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PURR Passive Income Power(TM): 12 Steps to Success, Make Money in the Digital Age Kindle Edition
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- ASIN : B01A3REPLE
- Publisher : Morgan Systems Consulting Ltd (February 18, 2016)
- Publication date : February 18, 2016
- Language : English
- File size : 2419 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 352 pages
- Lending : Enabled
- Best Sellers Rank: #1,819,305 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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First, if I may ... as a Business & Financial Consultant (and part-time Online Marketer), I've seen in our practice, the agony faced by so many, because of the "rapidly changing economy" ... the job losses / downsizing / outsourcing ... the financial stress ... escalating debt ... personal bankruptcies ... divorces ... the list goes on. As a result, more and more people (employees / professionals / small business owners / stay-at-home Moms & Dads / retirees / seniors / college graduates) are searching for alternative ways to generate reliable income sources ... and ideally, from home.
In uncertain times, and with a weak global economy (over which we have NO control), the quest for greater economic security makes absolute sense. In fact, it is time to make our OWN economy!
An ONLINE Business - Given the power of the INTERNET today, a potential "solution" emerges ... and the possibilities are endless - IF people acquire the 'right' education, plus the necessary marketing skills / tools / resources ... and then, APPLY it intelligently.
Enter ... Bradley Morgan, and his exceptional eBook ... "PURR: Passive Income Power" ...
In this review, it is important for me to give you as complete an account as I can, because of the significance of what follows.
My own 'connection' to Brad Morgan happened recently, while one of my business partners and I were searching on Google for a top "Online Marketing System". We read many "Blog Reviews" about different Systems, until we found one that to us, was better than the rest - and we posted the same (important, for us) QUESTION to four different bloggers, in the Comments section. NObody responded - except for Brad - who took the time to e-mail us privately! I was immediately impressed with that fact, and with Brad's overall manner and professionalism.
It was during this research that I learned about his exceptional eBook - and I instantly purchased it. As I began to read (study) it, I greatly appreciated Brad's transparency - his honesty - his integrity. I followed his advice, and read through his eBook "twice" - which enabled me to catch things I didn't see the first time - so critical, in the learning process.
All I can say is ... this eBook is a "masterpiece" in my opinion. For starters, it is "350 pages of essential-value-content!" ... it's the perfect GUIDE for anyone wanting to generate "multiple income streams" ... Online, from home ... smartly, in a way as to "avoid" the many challenges / scams / schemes / crooks out there in cyber-land ... and to "go around" some of the potholes (including the 'bright-shiny-object-syndrome' BSOS - a costly, distracting, killer).
I have read many different eBooks (and hard covers) about Online Passive Income / Affiliate Marketing / Network Marketing, etc - and I must say, this is by far, one of the very best. Frankly, I feel Brad should be charging "much more" than he does for this eBook - it's filled with "needed" information / tips / strategies / inspiration / wisdom! :>)
Brad's Background - Equally important are Brad's "credentials" for writing this major eBook. In addition to making money Online for over 10 years now, I have learned that Brad not only has an Engineering Degree (from the University of Alberta, Canada), but that he has been/is ... an Independent Consultant & Trainer ... a Systems Analyst ... a Project Management Professional (PMP). Even more importantly, Brad had also had a "high level" of success as an Online Business Owner, generating a "net" income of $13,000 per month (that's over $150,000/yr).
A SHOCKER! - Obviously, Brad was living the dream, with his Online financial success. But then, a "Google Slap" suddenly DESTROYED It ALL -- instantly! This was because their "rules about using Adwords" were changed ... and abruptly, $13,000/mo ... GONE ... EVAPORATED, overnight! Many (perhaps most) would have "given up" in despair ... not Brad ... he's "living proof" that most often - out of ADVERSITY can come OPPORTUNITY. He shares openly with us, straight-talk about the "Ups and Downs" of his own journey. It's a most compelling story - one where we learn who he is, his humility, his values.
Here's my overview of Brad's eBook ...
Purpose - As I see it, the purpose of Brad's eBook is to give us an overview of "how things should be done" to create "multiple streams" of DIGITAL PASSIVE INCOME in "today's" Internet world - mostly by providing high value INFORMATION to people, and offering "solutions" to their pain and/or "problems". And in that process, we can choose a path that fits "us" best - but from a position of knowledge, and therefore strength - which in turn, will help us build our confidence, by empowering us, and thus, we benefit from the success and financial rewards that follow. Nice.
