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Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers by [Brito, Michael]
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Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers Kindle Edition

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Length: 254 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews

Review

"Participation Marketing unequivocally puts the transformation back into digital transformation by focusing on the single most underplayed element of successfully reimagining markets - our people. Brito offers a practical blueprint for how to put your employees at the tip of the spear of your transformation goals by first making them your biggest fans and then, your most genuine and loudest advocates." (Sameer Patel, CEO, Kahuna)

"If you're wondering how to inspire and mobilize your employees to be brand storytellers, ask Michael Brito. His book is an exceptionally thoughtful and actionable "how to" guide and a journey through the learnings of courageous companies creating true engagement and informed, digitally connected brand advocates." (Jerilan Greene, CMO, Yum! Brands)

"It's widely known that employees are viewed as trusted and credible sources when others are seeking information about a company or brand. Brito delivers a very structured plan that guides large and small companies on how to truly activate employees to be storytellers and drive brand relevance." (Jascha Kaykas-Wolff, CMO, Mozilla)

"The key to successful digital transformation is building a culture of trust and transparency, starting with the employee experience. Brito does a fantastic job of bridging the gap between internal employee engagement and external customer relationships. The result being a powerful community of brand storytellers who are constantly engaged and adding value with customers, prospects and partners." (Elise Steele, Former CEO, Jive Software)

"Your business is already filled with promoters and every marketer needs to figure out how to unlock the power of employee advocacy. Brito shows you how to do this and then integrate that trusted employee-driven content into larger brand marketing initiatives." (Lauren Vaccarello, Vice President, Marketing, Box)

"Trust and authenticity are critical factors for marketers today. And there's nothing more trustworthy than employee voices. Brito builds a strong case for employee advocacy and shows marketers how to integrate trusted employee-driven content into broader marketing initiatives." (Jackson Jeyanayagam, CMO, Boxed)

"Employees are the most valuable asset of any company. If you know how to unlock their passion, you can build an army of powerful advocates for your brand. It's not about training your employees to parrot your company's message. It's about building passion around your company's brand and its purpose - and shaping your company's culture such that it empowers your employees to advocate. Brito, a leader in the industry, helps you do just that: beginning with the fundamentals and then sharing practical tips on how to weave employee storytelling into the fabric of your organization." (Maria Poveromo, Vice President, Communications, Adobe)

About the Author

Michael Brito is a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years' experience helping organizations solve marketing challenges. Michael Brito is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.

Product details

  • File Size: 3745 KB
  • Print Length: 254 pages
  • Page Numbers Source ISBN: 0749482109
  • Publisher: Kogan Page; 1 edition (March 3, 2018)
  • Publication Date: March 3, 2018
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B07B7QL59C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,015,578 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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May 14, 2018
Format: Paperback

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