- Hardcover: 224 pages
- Publisher: Wiley; 1 edition (August 26, 2013)
- Language: English
- ISBN-10: 111853333X
- ISBN-13: 978-1118533338
- Product Dimensions: 5.8 x 0.8 x 8.8 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 14 customer reviews
- Amazon Best Sellers Rank: #303,276 in Books (See Top 100 in Books)
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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing Hardcover – August 26, 2013
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From the Inside Flap
NO PASSION, NO CONVERSATION.
NO CONVERSATION, NO WORD OF MOUTH.
NO WORD OF MOUTH, NO SUCCESSFUL BUSINESS.
If you think you are in the marketing business, think again. You're in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions.
Loaded with the latest in academic research, alongside practical, real-world stories, The Passion Conversation shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not just building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business.
The Passion Conversation will change your perspective on marketing by delivering essential advice and insights for igniting passion in your customers and employees, including:
- The three motivations that drive people to talk about businesses and causes
- How every marketing problem is actually a people problem in disguise
- Heartfelt evidence that marketing materials are now conversation tools
- The importance of finding the right people to lead a conversation
- A series of exercises called "Passion Explorations" to help you apply these lessons to your business
- And much more!
Marketers and businesses must go beyond shouting about your product and services. The time has come to understand, spark, and sustain the passion conversation that tells the world why your business is in business. Customers, those madly in love with your brand, will happily and passionately tell others of your greatness.
From the Back Cover
Praise for The Passion Conversation
"It's a fast read, a fun read, a smart read. Short sentences,huge heart. Read it. Why? To absorb an important truth from themasters of word of mouth movements: Conversations spring frompassions, not products."
—Dan Heath, coauthor of Decisive, Switch, andMade to Stick
"Have you ever gotten teary-eyed over a business book? Betteryet, over your own business? Prepare yourself for The PassionConversation, where the folks at Brains on Fire tell how theirbusiness connected them with people in very moving and powerfulways, redefining words like marketing, sales, and success. Readthis book to move your perspective from business to people, andexperience the incredible effect it will have on your life andwork."
—Jon Mueller, General Manager, 800-CEO-READ
"Love is the missing ingredient in developing loyalty withcustomers. In The Passion Conversation, the smart folks atBrains on Fire expertly explain how to develop deeper connectionswith customers who in turn sing your praises to everyone theyknow."
—Jackie Huba, author of Monster Loyalty: How LadyGaga Turns Followers into Fanatics
"I've had my eye on Brains on Fire for a while. Their humanitymakes them quite distinctive, and The Passion Conversationcaptures that unique voice."
—Peter Sims, author of Little Bets and founderof The BLK SHP Enterprises
Top customer reviews
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Well said Brains on Fire.
So when I read The Passion Conversation, no surprise there - it didn't disappoint. If you are a marketer or a business owner, I highly urge you to read this book. It educates, it inspires, it rallies, it emotionally awakes you as an individual and a marketer. It opens your eyes to what building relationships with your customers and advocates really means.
I loved the book and will be buying it as Christmas gifts this year yet again.
Disclosure: Brains on Fire sent me a free copy of the book. That said, I wouldn't review it if I didn't think it deserves to be read. Plus, it was a brilliant marketing move leading to more sales. So there you have it, these guys know how to inspire word of mouth!
But when it succeeds, it can dramatically boost the awareness of and preference for any company, cause or organization.
The book has lots of examples of how word of mouth marketing has worked beautifully.
But more importantly, it shows how word of mouth successes were researched, planned and launched.
And what was most surprising about the book to me is the amount of science the authors present to explain how and why word of mouth marketing succeeds like it does. When it's done correctly, that is.
Of course, word of mouth marketing is not the only type of marketing fuel you should put in your marketing engine, but like a fuel additive, it can dramatically boost the overall performance.
And to listen to an interview with Geno Church about The Passion Conversation, visit MarketingBookPodcast.com