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Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About Hardcover – Illustrated, April 9, 2009

5.0 out of 5 stars 3 ratings

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Hardcover, Illustrated, February 24, 2009
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Editorial Reviews

Review

"Kate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable." -- Daryl Brewster, chairman and CEO, Krispy Kreme

"Kate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking." -- Jim Becktold, director, Proctor & Gamble

"Kate is dissecting Passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff." --Paco Underhill, Author, Why We Buy

About the Author

Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the "Oprah Selects" list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald’s, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.

Product details

  • Item Weight : 1.23 pounds
  • Hardcover : 292 pages
  • ISBN-13 : 978-1844072576
  • Product dimensions : 6.27 x 0.86 x 9.27 inches
  • Publisher : Prometheus Books; Illustrated edition (April 9, 2009)
  • Language: : English
  • Customer Reviews:
    5.0 out of 5 stars 3 ratings

Customer reviews

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Reviewed in the United States on January 5, 2012
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Reviewed in the United States on April 20, 2009
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