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Packaged Pleasures: How Technology and Marketing Revolutionized Desire Hardcover – September 30, 2014

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Gary S. Cross (Author)
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Gary S. Cross (Author), Robert N. Proctor (Author)
3.0 out of 5 stars 1 customer review
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Product Details

  • Hardcover: 336 pages
  • Publisher: University Of Chicago Press; 1 edition (September 30, 2014)
  • Language: English
  • ISBN-10: 0226121275
  • ISBN-13: 978-0226121277
  • Product Dimensions: 6 x 1.2 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,044,147 in Books (See Top 100 in Books)

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3.0 out of 5 starsmixed bag
By glennn on February 19, 2015
Format: Kindle Edition Verified Purchase
As a marketing teacher I bought this to learn about packaging and how it helped sales grow. About a fourth of the book was about that. I learned in detail about the technology of cigarette making, amusement park rides, and recorded music. Interesting for sure, but not really consistent with the topic and not what I wanted to read. Perhaps there was enough of the other topic for a Kindle single?
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