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About Patricia O'Connor
Pat O'Connor is a licensed Florida real estate broker, instructor, and owner of The Veritas Real Estate Group, Inc., which she founded in 2004 in Fort Lauderdale. Her company is a licensed real estate school as well as a brokerage firm, and she teaches the Florida Sales Associate Pre-Licensing course on a regular basis. Her real estate transactions include both residential and commercial properties in South Florida, and she was a licensed Florida mortgage broker for seven years.
Prior to relocating to Florida in 2002, Ms. O'Connor was employed as a Vice President of Technology at a number of financial firms in New York City including Lehman Brothers, Merrill Lynch and PaineWebber. She has been teaching adults and developing course material since 1985. She was an Adjunct Professor at Saint Peter's University in Jersey City, N.J. and an Instructor at Columbia University in New York City. Ms. O'Connor enjoys writing about real estate and financial topics and has extensive experience as a freelance writer.
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The majority of real estate licensees specialize in residential real estate because that is what the "boot camp" courses cover. It's difficult to get training in commercial real estate. "Getting Started in Commercial Real Estate - Ten Step Program to Success!" will give you the confidence to enter this interesting field and benefit from higher commissions, less competition and no weekend work.
The book shows you how to decide on a product specialization, develop expertise in that product type and attract interest from sellers and buyers. Use the sample cold calling scripts to break the ice with potential sellers.
Most investors purchase commercial real estate for its income-producing potential, which means the commercial real estate agent needs an understanding of investment analysis. The authors present the basic concepts in an easily understood manner. You will be shown how to reconstruct the seller's operating statement and calculate net operating income, capitalization rate, cash-on-cash return, internal rate of return, present value, net value and future value. You probably won't be a financial expert after reading the material, but you will learn enough to communicate with your clients and determine a reasonable list or offer price. Investors love this chapter!
A commercial real estate listing presentation is often a more formal affair than its residential counterpart. You may find yourself in a conference room facing the CEO and his Board of Directors. You need your presentation to shine! The text discusses how to organize the material and to present it in a style that matches your seller's personality.
To successfully sell your listings, you want to be in control of advertising, showings and contracts. Most importantly, you have to use an appropriate purchase contract. There are very good reasons not to use the familiar residential purchase contract in a commercial deal. Due diligence periods, hard escrow money and environmental reports are just three of the commercial real estate contractual provisions that are unfamiliar to most residential real estate agents. Read the book and learn how to close the deal in a professional manner.
"Getting Started in Commercial Real Estate - Ten Step Program to Success!" allows new real estate agents or experienced residential agents to enter the rewarding field of commercial real estate. The book also offers insights and training in financial analysis that many investors will find useful.
Don't delay. Get prepared, gain your confidence and start your new career today!
Whether you’re interested in residential or commercial property, 100 Practical Tips for Buying and Selling Real Estate can help you negotiate the best deal, avoid paying unnecessary fees and maximize your profits.
Learn about the possible pitfalls of foreclosure auctions, and ways to obtain creative financing for your purchases. Read about tax deductions and tax shelters. The author generously shares what she’s learned from years of working with the public and other real estate licensees. Pay attention to her advice and warnings and then proceed more confidently in your real estate transactions.
In addition to providing helpful advice to the public, the author shines a light on some questionable practices that are common in the industry. In her opinion, the majority of these occurrences arise from greed, laziness or criminal intent.
Once consumers are aware of the policies, they are in a better position to decide if they wish to tolerate the status quo. Knowledge is power, and the public is in the driver’s seat.