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Pattern Recognition (Blue Ant) Mass Market Paperback – February 1, 2005
“One of the first authentic and vital novels of the 21st century.”—The Washington Post Book World
The accolades and acclaim are endless for William Gibson's coast-to-coast bestseller. Set in the post-9/11 present, Pattern Recognition is the story of one woman's never-ending search for the now...
Cayce Pollard is a new kind of prophet—a world-renowned “coolhunter” who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she’s offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded to the internet—footage that is generating massive underground buzz worldwide.
Still haunted by the memory of her missing father—a Cold War security guru who disappeared in downtown Manhattan on the morning of September 11, 2001—Cayce is soon traveling through parallel universes of marketing, globalization, and terror, heading always for the still point where the three converge. From London to Tokyo to Moscow, she follows the implications of a secret as disturbing—and compelling—as the twenty-first century promises to be...
- Print length400 pages
- LanguageEnglish
- PublisherBerkley
- Publication dateFebruary 1, 2005
- Dimensions4.19 x 1 x 6.81 inches
- ISBN-100425198685
- ISBN-13978-0425198681
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Get to know this book
What's it about?
A woman searches for her missing father and becomes embroiled in a quest to find the creator of enigmatic internet video clips.
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Paranoia, he said, was fundamentally egocentric, and every conspiracy theory served in some way to aggrandize the believer.187 Kindle readers highlighted this
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Far more creativity, today, goes into the marketing of products than into the products themselves, athletic shoes or feature films.146 Kindle readers highlighted this
Editorial Reviews
Review
“A masterful performance.”—Chicago Tribune
“Gibson nails the texture of internet culture: how it feels to be close to someone you know only as a voice in a chat room, or to fret about someone spying on your browser’s list of sites visited.”—The New York Times
“Completely contemporary...his best book.”—San Francisco Chronicle Book Review
“[An] eerie vision of our time.”—The New Yorker
“Pattern Recognition races along like an expert thriller, but it rides on a strong current of melancholy, of elegy for the broken and the vanished...Gibson knows he’s building on ground zero.”—GQ
“So good it defies all the usual superlatives.”—The Seattle Times
“It turns out that William Gibson knows as much about the present as he does about the future...a masterful performance from a major novelist who seems to be just now hitting his peak. Welcome to the present, Mr. Gibson.”—Chicago Tribune
“Gibson’s first novel to take place in the present takes you on a reckless journey of espionage and lies and doesn’t promise a safe return...wonderfully chilling...a dangerously hip book.”—USA Today
“[Gibson], who invented the future with Neuromancer, shows he’s just as skilled at seeing the present.”—Entertainment Weekly
“A serious thriller set in the dystopian present...glossy [and] well-paced.”—Time
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Five hours' New York jet lag and Cayce Pollard wakes in Camden Town to the dire and ever-circling wolves of disrupted circadian rhythm.
It is that flat and spectral non-hour, awash in limbic tides, brainstem stirring fitfully, flashing inappropriate reptilian demands for sex, food, sedation, all of the above, and none really an option now.
Not even food, as Damien's new kitchen is as devoid of edible content as its designers' display windows in Camden High Street. Very handsome, the upper cabinets faced in canary-yellow laminate, the lower with lacquered, unstained apple-ply. Very clean and almost entirely empty, save for a carton containing two dry pucks of Weetabix and some loose packets of herbal tea. Nothing at all in the German fridge, so new that its interior smells only of cold and long-chain monomers.
She knows, now, absolutely, hearing the white noise that is London, that Damien's theory of jet lag is correct: that her mortal soul is leagues behind her, being reeled in on some ghostly umbilical down the vanished wake of the plane that brought her here, hundreds of thousands of feet above the Atlantic. Souls can't move that quickly, and are left behind, and must be awaited, upon arrival, like lost luggage.
She wonders if this gets gradually worse with age: the nameless hour deeper, more null, its affect at once stranger and less interesting?
Numb here in the semi-dark, in Damien's bedroom, beneath a silvery thing the color of oven mitts, probably never intended by its makers to actually be slept under. She'd been too tired to find a blanket. The sheets between her skin and the weight of this industrial coverlet are silky, some luxurious thread count, and they smell faintly of, she guesses, Damien. Not badly, though. Actually it's not unpleasant; any physical linkage to a fellow mammal seems a plus at this point.
Damien is a friend.
Their boy-girl Lego doesn't click, he would say.
Damien is thirty, Cayce two years older, but there is some carefully insulated module of immaturity in him, some shy and stubborn thing that frightened the money people. Both have been very good at what they've done, neither seeming to have the least idea of why.
Google Damien and you will find a director of music videos and commercials. Google Cayce and you will find "coolhunter," and if you look closely you may see it suggested that she is a "sensitive" of some kind, a dowser in the world of global marketing.
Though the truth, Damien would say, is closer to allergy, a morbid and sometimes violent reactivity to the semiotics of the marketplace.
