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Painting Greeting Cards in Watercolor Paperback – March, 1997

4.6 out of 5 stars 22 customer reviews

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Editorial Reviews

From Library Journal

While this book could certainly get one started in making and marketing greeting cards, it is far better than its title implies. It is basically a very fine book on painting in small format. Penney distills her art into miniature studies that make use of techniques necessary for any size watercolor. Moreover, the explications of wet-on-wet, waxing, and masking techniques and the specific treatments of varying skies, seasons, and textures of stone are nicely done. Lacking, however, is advice on marketing one's work. Nevertheless, a unique book that is useful for a broad audience.
Copyright 1997 Reed Business Information, Inc.

From Booklist

Any artistic endeavor that is confined to a small format still has the potential to be visually expansive. That is the philosophy of Long Island watercolorist Penney, whose book is aimed at practitioner and novice alike. Her angle is to use landscapes, seascapes, and natural scenes in postcards and greeting cards. Each of the more than 35 projects features step-by-step color photographs as well as indications of potential problems, such as changes in the weather. The last two sections include a look at creating fantasies and Warhol-like pictures from paint drips, plus tips on presentation. Barbara Jacobs
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Product Details

  • Paperback: 127 pages
  • Publisher: North Light Books; 1st edition (March 1997)
  • Language: English
  • ISBN-10: 0891347151
  • ISBN-13: 978-0891347156
  • Product Dimensions: 11 x 8.5 x 0.4 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #817,225 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By J. Miller on June 4, 2002
Format: Paperback
Thank you Jacqueline Penney for making my introduction to watercolor painting fun, informative and very helpful.
The book, Painting Greeting Cards in Watercolor, was a step by step introduction to watercolor painting through the practice of greeting card design. The lessons were fun, quick and very easy to follow, making the student beg to beging the next lesson. After every lesson I felt like I really learned something and was proud of my accomplishment. I'll be honest, as a first time watercolorist I would have given up if this book wasn't easy, fun and easy to understand. Luckily it was a superb introduction and I am very happy.
Thank you again.
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By A Customer on November 22, 2001
Format: Paperback
I really enjoy using this book for inspiration and practice. I don't use her ideas for greeting cards, but for small paintings. Most of the paintings can be finished rather quickly. The topics are appealing and I have sold a number of them. I like her 3-in-1 compositions, dividing the paper with masking tape and having related subjects treated differently within each block. It is a practical and user-friendly book, well worth the purchase.
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Format: Paperback
I have painted all the pictures in Jacqueline's book. Her detailed instructions make copying her art miniatures easy. Her instructions apply not only to miniatures but also larger sized pictures. I have used several of her designs for greeting cards.
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Format: Paperback
This is an exceptional watercolor book that offers over 35 step-by-step projects in miniature art. It is not just for beginners. It is packed with useful information on how to design a painting, vary a theme to create a series of paintings. By walking you through the various painting techniques, then using them in step-by-step projects, Jaqueline Penny shows you how to how to turn one small painting into variations based on such things as differing the arrangement, color schemes, weather themes, horizontal vs. vertical presentation, etc..

Here are some excerpts from the Table of Contents:
Chapter 3 guides you through 5 projects that vary one scene by changing the sky, color, season, time of day, size and location.

Chapter 5 gives 8 projects that help you become more creative by showing how a subject can be painted different ways--project 18 is how to paint a pear, including how to paint a droplet of water on the pear. Project 19 is painting an apple half. Project 20 Painting Hard Rocks--the author then shows how that same scene can be painted again, but by using different painting techniques, it does not become the same picture, but one with a whole new statement. The next projects are soft rocks, coastal rocks, little rocks. Next, painting two adirondack chairs(facing the viewer), then varying that theme by painting them facing out away from you, and changing the scenery surrounding them.
Read more ›
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This book is written by a miniature artist, and many of the examples or to do projects are in a miniature format the size of a trading card-- ok if you used to doing small paintings.
The section on greeting cards is well done and easy to follow. One problem is that the section that deals with mounting your paintings does not explain the use of tape or the method of dry mounting. This book appears to be written for people who are familiar with water color painting. Good book for ideas and as reference.
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Format: Paperback
This book is full of tips and gift ideas as well as greeting card ideas. She gives a few detailed instructions such as for skies, which are very helpful, but does not give details on all of the paintings. As a beginner, I have a hard time with general instructions and no line drawings. Overall, a good book to have in the art studio for reference.
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Format: Paperback Verified Purchase
The softcover book "Greeting Cards in Watercolor" by Jacquelyn Penney can be used by both watercolor and acrylic artists. It has useful ideas, plus detailed instructions, including measurements, to insure that you will succeed. I bought my first copy from a book club, but lost it. The copy I got from Amazon was considered used, but was in new condition except for some numbers written inside the back cover. It cost about half the price of the original one I bought.
You can enjoy painting, save money on cards and delight your
friends with handmade greetings.
In addition, many of these ideas look good as regular sized paintings that can be used as gifts.
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I love this book! As a rank beginner watercolorist I appreciate her very basic, step-by-step, 'mix this color with that', 'draw a horizon line here', 'mop up some color there' approach to instruction. I wasn't that interested in making 'Greeting Cards' but her info is about techniques and processes that apply anywhere you paint. I took 2 semesters of watercolor classes but learned more from this book than I did from live teachers. The fact that your pretty little exercise paintings are terrific greeting cards is just a cherry on top. Highly recommend.
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