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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand by [Edelstein, Ilana]
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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand Kindle Edition

4.1 out of 5 stars 36 customer reviews

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Length: 245 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

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The Patrón Way Photos

Martin and I chilling
Martin and I Chilling: Martin and Ilana Edelstein chilling at home on the Marina Peninsula Beach.
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John Paul DeJoria
Me with John Paul DeJoria: Ilana Edelstein with John Paul DeJoria and his wife, Eloise, being escorted into the Rodeo event at the Burbank Equestrian Center.
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Insert Alt Text Here
Patron Bottles: A sampling of the Patron bottle evolution, beginning with one of the early glass stopper versions (second from left).
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One of the Originals: One of the original Patron girls, Heather, holding one of the original Patron bottles with a glass stopper.
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Review

"The Patron Way is a good chronicle of a luxury brand's path to success... Ms. Edelstein dispenses useful advice to aspiring entrepreneurs." The Wall Street Journal 20130629 "[B]usiness lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book... most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow." Library Journal 20130601 "I can honestly say The Patron Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish." TequilaAficionado.com 20130601 "There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patron is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story." New York Journal of Books 20130515 "Anyone desirous of making sense of tequila's current status will be well served by chugging The Patron Way." Slate 20130503

Product details

  • File Size: 7057 KB
  • Print Length: 245 pages
  • Publisher: McGraw-Hill Education; 1 edition (May 3, 2013)
  • Publication Date: May 3, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00BPO7BK2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #809,350 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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