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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand Hardcover – May 14, 2013
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"The Patron Way is a good chronicle of a luxury brand's path to success... Ms. Edelstein dispenses useful advice to aspiring entrepreneurs." The Wall Street Journal 20130629 "[B]usiness lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book... most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow." Library Journal 20130601 "I can honestly say The Patron Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish." TequilaAficionado.com 20130601 "There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patron is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story." New York Journal of Books 20130515 "Anyone desirous of making sense of tequila's current status will be well served by chugging The Patron Way." Slate 20130503
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I personally would like to see a follow up book that digs more into the details of the original plan, the funding, and the partnership arrangement to understand the budgeting and cash flow of what has become a billion dollar product in an amazingly short amount of time. That book could also delve in to the settlements and legal outcomes of the numerous challenges that occurred during the first 10 years of the product launch. There is certainly more to tell and I look forward to reading it. I highly recommend this book not just for those who like the Spirit but also for anyone just looking for a good read. Cheers!
I loved it. Ms. Edelstein is a rather pedantic writer but having lived through these events gives the story excitement and a ring of truth.
Anyone wanting to pursue a dream should read this book and realize that anything is within reach. Persistence does pay off.
It also has given me a much better understanding and appreciation for Tequila.
Order this book, you won't be disappointed if you like a great story. And watch for a movie...