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"Regardless of your industry, your status, your knowledge or know-how...this eBook WILL teach you something. It WILL inspire you and make you re-think of how you're doing things, whether online or off." Ingrid Abboud, Owner, nittyGriddy Marcom
About the Author
Danny Brown is Manager, Social Engagement and Insights for iGaming at Ontario Lottery and Gaming (OLG) organization, and an award-winning marketer and blogger. His blog is recognizedas the #1 marketing blog in the world by HubSpot. Danny is also co-author ofInfluence Marketing: How to Create, Manage and Measure Brand Influencers inSocial Media Marketing.
The word parable comes from the Greek parabolē. It’s a comparison or analogy using a story that most can relate to.
Sometimes I like to read to be inspired. Today, I found a book to do just that.
Danny Brown has written a book of parables for the current age of social media and ever changing business. The Parables of Business: How Old Wisdom Can Help You Create New Mindsets, is a fine read.
I picked it today for 99 cents and enjoyed myself. The stories are well written and don’t always lead to the point expected, but when one gets to the end, it’s satisfying.
Mr. Brown has done a masterful job of making his points in ways that will surely stick with me.Dannys Book
In the first chapter we read about three businessmen, MyWay, YourWay and BestWay. I won’t retell the story, but the moral in the end is perfect.
The world of social media is ever changing and trying to sort it all out can be a challenge. Sometimes it is a good idea to step back and read the perspective of someone who has been a leading blogger for longer than most people have known what the term meant.
If you’re feeling overwhelmed by the “Need” to do social media to survive, this book may be the perfect tome to ease your fears and get the fire lit to make you want to jump in with both feet.
Well done Danny - an excellent, quick and truly instructive read. I especially like your story about Balderdash and Hogwash.
Just as the one eyed man can be king in the land of the blind, you're right - these chancers (and there are still plenty of them around) need to be thwarted by vigilance and the good'uns sharing common sense.