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Panasonic Lumix DMC-ZS7 12.1 MP Digital Camera with 12x Optical Image Stabilized Zoom and 3.0-Inch LCD (Red)

4.3 out of 5 stars 718 customer reviews
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  • 12.1-megapixel effective recording
  • 12X optical zoom (4X digital/48X total zoom)
  • Built-in GPS function lets you keep track of your photos by location
  • 3" LCD screen
  • Optical image stabilization
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Technical Details

Product Description

Product Description

Panasonic Lumix DMC-ZS7 Point & Shoot Digital Camera - 12.1 Megapixel - 3" Active Matrix TFT Color LCD - Red DMC-ZS7R Digital Cameras

From the Manufacturer

The Panasonic Lumix DMC-ZS7 delivers AVCHD Lite HD movie recording capability, 25mm ultra wide-angle and powerful 12x optical zoom lens in a compact body to cover virtually any shooting situations. This 12.1-megapixel powerhouse performer ZS7 further advanced to comprehend attractive features including the Intelligent Resolution technology as well as the built-in GPS (Global Positioning System) unit and manual exposure. An abundance of functions for both photo and movie recording are organized in the well-considered operational command including an independent movie recording button achieving smooth, easy operation in both recording modes.

Lumix DMC-ZS7 Highlights

Panasonic Lumix digital camera highlights
25mm Ultra Wide-angle Lens
The DMC-ZS7 features a 25mm ultra wide-angle* 12x optical zoom f/3.3-4.9 Leica DC Vario-Elmar lens (35mm camera equivalent: 25-300mm). Incorporating Panasonic's advanced optical technologies, this lens system is comprised of 10 elements in 8 groups, with 2 ED (Extra Low Dispersion) lenses and 2 aspherical lenses / 3 aspherical surfaces while preserving compactness. This lens system enables a remarkable 25 to 300mm range of focal length in this compact body. The powerful zoom of the DMC-ZS7 can be freely controlled even when shooting motion images. Inheriting the fine rendering and outstanding quality of the Leica Elmar lens, this easy-to-carry camera delivers beautiful images any time, any place.
* Converted to standard 35mm camera equivalent, at the maximum wide position.

The 25mm ultra wide-angle lens* has about twice the shooting area as a standard 35mm lens. This enhances all kinds of shooting situations, like when you're photographing a group of people at an indoor party or shooting a large structure or sweeping landscape while traveling.
* Converted to standard 35mm camera equivalent, at the maximum wide position.

16x Intelligent Zoom/23.4x Extra Optical Zoom
Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-ZS7 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even combining a digital zoom. This means the 12x optical can virtually extend to 16x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 23.4x* by using the center part of the large CCD to bring subjects even closer.
* At 3-megapixel resolution or less.

Panasonic Lumix digital camera highlights

HD Movie in AVCHD Lite
In addition to Motion JPEG images, the DMC-ZS7 can record high-definition motion images in AVCHD Lite. It features almost double the recording time in HD quality compared with the conventional Motion JPEG format. Also, with the DMC-ZS7, it is possible to use the GPS (Global Positioning System) function to record data on the shooting location. You can view images for each geographical location by using the included software PHOTOfunSTUDIO 5.1 HD Edition to manage the images by date and location.

Powerful 12x Optical Zoom
The addition of AVCHD Lite HD movie recording doubles the appeal of the DMC-ZS7. This single camera lets you capture virtually all images in their natural beauty. It gives you both motion and still images, and ranges from 25mm ultra wide-angle* shots of sweeping landscapes to powerful 12x optical zoom shots (35mm camera equivalent: 300mm) that pull distant subjects right up close. The mechanism design minimizes the noise of auto focusing or zooming.
* Converted to standard 35mm camera equivalent, at the maximum wide position.

High Quality Sound
A stereo microphone, featuring Dolby Digital Stereo Creator, on the upper body records dynamic, true-to-life stereo audio that brings out the power of your HD movies.

Travel Mode with GPS for both Photos and Movies
By simply turning on the GPS function, the location data and time are automatically updated. Great for travel recordings. The DMC-TS7 camera is acclaimed as an excellent travel companion because of a wide shooting range and hybrid recording capability of high quality photos and movies. The DMC-ZS7 further enhances its value by adding a built-in GPS (Global Positioning System) unit into the camera.
Panasonic Lumix digital camera highlights

Special Playback Modes
  • Place name information (Country, State, City and/or Landmark) can be displayed on the shooting screen real-time and recording them on the photo/movie.
  • The area information covers 173 countries or regions for global use. Plus, more than 500,000 of landmark information covers 73 countries or regions.
  • You can playback the geo-tagged photo/movie by the recorded place names either in the camera or on computer via the included software PHOTOfunSTUDIO 5.1 HD Edition.
  • Connect to a TV with an HDMI cable* to view your memories on a large screen.
*Requires the optional RP-CDHM15/CDHM30 mini HDMI cable. The output resolution of the DMC-ZS7 can be selected as 1080i, 720p or 480p (576p in PAL system). Please confirm that the TV you are connecting to has an HDMI input terminal compatible with the selected signal. Depending on the cable used, this function may not be possible. Panasonic HDMI cables are highly recommended.