Damien's in Russia now, avoiding renovation and claiming to be shooting a documentary. Whatever faintly lived-in feel the place now has, Cayce knows, is the work of a production assistant.
She rolls over, abandoning this pointless parody of sleep. Gropes for her clothes. A small boy's black Fruit Of The Loom T-shirt, thoroughly shrunken, a thin gray V-necked pullover purchased by the half-dozen from a supplier to New England prep schools, and a new and oversized pair of black 501's, every trademark carefully removed. Even the buttons on these have been ground flat, featureless, by a puzzled Korean locksmith, in the Village, a week ago.
The switch on Damien's Italian floor lamp feels alien: a different click, designed to hold back a different voltage, foreign British electricity.
Standing now, stepping into her jeans, she straightens, shivering.
Mirror-world. The plugs on appliances are huge, triple-pronged, for a species of current that only powers electric chairs, in America. Cars are reversed, left to right, inside; telephone handsets have a different weight, a different balance; the covers of paperbacks look like Australian money.
Pupils contracted painfully against sun-bright halogen, she squints into an actual mirror, canted against a gray wall, awaiting hanging, wherein she sees a black-legged, disjointed puppet, sleep-hair poking up like a toilet brush. She grimaces at it, thinking for some reason of a boyfriend who'd insisted on comparing her to Helmut Newton's nude portrait of Jane Birkin.
In the kitchen she runs tap water through a German filter, into an Italian electric kettle. Fiddles with switches, one on the kettle, one on the plug, one on the socket. Blankly surveys the canary expanse of laminated cabinetry while it boils. Bag of some imported Californian tea substitute in a large white mug. Pouring boiling water.
In the flat's main room, she finds that Damien's faithful Cube is on, but sleeping, the night-light glow of its static switches pulsing gently. Damien's ambivalence toward design showing here: He won't allow decorators through the door unless they basically agree to not do that which they do, yet he holds on to this Mac for the way you can turn it upside down and remove its innards with a magic little aluminum handle. Like the sex of one of the robot girls in his video, now that she thinks of it.
She seats herself in his high-backed workstation chair and clicks the transparent mouse. Stutter of infrared on the pale wood of the long trestle table. The browser comes up. She types Fetish:Footage:Forum, which Damien, determined to avoid contamination, will never bookmark.
The front page opens, familiar as a friend's living room. A frame-grab from #48 serves as backdrop, dim and almost monochrome, no characters in view. This is one of the sequences that generate comparisons with Tarkovsky. She only knows Tarkovsky from stills, really, though she did once fall asleep during a screening of The Stalker, going under on an endless pan, the camera aimed straight down, in close-up, at a puddle on a ruined mosaic floor. But she is not one of those who think that much will be gained by analysis of the maker's imagined influences. The cult of the footage is rife with subcults, claiming every possible influence. Truffaut, Peckinpah . . . The Peckinpah people, among the least likely, are still waiting for the guns to be drawn.
She enters the forum itself now, automatically scanning titles of the posts and names of posters in the newer threads, looking for friends, enemies, news. One thing is clear, though; no new footage has surfaced. Nothing since that beach pan, and she does not subscribe to the theory that it is Cannes in winter. French footageheads have been unable to match it, in spite of countless hours recording pans across approximately similar scenery.
She also sees that her friend Parkaboy is back in Chicago, home from an Amtrak vacation, California, but when she opens his post she sees that he's only saying hello, literally.
She clicks Respond, declares herself CayceP.
Hi Parkaboy. nt
When she returns to the forum page, her post is there.
It is a way now, approximately, of being at home. The forum has become one of the most consistent places in her life, like a familiar café that exists somehow outside of geography and beyond time zones.
There are perhaps twenty regular posters on F:F:F, and some much larger and uncounted number of lurkers. And right now there are three people in Chat, but there's no way of knowing exactly who until you are in there, and the chat room she finds not so comforting. It's strange even with friends, like sitting in a pitch-dark cellar conversing with people at a distance of about fifteen feet. The hectic speed, and the brevity of the lines in the thread, plus the feeling that everyone is talking at once, at counter-purposes, deter her.
The Cube sighs softly and makes subliminal sounds with its drive, like a vintage sports car downshifting on a distant freeway. She tries a sip of tea substitute, but it's still too hot. A gray and indeterminate light is starting to suffuse the room in which she sits, revealing such Damieniana as has survived the recent remake.
Partially disassembled robots are propped against one wall, two of them, torsos and heads, like elfin, decidedly female crash-test dummies. These are effects units from one of Damien's videos, and she wonders, given her mood, why she finds them so comforting. Probably because they are genuinely beautiful, she decides. Optimistic expressions of the feminine. No sci-fi kitsch for Damien. Dreamlike things in the dawn half-light, their small breasts gleaming, white plastic shining faint as old marble. Personally fetishistic, though; she knows he'd had them molded from a body cast of his last girlfriend, minus two.
