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PR Rules: The Playbook Perfect Paperback – August 8, 2014
Back when I wrote Rules of Thumb, Hope interviewed me for the cover of her business magazine and did a great job. Now she has written the Rules of Thumb for PR and it is an absolute winner! This book is a must-read for every small-business owner. Buy it, read it, and do what it says! --Alan Webber, co-founder Fast Company magazine; 2014 candidate for governor of New Mexico
In a digital age where the rules of PR seem to be broken or changed every week, PR Rules offers concise, clear, and usable information from industry experts on how to move forward in an ever-changing marketing terrain. Even a PR veteran like myself can learn something from this book by Hope Katz Gibbs and her team. --Lee Woodruff, veteran PR expert, broadcast journalist, best-selling author of "In An Instant"
I have a couple of new authors ask me every day, How do I get my book out into the marketplace? and now I have the perfect tool to recommend. This book is filled with great advice, well organized and concise, with a lively design that makes it fun and easy to read. Anyone who wants to improve the way they promote their products, their businesses, or themselves should read this book. --Jim Barnes, editor and Book Awards director, Independent Publisher
Hope Katz Gibbs is far less pathetic, incompetent, and shameless than most PR people. Her book actually contains some smart advice, not that any of those clueless frauds will take it. Gene Weingarten, two-time Pulitzer Prize-winning journalist, Washington Post columnist
In PR Rules, Hope Katz Gibbs delivers an extraordinary PR and marketing playbook in a pragmatic, clear and humorous way. Hope s advice and experience will help not only entrepreneurs and small business owners but any executive who wants to leverage PR, social media and marketing in a laser-focused and effective way. She removes the clutter and confusion from PR, helping readers to craft a PR strategy that centers on what really matters for each individual and company. A must read for any professional who wants to dramatically increase their exposure and impact in the market place. Ana Dutra, CEO, Mandala Global Advisors, and former-CEO, Korn/ Ferry Leadership and Talent Consulting
Although most small businesses know they need good public relations, many aren t sure exactly what it is or how to get it. Gibbs and McCarthy break the PR process down into simple, easy-to-follow steps designed to create favorable publicity for your company, enhance your reputation in the marketplace, and ultimately get more customers in the door. This is an excellent resource for any entrepreneur clear, concise, and actionable. I consider it a must-read for all small-business owners. Sharon Armstrong, author, The Essential HR Handbook, and founder, Sharon Armstrong and Associates --Gene Weingarten, Pulitzer Prize-winning journalist, Washington Post columnist
I found Hope Katz Gibbs book to be a comprehensive public relations guide. Hope is truly an expert in her field, and this book is a must read for all entrepreneurs. Andrea Arroyo, fine artist
You need a game plan on how to stand out and how to get noticed. PR Rules will help you understand the new world of PR. It is a must-read for any busy and aspiring business owner. Bryan Beatty, CFP, partner, Egan, Berger & Weiner, LLC
PR Rules provides the absolutely essential information required for small businesses to grow in the 21st century. Stephanie Bhonslay, owner, GardenU
PR Rules is part practical workbook and part inspirational guide. With it, Hope Gibbs and her team have created a rare thing a business book that you can get fired up about. They help you turn your big business ideas from what s possible into actionable items. I know from experience that their 8 Steps to PR Success is a strategy that works. Chris Carbone, futurist --Chris Carbone, futurist
About the Author
Journalist, publicist, author, and entrepreneur Hope Katz Gibbs is the founder of The Inkandescent Group, LLC, which has helped hundreds of entrepreneurs, educators, authors, and small-business owners increase their visibility through her PR and book publishing services. Gibbs has won awards for her feature articles and columns, which have appeared in The Washington Post, USA Today, The Miami Herald, Costco Connection, and dozens of other business, education, and general-interest magazines, newsletters, and blogs.
A University of Pennsylvania alumnus, Gibbs entered the PR business in 2001, when she put her graduate studies in educational leadership at The George Washington University to work and became the director of communication for the City of Fairfax Schools in Northern VA. Soon after, her PR client list expanded to include the international futurist think tank Social Technologies, based in her stomping ground of Washington, DC.
PR Rules: The Playbook, available August 18, 2014, is the first book published through the Inkandescent Publishing Company. Its first ebook is Wealth Management Rules, by Rita Cheng and Hope Katz Gibbs, which is available through Amazon Kindle.
Top customer reviews
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contacting the illustrator and designer Michael Glenwood Gibbs that I did not give a fair chance of reviewing the CONTENTS OF THE BOOK! In order to appease my conscience about that oversight, I began reading the book and spent most of the night perusing all the meat of the book. I am not an entrepreneurial kind of person. I am a retired teacher who spent 33 very happy years in the education world. If this book had been available to me at that early stage of my life I would have found it very useful. You don't have to be an Entrepreneur to get value from the reading of the book. It is full of gems of wisdom that would be helpful for any vocation. And the 8 steps to PR Success are quite clearly stated!! I am happy that I have the chance to preview this book properly!! Joyce A. Harn joyful firstname.lastname@example.org