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POWER: How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History by [Morgans, Sarah, Thorness, Bill]
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POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History Kindle Edition

3.2 out of 5 stars 11 customer reviews

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Length: 402 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews

From Publishers Weekly

Authors Morgans and Thorness offer an ode to the founder of J.D. Power and Associates, Dave Power, a "regular guy" who became a world-renowned business leader as he developed the internationally recognized standard of excellence in the automotive industry. Dave founded the market research company on the basic idea that "the customer's opinion matters"—a radical thought back in 1968. The authors cover a lot of territory in this book, including how Dave won over each automotive manufacturer: Mazda and Toyota early on, forging on to General Motors, followed by Volvo, Hyundai, and Mitsubishi. One of the most impressive aspects of Dave's career is his ability to patiently and strategically keep his business model current, creatively expanding into the European market, embracing the Internet, and predicting the emergence of the automotive Megastore years before it became reality. The book's appeal is broad—there's something for everyone from car buffs to marketing students, with especially valuable insight as to how Dave positively harnessed the power of media coverage. (Sept.)

Review

"Striving to understand customer satisfaction - while providing the data and analysis to help businesses understand it as well - has been his life's work, and anyone who is interested in having satisfied customers would be wise to study Dave Power's career" - Bill Griffeth, CNBC anchor

"Listening to customers has always been key to making ever-better cars, being successful in America, and being rewarded with customers' smiles. Dave Power's pioneering research helped us understand what car owners wanted." -- Akio Toyoda, president of Toyota Motor Corporation

"Dave Power's journey from tractor sales auditor to an industry leader whose name is synonymous with 'customer satisfaction' is a highly personal story as well as a fascinating account of a turbulent time in the American auto industry. If you want to understand how information became our economy's most valuable commodity, this is a great place to start." -- Daniel H Pink, author of "To Sell is Human & Drive"

"POWER tells the unlikely story of how Dave Power went from unassuming market researcher to one of the most powerful and highly respected forces in the global auto-industry. I can vouch first-hand that Dave's focus on customer input, supplied in a 'just the facts' manner, played a major role in GM's -- and the entire auto industry's -- significant improvement in quality." -- Rick Wagoner, former
chairman & CEO of General Motors


"A uniquely American success story focused on satisfying the customer. Dave Power's simple but profound stroke of genius -- asking customers for their opinions -- forever transformed how we consumers are treated by the companies who seek our business." -- Robert Spector, author of "The Nordstrom Way to Customer Service Excellence"

Product details

  • File Size: 1021 KB
  • Print Length: 402 pages
  • Page Numbers Source ISBN: 0981833675
  • Publisher: Fenwick Publishing (August 27, 2013)
  • Publication Date: August 27, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00EUF4HNM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,609,899 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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