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The PUR (pronounced 'pure') line can be summed up in two words: fashionably deconstructed. PUR's philosophy is simple - "Put into a shoe only what needs to be there. Keep the materials as earth friendly as possible. Impact our planet as little as we can." The result is a unique line of elemental footwear which is stripped-down, natural and chic. "Footwear with a conscience" is put to practice through the responsibly manufactured product, using only five simple ingredients: vegetable tanned low impact leathers, recycled board, natural crepe rubber soles, latex foam cushioning and thread. For those who value comfort as much as they do style, slip on a pair of PURs!