P.U.R.R. (Persist - Understand - Refine - Repeat) - Brad uses this as part of his eBook title ( "PURR: Passive Income Power" ) - and says it's a theme that echoes the words of someone in one of the Success Stories he gives us, which were as follows ... "it's a day-by-day process where you try a bunch of strategies and hope some will work." (PURR = Persist, Understand, Refine, Repeat).
As he says, we are much better off understanding many of the Digital Age OPTIONS at a "high level" (an overview, first) before choosing the path that is right for us. Too many people get into this arena by hearing about, and trying to follow, a SINGLE strategy - one that may, or may "not", be the best one for them. Instead, it's much better to embark on a clear, one-step-at-a-time plan, to move forward with confidence.
Learning - He teaches that "not knowing" HOW should no longer be a barrier to success in the Digital Age (especially in this age of Google / You Tube / outsourcing, etc) - and that "learning" HOW is just part of the process ((I love the famous quote by the late, great Jim Rohn on this ... "Learning is the beginning of wealth. Learning is the beginning of health. Learning is the beginning of spirituality. Searching and learning is where the miracle process all begins".))
Mindset - He stresses that our MINDSET is "key" to our future success here (and in 'anything else' worthwhile, in my view) ... and I agree totally, since "what we THINK" is the one thing in this life over which WE have complete & total control. But, as Brad says ... success requires experience - experience requires failure ("lessons learned") ... and we simply need to embrace it, and find intelligent ways to deal with it. Not everything will work out the way we expect or hope, but "trying things" is the only way we can grow, adapt, transform, and succeed.
Quotes - He includes many inspirational quotes throughout his book, such as ... "Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else." - Sara Blakely, billionaire founder of Spanx
I took his advice, and read through his (350 page!) eBook "twice" - to gain a deeper understanding of what he teaches, to better absorb his wisdom, and ultimately, to select the niche I will be most suited to. Also nice.
He believes that readers of his book need a "wide range of good examples" where others are enjoying Digital Age success. In that way, "we" are more likely to find something that resonates with us. So, he presents us with examples that go well beyond his own experiences, which required him to do some deep research (content curation).
There are (10) Chapters in Brad's eBook - here's a summary of just a few ...
In the "Choose Your Strategy" Chapter, he outlines (8) Digital Age Business Models that are working for people today, complete with the 'Main Monetization Methods' for each one. These include ... self-publishing your 'own' Book / eBook on Amazon -or- a print-on-demand paperback version -or- an Audio Book version ... doing podcasts ... setting up blogs ... starting your own You Tube channel, etc. He goes on to discuss the different "roles" we can adopt - teacher / coach / freelancer / curator / eCommerce Master / Creator / Media Mogul / OFFliner to ONliner, etc.
The "Getting Traffic" Chapter outlines (12) different ways to get people to see what it is we have to offer ... setting up (free) Lead Magnets to attract people to our List ... then, through automation (AutoResponder e-mail campaign series), keeping in touch with them, offering more and more VALUE ... Squeeze Pages ... Paid (and Free) Traffic ... Niche Sites ... SEO (Search Engine Optimization) ... Keywords ... Backlinks ... Viral Videos ... Article Marketing ... Social Networks ... Content Recommendation Platforms ... on and on.
The "Tools and Techniques" Chapter goes into the details of HOW to go about making money in the Digital Age, and how we get PAID, by taking advantage of marketplaces like Amazon, Audible, Udemy, and many others (including the promoting of "other" people's products, through affiliate programs, Google Adsense, and various other advertising platforms). Depending on the program, we may get paid by check, PayPal, or direct deposit into our bank account.
If we want to sell directly from our own BLOG, or eCommerce website, there are many services that manage all the complicated aspects of taking online payments on your behalf (e.g. Paypal, Stripe, Gumroad, Selz).
He explains that, to make the strategies work, we learn how to take advantage of the "many different" platforms and channels that are 'freely' available in the Digital Age - that is, HOW to "diversify" intelligently, so that we do not become 'vulnerable' to the risks of relying on ONE main source (like Brad had done initially - and learned a costly lesson as a result!).
