Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About Hardcover – Illustrated, April 9, 2009
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"Kate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking." -- Jim Becktold, director, Proctor & Gamble
"Kate is dissecting Passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff." --Paco Underhill, Author, Why We Buy
About the Author
- Item Weight : 1.23 pounds
- Hardcover : 292 pages
- ISBN-13 : 978-1844072576
- Product dimensions : 6.27 x 0.86 x 9.27 inches
- Publisher : Prometheus Books; Illustrated edition (April 9, 2009)
- Language: : English
- Best Sellers Rank: #196,535 in Books (See Top 100 in Books)
- Customer Reviews:
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____ Amy Marcus, Creative Brand Strategist and former Vice President of Marketplace Insights at American Express, Consumer and Small Business Cards
Young marketing people would do well to learn from this.