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Passion Branding: Harnessing the Power of Emotion to Build Strong Brands by [Neill Duffy]

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands 1st Edition, Kindle Edition

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Editorial Reviews


"…the book contains examples of successful sponsorship programs…this is a useful book…" (Sponsorship News, September 2003)

“… advocates sponsorship and cause-related marketing as a way of associating emotions with a brand and eventually turning customer passion into profits....” (Gulf Business, January 2004)

“…a valuable aid for marketers involved in sponsorship and cause-related marketing.” (Marketer, September 2004)

--This text refers to an out of print or unavailable edition of this title.

From the Inside Flap




  • It is illustrated with examples of successful sponsorship, cause and other emotion-related marketing programmes from around the world including Coca-Cola and Hyundai’s sponsorship of the 2002 Soccer World Cup, Shell Ferrari F1, HSBC Global Education Challenge, Mastercard Major League Baseball, Flora London Marathon, Guinness Rugby World Cup, Proudly South African and Laureus
  • Includes "leading thoughts" from the some of the worlds leading Passion Branders: Coca-Cola, Mastercard, Diageo, Unilever, IOC, FIFA, Laureus, Octagon, Red Mandarin, Momentum and Velocity
  • It provides marketers with the tools and insights to persuade their boards that the huge spending commitment involved in sponsorship is worthwhile
  • It includes the latest thinking vis-à-vis sponsorship’s role as a brand-building and multi-faceted marketing tool
  • It provides the important measurement tools of the return on investment and valuation methodologies including Octagon South Africa and Nota Bene’s evalu8


--This text refers to an out of print or unavailable edition of this title.

Product details

  • ASIN ‏ : ‎ B000WDWRBA
  • Publisher ‏ : ‎ Wiley; 1st edition (January 15, 2010)
  • Publication date ‏ : ‎ January 15, 2010
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3168 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Not Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 264 pages

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