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The Parasitic Mind: How Infectious Ideas Are Killing Common Sense Hardcover – October 6, 2020
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Gad Saad
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*USA TODAY NATIONAL BESTSELLER*
There's a war against truth... and if we don't win it, intellectual freedom will be a casualty.
The West’s commitment to freedom, reason, and true liberalism has never been more seriously threatened than it is today by the stifling forces of political correctness.
Dr. Gad Saad, the host of the enormously popular YouTube show THE SAAD TRUTH, exposes the bad ideas—what he calls “idea pathogens”—that are killing common sense and rational debate. Incubated in our universities and spread through the tyranny of political correctness, these ideas are endangering our most basic freedoms—including freedom of thought and speech.
The danger is grave, but as Dr. Saad shows, politically correct dogma is riddled with logical fallacies. We have powerful
weapons to fight back with—if we have the courage to use them.
A provocative guide to defending reason and intellectual freedom and a battle cry for the preservation of our fundamental rights, The Parasitic Mind will be the most controversial and talked-about book of the year.
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Print length235 pages
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LanguageEnglish
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PublisherRegnery Publishing
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Publication dateOctober 6, 2020
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Dimensions6 x 1 x 9 inches
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ISBN-10162157959X
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ISBN-13978-1621579595
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Editorial Reviews
About the Author
Product details
- Publisher : Regnery Publishing (October 6, 2020)
- Language : English
- Hardcover : 235 pages
- ISBN-10 : 162157959X
- ISBN-13 : 978-1621579595
- Item Weight : 15.7 ounces
- Dimensions : 6 x 1 x 9 inches
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Best Sellers Rank:
#15,156 in Books (See Top 100 in Books)
- #21 in Political Freedom (Books)
- #23 in Medical Mental Illness
- #39 in Civil Rights & Liberties (Books)
- Customer Reviews:
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About the author

Dr. Gad Saad is Professor of Marketing at Concordia University (Montreal, Canada), and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Dr. Saad received the Faculty of Commerce’s Distinguished Teaching Award in June 2000, and was listed as one of the ‘hot’ professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Saad was appointed Newsmaker of the Week of Concordia University in five consecutive years (2011-2015), and is the co-recipient of the 2015 President’s Media Outreach Award-Research Communicator of the Year (International), which goes to the professor at Concordia University whose research receives the greatest amount of global media coverage.
Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (translated into Korean and Turkish); The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences, along with 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics. His Psychology Today blog (Homo Consumericus) and YouTube channel (THE SAAD TRUTH) have garnered 6.4+ million and 20.8+ million total views respectively. He recently started a podcast titled The Saad Truth with Dr. Saad, which is available on all leading podcast platforms.
In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. His fourth book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense will be released on October 6, 2020.
He received a B.Sc. (1988) and an M.B.A. (1990) both from McGill University, and his M.S. (1993) and Ph.D. (1994) from Cornell University.
Customer reviews
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My cognitive reasoning faculties were tuned up and ready to process what I thought would be some logical, evidence-based common sense-making.
It didn't take long to shatter my enthusiasm. Starting on page 25, Gad Saad started setting the stage for his arguments by talking about the two main ways people process messages. He contends that the central processing route is cognitive (logical) in nature while the peripheral method is affective (emotional). I am not sure where the prioritization came from (maybe his scientific background) but I believe that most people (non-scientists) are indeed "logical" but that logic is tempered, if not completely dominated by our human propensity for approximation and quick emotional assessments ("better safe than sorry"). I agree with Hume on this.
As an example, Saad uses the negative "hysteria" around Donald Trump expressed by most Trump detractors. He decries those hysterics because they use their "peripheral" affective processing to make a negative assessment of Trump. Saad states that they should use their "primary" cognitive processing to dispassionately evaluate Trump's policies. Give me a break Dr Saad. Selecting politicians (an most other everyday evaluations) is mostly emotional as it should be. You "like" him or you don't - his policy is good for me or not. The Trump policies under review also contain significant emotional content (abortion, racism, immigrants, tax breaks for the rich) so it is almost impossible to to drill down to the "logical" political choice. Dr Saad's simplistic "cognitive" solution (spend more time thinking logically on things) is really a non-starter and denies, our basic human nature. Our politicians are chosen emotionally. As for Trump supporters and detractors - both seem to maintain consistency within their affective and cognitive reasoning components - thus neither group are prone to change their minds.
Here we are - postmodernist lefties want their policies enacted to the detriment of others and to benefit themselves. The right wingers want the same. Both groups are consonant within their cognitive and affective thought processes. One man's voter suppression policy under the guise of ballot security is another man's disenfranchisement policy. I suppose we all make Faustian bargains for a perceived short-term benefit. Dispassionately assessing "policy" ends up in an emotional sand trap. This is politics - deciding who gets a benefit and who has to pay. Homeostasis is not possible but perhaps we can find some kind of balance. I remember what Mick Jagger said, "You can't always get what you want".
My biases (cognitive and affective) have kicked in perhaps blinding me to the real value of Gad Saad's words. Dr Saad's thinking seems to me a bit superficial with solutions a bit too simplistic.
I think this is not just a good book, but an important one. It seems that we are at a crossroad. Our path is not yet set. We need to use all of the tools of reason and logic to move in the right direction. As Dr. Saad points, out, we cannot just bury our heads in the sand. The stakes are just too high. We need, at this time of choosing, to actually chose a side and standup for the principles of reason and logic. Avoid Ostrich Parasitic Syndrome (OPS) at all costs. Let's all do our part. A good way to start is to read this outstanding book. I recommend it whole heartedly.
Charles Scott
By Charles F. Scott on October 7, 2020
I think this is not just a good book, but an important one. It seems that we are at a crossroad. Our path is not yet set. We need to use all of the tools of reason and logic to move in the right direction. As Dr. Saad points, out, we cannot just bury our heads in the sand. The stakes are just too high. We need, at this time of choosing, to actually chose a side and standup for the principles of reason and logic. Avoid Ostrich Parasitic Syndrome (OPS) at all costs. Let's all do our part. A good way to start is to read this outstanding book. I recommend it whole heartedly.
Charles Scott
This book provides solid information on why the spread of SJW mentality in society, including universities and businesses is creating a war on truth. Although some may find his statements provocative, Saad backs them up with facts and not opinions.
The last chapter stresses why it is important for people to defend truth against those worried about "hurt feelings" and push back and restore freedom of thought and speech.
I strongly recommend this book!
I was hoping for an explanation of exactly why these mind pathogens are so successful (the how in the title) but none was provided.
Spoiler alert. If you follow Dr Saad's social media then there is little that is new here.
Top reviews from other countries
This is an easy read, not filled with academic obfuscation. Some readers may be disappointed in that, though I feel this is a deliberate counterpoint to how Critical Theory is often expressed.
Some points I don't fully agree with as Dr Saad takes an uncompromisingly individualist stance on all matters. I'd prefer to see this as a handy guide to combating the madness that surrounds us rather than a manual.
Just buy it, read it, absorb it and relax in the knowledge that common sense is not yet dead and buried. D.I.E. theories will be beaten.
Reviewed in the United Kingdom on October 22, 2020
Just buy it, read it, absorb it and relax in the knowledge that common sense is not yet dead and buried. D.I.E. theories will be beaten.
I challenge everyone participating in DIE trainings to discuss this book with their group! I will!
This book is a must read for managers, administrators, and regulators (especially those regulating teachers, lawyers, and doctors) that sheepishly require DIE trainings. These trainings are presented as settled science even though there is no evidence that they make people less racist.
My favourite take away from the book is that political correctness kills the truth... you hear that “journalists”!















