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PUBLIC RELATIONS: A Primer for Business Executives

ISBN-13: 978-1440101656
ISBN-10: 1440101655
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About the Author

Donald Grunewald (DBA, Harvard University) is Professor of Strategic Management at Iona College. He studied with two public relations pioneers, Raymond W. Miller and Edward L. Bernays. Professor Grunewald served as President of Mercy College (1972-1984) when Mercy was selected as one of the ten most innovative colleges in the US by the Academy for Educational Development and former US President Gerald R. Ford. Giri Dua (DBA, CSM-IGS) is Chairman and Managing Director of Training & Advanced Studies in Management and Communications,Ltd., one of India's leading Management Institutes, with four campuses in India and a campus in London, UK. Prior to this, he spent 26 years with leading advertising agencies in India and launched a number of well known consumer product brands. In 2007, Dr. Dua was awarded the "Leadership in PR Education" award by the Public Relations Council of India.Robert J. Petrausch (Ed.D, Columbia University) is Associate Professor of Mass Communication and head of the public relations sequence at Iona College. He is a former chief communications officer for Uniroyal Chemical and has held senior-level public relations positions with Shell Oil, GE, Sperry and GTE. He is past president of the Westchester-Fairfield Chapter of the Public Relations Society of America.
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