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Pathways to Polling: Crisis, Cooperation and the Making of Public Opinion Professions 1st Edition

5.0 out of 5 stars 4 customer reviews
ISBN-13: 978-0415891424
ISBN-10: 0415891426
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Editorial Reviews

Review

"Amy Fried’s Pathways to Polling: Crisis, Cooperation and the Making of Public Opinion Professions is an impressive example of institutional scholarship, exploring the organizations and social networks that linked market researchers, political pollsters and academic survey researchers beginning in the 1920s. It is also an important contribution to our understanding of the growth of the modern state, which increasingly made use of this new tool, and demonstrates how the shift to scientific polling and survey research represented a shift to a new kind of plebiscitary politics."
Kristi Andersen, Professor of Political Science; Chapple Family Professor of Citizenship and Democracy; Laura J. and L. Douglas Meredith Professor; and Maxwell Professor of Teaching Excellence, Syracuse University

"Amy Fried has done it again, producing a very fine book on the dynamics of American public opinion expression and measurement. Pathways to Polling fills a vacuum in the history of opinion research, analyzing how the survey industry blossomed and how it became central to American politics and culture. Pathways is required reading for anyone interested in the nature of public opinion and the underlying organizational dynamics of the vox populi."
Susan Herbst, President and Professor of Political Science, University of Connecticut

"Pathways to Polling by Amy Fried is so needed in this ever-changing field because it provides the ideal blend between historical, academic and practical polling issues. In the age of instant and infinite polling data, Pathways to Polling is smart, scholarly and sensible."
Peter D. Hart, Chairman, Hart Research Associates; Co-Director, NBC/Wall Street Journal Poll; and Visiting Lecturer, University of Pennsylvania and University of California Berkeley

"Pathways to Polling is an excellent account of the early days of polling industry. Fried makes this fascinating history accessible and engaging. Pathways to Polling is a must read for both students and practitioners of public opinion polling."
Adam J. Berinsky, Massachusetts Institute of Technology

About the Author

Amy Fried is professor of Political Science at the University of Maine. She maintains her own blog on public opinion polling. Please visit http://www.pollways.com for more.

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Product Details

  • Paperback: 192 pages
  • Publisher: Routledge; 1 edition (August 28, 2011)
  • Language: English
  • ISBN-10: 0415891426
  • ISBN-13: 978-0415891424
  • Product Dimensions: 0.5 x 6 x 9 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #4,910,109 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
Far from being a Marxist, Professor Fried is a thoughtful scholar who gives a persuasive presentation from an admittedly left of center point of view.

There are scores of polemics in this region of inquiry, hers is a refreshing examination of important public policy matters.
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Format: Paperback
Political polling has become a powerful influence on the American electorate. Pathways to Polling provides fascinating history and, with it, perspective on the origination of polling and its role in American politics. Written in a style accessible to both scholars and lay readers, it is an especially good read during an electoral season where polls themselves become almost daily news.
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Format: Paperback
Amy is insightful and always has an interesting perspective. I appreciate her views and look forward to reading her columns and books.
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Format: Paperback
This book is not only insightful, but timely. The universe of people who respond to polls and the actual electorate needs to be disaggregated and Ms. Fried does it elegantly.
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