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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition
| G. Tomas M. Hult (Author) Find all the books, read about the author, and more. See search results for this author |
| Christian M. Ringle (Author) Find all the books, read about the author, and more. See search results for this author |
| Marko Sarstedt (Author) Find all the books, read about the author, and more. See search results for this author |
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- ISBN-10148337744X
- ISBN-13978-1483377445
- EditionSecond
- PublisherSAGE Publications, Inc
- Publication dateApril 5, 2016
- LanguageEnglish
- Dimensions6 x 0.87 x 9 inches
- Print length384 pages
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About the Author
Joseph F. Hair, Jr. is Cleverdon Chair of Business, and Director of the PhD Degree in Business Administration, Mitchell College of Business, University of South Alabama. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. Joe was recognized by Clarivate Analytics in 2018, 2019 and 2020 for being in the top 1% globally of all Business and Economics professors based on his citations and scholarly accomplishments, which exceed 238,000 over his career. He has authored more than 75 books, including Multivariate Data Analysis (8th edition, 2019) (cited 140,000+ times), MKTG (13th edition, 2020), Essentials of Business Research Methods (2020), and Essentials of Marketing Research (4th edition, 2020). He also has published numerous articles in scholarly journals and was recognized as the Academy of Marketing Science Marketing Educator of the Year. A popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America. He has a new book on Marketing Analytics,forthcoming in 2021 (McGraw-Hill).
G. Tomas M. Hult is Professor and Byington Endowed Chair at Michigan State University (USA), and holds a visiting Chaired Professorship at Leeds University Business School (United Kingdom) and a visiting professorship at Uppsala University (Sweden). Professor Hult is a member of the Expert Networks of the World Economic Forum and United Nations/UNCTAD’s World Investment Forum, and is also part of the Expert Team at the American Customer Satisfaction Index (ACSI). Dr. Hult was recognized in 2016 as the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator; he is an elected Fellow of the Academy of International Business; and he ranks in the top-10 scholars in marketing per the prestigious “world ranking of scientists.” At Michigan State University, Dr. Hult was recognized with the Beal Outstanding Faculty Award in 2019 (MSU’s highest award ”for outstanding total service to the University“), and he has also been recognized with the John Dunning AIB Service Award for outstanding service to AIB – as the longest serving Executive Director in AIB’s history (2004-2019) (the most prestigious service award given by the Academy of International Business). Professor Hult regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide. He is a dual citizen of Sweden and the United States. More information about Professor Hult can be found at http://www.tomashult.com.
Christian M. Ringle is a chaired Professor of Management at the Hamburg University of Technology (Germany) and an Adjunct Professor at the University of Waikato (New Zealand). His research addresses management of organizations, human resource management, methods development for business analytics and their application to business research. His contributions in these fields have been published in journals such as International Journal of Research in Marketing, Information Systems Research, Journal of the Academy of Marketing Science, MIS Quarterly, Organizational Research Methods, and The International Journal of Human Resource Management. Since 2018, he has been named member of Clarivate Analytics’ Highly Cited Researchers List. In 2014, Professor Ringle co-founded SmartPLS (http://www.smartpls.com), a software tool with a graphical user interface for the application of the partial least squares structural equation modeling (PLS-SEM) method. Besides supporting consultancies and international corporations, he regularly teaches doctoral seminars on business analytics and multivariate statistics, the PLS-SEM method, and the use of SmartPLS worldwide. More information about Professor Christian M. Ringle can be found at https://www.tuhh.de/hrmo/team/prof-dr-c-m-ringle.html.
Marko Sarstedt is a chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and an Adjunct Professor at Babe?-Bolyai University, Romania. His main research interest is the advancement of research methods to enhance the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. His research ranks among the most frequently cited in the social sciences with more than 70,000 citations according to Google Scholar. Professor Sarstedt has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards and two AMS William R. Darden Awards. According to the 2020 F.A.Z. ranking, he is the second most influential researcher in Germany, Austria, and Switzerland. Professor Sarstedt has been named member of Clarivate Analytics’ Highly Cited Researchers List, which includes the “world’s most impactful scientific researchers.”
Product details
- Publisher : SAGE Publications, Inc; Second edition (April 5, 2016)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 148337744X
- ISBN-13 : 978-1483377445
- Item Weight : 1.21 pounds
- Dimensions : 6 x 0.87 x 9 inches
- Best Sellers Rank: #1,524,598 in Books (See Top 100 in Books)
- #886 in Business Statistics
- #967 in Social Sciences Methodology
- #1,828 in Social Sciences Research
- Customer Reviews:
About the authors

