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Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes Paperback – May 15, 2007
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Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
The authors of this book jumped around a lot, contradicted themselves frequently, and made many factual errors in their presentation. I think it could have been a great book, but it fell short for these reasons. The book had enough errors to make me skeptical when I read information about books and pop culture and products with which I was not previously familiar.
For example, they slam American Girl. This company makes dolls and book characters that have real girl bodies, are not sexualized, overcome challenges, think for themselves, learn, grow, and are believable as strong, complex, smart, capable individuals. Yet the authors of this book whine about the fact that the company is also selling dolls and books to girls. Hello? Of course they sell stuff - that's why they are profitable. Have they read an American Girl series or two? Well I have read them all with my daughter over the past several years and my only disappointment has been that I did not have these books when I was a girl.Read more ›
The intro and first chapter alone (Pretty in Pink: What Girls Wear) were worth the price of the book. I recently had someone compliment me on my kids' "matching" pink winter boots. I told her it wasn't planned - I could only find boots for mini-lumberjacks or little ladies. (They have both styles, by the way, but they sure get more comments when they're all pinked out.) About half their wardrobes as babies were pink (gifts). Isn't that excessive? If half their clothes were black, people would notice and comment, but it's just business as usual with all that sweet pink stuff.
I was surprised to read the negative review. That reader interpreted things very differently than I did. Maybe something hit too close to home, but you know what they say about the unexamined life. I had a few uncomfortable twinges myself, and finished the book wishing that my parents and other adults had been more interested - or better equipped - in helping me navigate adolescence.
I recommend the book to 1) parents of girls, 2) parents of boys who want to understand their sons' peers, 3) teachers and coaches and 4) any woman looking for insight into her upbringing.
Other examples are presented in a very misleading way. For example: the Fearless series is about a character named Gaia who was "born without the fear gene" and is highly trained in basically every type of martial arts there is. She's tall and blonde and a skilled fighter- so as a hobby, she hangs out in seedy areas of New York City at night to lure thugs into attacking the apparently helpless female victim so she can turn around and beat the living daylights out of them. Talk about girl power. Despite the fact that this is basically the PREMISE of the series, the authors don't tell you about it- because it doesn't agree with their hypothesis that EVERYTHING in the media is out to get women. Instead, Gaia is mentioned because she doesn't like math- clearly the whole series is another example of harmful anti-female stereotypes!
I am personally a pretty adamant feminist and even I found myself rolling my eyes at a lot of the authors' claims.Read more ›
Girls are targeted with $12 billion annually in order to encourage them to buy certain clothes, make-up, books, movies and magazines. As a result, they are encouraged to grow up too fast, embrace what's 'in,' focus on the external (which includes their appearance) and compete (negatively) with other girls.
The authors cover vast territory in educating us about the media's focus on girls: what girls wear, what girls watch on television and in movies, what girls listen to, what girls read and what girls do (play).
The authors go one step farther in their effort to educate and that is what makes this book special. They give suggestions that parents or adult care givers can use to engage a child in talking and thinking about the stereotypes they are bombarded with daily.
You'll never watch a movie, read a book, listen to music or shop again without thinking about how the marketplace impacts that special girl in your life.
Armchair Interviews says: Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes is an eye-opener.
Most Recent Customer Reviews
You will want to throw things when you realize what companies are doing attempting to turn little girls into consumers. Read morePublished on January 18, 2014 by Sunshine
I purchased this book because I have several friends who are raising children in a world that continually attempts to manipulate their minds to "want" things that are not always... Read morePublished on May 12, 2012 by SMART DOBERMAN
I'm going to keep this short. As noted above, this is a pretty interesting subject, and frankly I do believe that the media and our culture DOES, as they say, package girlhood. Read morePublished on May 18, 2011 by dragonladyofthelake
This book carries mostly common sense knowledge for the parent or person who is in the teaching path of the child. Read morePublished on November 11, 2010 by Lucero Mitchell
I bought this book thinking it would be an interesting look at consumer culture and children. There's a little of that in there. Read morePublished on October 16, 2009 by J. Warfle
It was awful! I felt like it was VERY feminist, VERY slanted, and very repetitive. The authors kept saying the same thing over and over. Read morePublished on March 10, 2009 by One Lovely Life
A great book that opens your eyes to the advertising industry's manipulation of "girl power". A must have for any parent with girl(s).Published on February 25, 2009 by Working Mom
Great book! As a Life Coach for women/girls of all ages in recovery from an Eating Disorder or suffereing with body images issues, I highly reccommend this book to parents and kids... Read morePublished on September 30, 2008 by Jamie
With a daughter who's all pink all the time, I picked this book up eagerly, expecting quality research, tight arguments and sound recommendations. Read morePublished on September 16, 2008 by Kristy K. Dyer