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Straight simple technique, not filled with pages on pages of filler that you see in other books. If your familiar with the way most mnemonic systems work, then these techniques can be helpful. Most systems require you to do three things; a "hook" or "peg", the subject you want to remember, and the "action" that your going to use to link the them together. Well these simple techniques take the guess work out if trying to figure out just how your going to "animate" the things you want to remember.
I had already read one book on memory before this one and Mr. Mason still left me a bit confused while reading the most important chapter. He introduces concepts without explaining them well. He does not explain enough the few mnemonic concepts he mentions in this very short book. Thankfully, I had 2 other more thorough books that helped me understand what he was talking about. The only reason why I did not return this book for a refund was because he did introduce one technique that could be helpful - the "pop" effect when trying to create a visual image you can remember. In other words, after you decide what PEG system you are going to use, make sure you have the item to be memorized interact with that PEG system in a popping manner (some type of dramatic, explosive, popping effect). Other than that, I would not recommend this book.