Product Information

Product Dimensions 4.1 x 1.3 x 2.4 inches
Item Weight 7.7 ounces
Shipping Weight 1.1 pounds
Item model number DMC-ZS7R
Customer Reviews
4.3 out of 5 stars 718 customer reviews

4.3 out of 5 stars
Best Sellers Rank #16,096 in Camera & Photo
#1,731 in Camera & Photo > Point & Shoot Digital Cameras
Date first available at Amazon.com February 20, 2010

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By K. Wheaton on May 17, 2010
Format: Camera
After using this camera for a few weeks I am amending my rating and giving it 5 stars. This camera is truly incredible. The intelligent automatic is amazing---I only move it to manual for a few special situations. The only real complaint is that I occasionally inadvertently hit the video button. Otherwise it is simply amazing.

It handles difficult situations with grace. Sunset with sky and foreground properly exposed. Delivery room newborn with no flash and low ambient lighting. Black and white is fantastic. Couldn't be happier.

This is a great camera for a beginner---Point and shoot. Lots of control for advance photographers. I'm sorry to say I don't lug around a camera bag and tripod anymore. Just slip this in my purse.

I waited a long time to upgrade from the first generation Panasonic Lumix TZ1 (complete with dangling lens cover & 5MP) Glad I did. The best improvements are the quick power-up and lack of a shutter delay for catching fast action. If you leave it in the completely automatic mode it does an impressive job---and if you need control there's plenty and then some. Lots of programs plus aperture and shutter priority or complete control.

Other notable improvements are in the macro end of things where capturing very fine close-ups are greatly improved---my TZ1 was always focusing on the background if I could get it to focus at all. This does an incredible job! Almost too much detail (if that's possible) Every speck on the petal of a flower is exposed. This camera is slightly smaller and has a larger display screen. Most of the functions and dials are similar and I find easy to use but that may be because they are familiar.

Flash is improved over the first generation.
The zoom on the original was 10X. 12X even better.
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Format: Electronics Verified Purchase
I've got my ZS7 today - the camera is just great! A superior Leica lens with a high-resolution sensor, advanced image processing, and plenty of sophisticated features in a small but very solid and stylish body.


- Solid metal body, stylish design, nice dark-blue color
- Very convenient one-hand grip, unusual for such a small pocket-size body
- Short startup time (1-1.5 sec), no shutter lag, fast auto focus
- A dedicated Movie-button for instant recording
- Big 3" colorful "juicy" display visible even in direct sunlight
- Intuitive menu plus very convenient Quick-menu with a dedicated button
- Excellent quality Leica lens: sharp and contrast in the entire zoom range
- Wide 25mm (35mm equiv.) is very convenient for indoors
- Huge 12x optical zoom (up to 300mm equiv.) in such a compact design
- Two-speed of zooming - fast/slow controlled by the lever
- Smooth and silent auto focus and optical image stabilization
- Best in the industry "iAuto" mode - you can really trust it!
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I just replaced my trusty ZS3 with the new ZS7 and, so far, I am very pleased with this camera. The output is much cleaner and smoother than the ZS3's, much more refined. Compared to the ZS7, the ZS3 produced images that look brittle and over-processed. As with virtually all small-sensor cameras, the ZS7's images are a little noisy (even at base ISO) if you look close enough. But noise is far less objectionable than ragged edges and smeared details, which is what I usually got from the ZS3. The images I'm getting from the ZS7 look surprisingly good even at 100% on-screen enlargement; whereas the ZS3's output was virtually unusable at this magnification. The improvement is dramatic. Considering that the ZS7's resolution has also increased from 10 to 12 MP (it's actually a 14 MP sensor that is masked to create different aspect ratios), I'd say that Panasonic has done a really good job here.

The ZS7 improves on the ZS3 in several ways; but for me the most important new feature is Picture Adjustments, which let you turn down the amount of sharpening and noise reduction that are automatically applied to every image. Photographers who do their own post-processing will appreciate the ability to apply their own preferred methods of sharpening and noise reduction.

The next most important new feature (imho) is the addition of aperture/shutter-priority shooting modes. There isn't much latitude for adjusting the f-stop in most small-sensor cameras because of defraction effects; but it's great to be able to control the shutter speed manually.

The ZS7 also adds GPS, which can (thankfully) be turned off. Leaving it on shortens battery life.

Other improvements that I appreciate include (1) improved image stabilization, (2) new Venus processing engine, (3) High Dynamic mode, and (4) the LCD now has a good anti-glare coating.

All things considered, the ZS7 is an impressive upgrade that is easily worth the price.
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