Dr. G. Tomas M. Hult, PhD, is Professor in the Broad College of Business at Michigan State University. He is also part of the research and training team at The American Customer Satisfaction Index (ACSI).
Dr. Hult is a worldwide thought leader in marketing strategy, customer satisfaction, international business, and supply chain management. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission) and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic Forum). He is a member of the Expert Network of the World Economic Forum as well as the United Nations / UNCTAD's Network of the World Investment Forum. Dr. Hult has been featured on "Talks at Google" and per Google Scholar, Dr. Hult is among the world's top-cited business academicians.
More information about Dr. Hult can be found at: http://broad.msu.edu/facultystaff/hult/

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Christian M. Ringle is a Chaired Professor of Management and the Director of the Institute of Human Resource Management and Organizations (HRMO) in the Department of Management Sciences and Technology at the Hamburg University of Technology (TUHH), Germany. He holds a PhD from the Faculty of Business and Economics at the University of Hamburg. Among other research stays and appointments, Ringle was a visiting researcher at the Georgia State University and the Osaka City University and he was a Conjoint Professor at the University of Technology Sydney and the University of Newcastle in Australia. His research addresses human resource management, organization, marketing, strategic management, and quantitative methods for business and market research. His contributions in these fields have been published in journals such as International Journal of Research in Marketing, Information Systems Research, Journal of Business Research, Journal of Leisure Research, Journal of Service Research, Journal of the Academy of Marketing Science, Long Range Planning, MIS Quarterly, and Tourism Management. Since 2018, Ringle has been included in the Clarivate Analytics' Highly Researchers list. He offers online courses and regularly teaches doctoral seminars on multivariate statistics, especially the PLS-SEM method, and the use of the statistical software such as SmartPLS.

Marko Sarstedt is a full professor of marketing at the Ludwig-Maximilians-University (LMU) Munich (Germany) and an adjunct research professor at Babeș-Bolyai-University Cluj (Romania). Before joining the LMU, he worked as a full professor at the Otto-von-Guericke-University Magdeburg (Germany). His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. His research ranks among the most frequently cited in the social sciences with more than 90,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards and two AMS William R. Darden Awards. According to the 2020 F.A.Z. ranking, he is among the most influential researchers in Germany, Austria, and Switzerland. Marko has been named member at Clarivate Analytics’ Highly Cited Researchers List, which includes the “world’s most impactful scientific researchers.”
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Index is:
Brief Contents
Preface About the Authors
Chapter 1: An Introduction to Structural Equation Modeling
Chapter 2: Specifying the Path Model and Examining Data
Chapter 3: Path Model Estimation
Chapter 4: Assessing PLS-SEM Results Part I: Evaluation of Reflective Measurement Models
Chapter 5: Assessing PLS-SEM Results Part II: Evaluation of the Formative Measurement Models
Chapter 6: Assessing PLS-SEM Results Part III: Evaluation of the Structural Model
Chapter 7: Mediator and Moderator Analysis
Chapter 8: Outlook on Advanced Methods
Glossary
References
Author Index
Subject Index
I recommend this book for those who want some citations and foundation of PLS SEM knowledge.
Worth for this price.
Top reviews from other countries
Es de las mejores fuentes que hay actualmente acerca del modelado por ecuaciones estructurales por mínimos cuadrados parciales.
Saludos






