felt forced, in my opinion, and had to be used for formatting and ushering in his new chapter.
Overall this book is invaluable to the self-publisher inside all of us. The information is still very relevant and if you don't believe me: I have used this information to release my own book! Thanks Aaron for the information and now that I have completed one book, the next will be a piece of cake.
Author, How to Get a Job in Video Games
Most recent customer reviews
You can tell he rushed it.