The "Vision" Chapter - His eBook is a complete SYSTEM, custom designed to help us make money doing work we love, even if we don't know what that is yet. Finding out what it IS for us is covered in this chapter. There, we can make powerful new connections in our mind to determine a life path that makes complete sense for us, on every level, including the "monetary" level. Brad makes it very clear that it is important to get on a "firm footing" by understanding our VISION and his SYSTEM first ... and that the "monetization tactics" should never drive our strategy, because that is the easiest way to lose our way. Consequently, before we can choose the right "tools" for the job, we first need to understand what the job IS! :>)
We learn to generate innovative "connection ideas" based on our own unique past experiences - both good and bad. After we develop our Vision (unique to our own situation), we learn to - create a personally compelling execution plan + manage risk + make key investments in ourselves. And in that whole process, we may just end up on a life path that makes complete sense for us, that we never even considered before. It makes total sense.
Control - And what's exciting about this is ... we no longer need to find a traditional JOB that 'checks all our boxes'. The Digital Age has created powerful new ways for ALL of us to take CONTROL of our lives and our livelihood - from the comfort of our own homes. He simplifies this nicely as he guides us through the entire process.
12-Step PURR Power Wheel Chapter - This gives us a COMPASS - via solid "project management" principles - and it has been custom designed with 'Digital Age' venture's in mind, by an "expert" - Brad himself. In the eBook, he shows a compelling "wheel graphic" that clearly illustrates these 12-Steps at-a-glance. Each step (arrow) leads to the next one within the cycle, covering the 12-Steps (Vision / Plan / Risks / Invest / Manage / Problem Solve / Team Build / Measure ... and in the middle of the Chart, the remaining (4), which apply to "each" of the first (8) ... P.U.R.R. = Persist / Understand / Refine / Repeat - then we "spin" it again - and each spin-of-the-wheel lands us back at Step 1 again = Vision (which will be much improved over that last time, etc.) Then, we simply make "course corrections" where necessary (which does not mean previous attempts were "failures"). You can tell he is a well organized guy (who practices what he preaches. :>)
Online PLATFORM - This is a major component to Digital Age success - Brad calls it the "central HUB" of our Online Business. Most likely, this will become a B-L-O-G (our Virtual Real Estate) ... with "supporting spokes" all leading into it (You Tube / Google / Facebook / Twitter / LinkedIN [and other Social Media] / Podcasts / Articles / Paid Ads / Speaking Engagements, etc) ... anything that gets visitors to our Blog ... where we build a TRUSTING RELATIONSHIP with them ... where we can offer a Free eNewsletter ... where we can "monitize" it (with links to Affiliate Products / e-mail marketing campaigns, and other sources).
Key Online ASSET - But the "primary centerpiece" here will always be our loyal L-I-S-T (our eNewsletter subscribers) ... something over which WE have complete "control" (unlike most of the "spokes" leading into our Blog). Brad gives excellent coaching on both the Platform and the List.
SUMMARY - I could go on and on, but Amazon might not approve this Review if I do. :>) From what I already show, you can see that Brad Morgan gives us an "enormous" education in his eBook - about "how things should be done" to create "multiple streams" of DIGITAL PASSIVE INCOME ... in "today's" Internet world ... in "today's" uncertain economy. I have developed a large respect for Brad Morgan ... I have learned SO much from his eBook - and I'm still learning.
BOTTOM LINE - In my opinion, this is a "must" resource for anyone contemplating (or already involved in) an Online Business ... it's a major contribution to the Internet / Affiliate Marketing space ... it's a classic.
Without question, I give it a full 5-STAR Rating (a 10-Star Rating if it were possible). If you are keen to learn from the "best" (as I am) ... why not get your PhD in Digital Age Business? ... Buy this great eBook now to get started (or give this Gem as a 'gift' to someone special) ... you (they) will love it.
Thanks for reading my review.
Sincerely / Peter A.
Peter Arnold, CLU, CFC / Canada
Brad's book provides the "spark" and much more. Equal parts Software Engineer, Psychologist, Business Analyst and Motivational Speaker, Brad has delivered an easy to read roadmap on how to make money in the Digital Age. Just find something you are passionate about, craft a vision and follow the steps. And don't worry. No technical jargon to baffle you, just plain speak with a lot of wisdom ladled on.
Take advantage of Amazons 3 day promotion to obtain this book free or get in on the early $.99 offer.
Happy reading and good luck in YOUR next chapter.