Hotmail downloads four messages, none of which she feels like opening. Her mother, three spam. The penis enlarger is still after her, twice, and Increase Your Breast Size Dramatically.
Deletes spam. Sips the tea substitute. Watches the gray light becoming more like day.
Eventually she goes into Damien's newly renovated bathroom. Feels she could shower down in it prior to visiting a sterile NASA probe, or step out of some Chernobyl scenario to have her lead suit removed by rubber-gowned Soviet technicians, who'd then scrub her with long-handled brushes. The fixtures in the shower can be adjusted with elbows, preserving the sterility of scrubbed hands.
She pulls off her sweater and T-shirt and, using hands, not elbows, starts the shower and adjusts the temperature.
FOUR hours later she's on a reformer in a Pilates studio in an upscale alley called Neal's Yard, the car and driver from Blue Ant waiting out on whatever street it is. The reformer is a very long, very low, vaguely ominous and Weimar-looking piece of spring-loaded furniture. On which she now reclines, doing v-position against the foot rail at the end. The padded platform she rests on wheels back and forth along tracks of angle-iron within the frame, springs twanging softly. Ten of these, ten toes, ten from the heels. . . In New York she does this at a fitness center frequented by dance professionals, but here in Neal's Yard, this morning, she seems to be the sole client. The place is only recently opened, apparently, and perhaps this sort of thing is not yet so popular here. There is that mirror-world ingestion of archaic substances, she thinks: People smoke, and drink as though it were good for you, and seem to still be in some sort of honeymoon phase with cocaine. Heroin, she's read, is cheaper here than it's ever been, the market still glutted by the initial dumping of Afghani opium supplies.
Done with her toes, she changes to heels, craning her neck to be certain her feet are correctly aligned. She likes Pilates because it isn't, in the way she thinks of yoga, meditative. You have to keep your eyes open, here, and pay attention.
That concentration counters the anxiety she feels now, the pre-job jitters she hasn't experienced in a while.
She's here on Blue Ant's ticket. Relatively tiny in terms of permanent staff, globally distributed, more post-geographic than multinational, the agency has from the beginning billed itself as a high-speed, low-drag life-form in an advertising ecology of lumbering herbivores. Or perhaps as some non-carbon-based life-form, entirely sprung from the smooth and ironic brow of its founder, Hubertus Bigend, a nominal Belgian who looks like Tom Cruise on a diet of virgins' blood and truffled chocolates.
The only thing Cayce enjoys about Bigend is that he seems to have no sense at all that his name might seem ridiculous to anyone, ever. Otherwise, she would find him even more unbearable than she already does.
It's entirely personal, though at one remove.
Still doing heels, she checks her watch, a Korean clone of an old-school Casio G-Shock, its plastic case sanded free of logos with a scrap of Japanese micro-abrasive. She is due in Blue Ant's Soho offices in fifty minutes.
She drapes a pair of limp green foam pads over the foot rail, carefully positions her feet, lifts them on invisible stiletto heels, and begins her ten prehensile.
—Reprinted from Pattern Recognition by William Gibson by permission of G. P. Putnam’s Sons, a member of Penguin Putnam Inc. Copyright © 2003, William Gibson. All rights reserved. This excerpt, or any parts thereof, may not be reproduced in any form without permission.
Product details
- Publisher : Berkley; Reprint edition (February 1, 2005)
- Language : English
- Mass Market Paperback : 400 pages
- ISBN-10 : 0425198685
- ISBN-13 : 978-0425198681
- Item Weight : 6.8 ounces
- Dimensions : 4.19 x 1 x 6.81 inches
- Best Sellers Rank: #763,959 in Books (See Top 100 in Books)
- #3,296 in Hard Science Fiction (Books)
- #8,107 in Contemporary Literature & Fiction
- #36,860 in Literary Fiction (Books)
- Customer Reviews:
About the author

William Gibson is the award-winning author of Neuromancer, Mona Lisa Overdrive, The Difference Engine, with Bruce Sterling, Virtual Light, Idoru, All Tomorrow's Parties and Pattern Recognition. William Gibson lives in Vancouver, Canada. His latest novel, published by Penguin, is Spook Country (2007).
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book very engaging, with artful, quirky, and thoughtful writing style. They also find the characters captivating. Opinions differ on the plot, with some finding it interesting and far-fetched, while others say it's contrived and nearly a farce.
AI-generated from the text of customer reviews
Customers find the book very engaging, nice to read, and well worth the journey. They also say the character is surprising, moving, and promising.
"...So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book..." Read more
"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more
"...device crafted by a company whose name begins with A. The book was so compelling, so cunningly crafted that as I look back through the ephemeral..." Read more
"...It makes for a fun story thread, like how she constantly recognizes brands and where a fake comes from.*..." Read more
Customers find the writing style of the book artful, amazing, and remarkable. They also appreciate the attention to details and find the book quirky and quirky.
"...That said, I found "Pattern Recognition" to be a remarkable, moving novel that was a joy to read...." Read more
"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more
"...company whose name begins with A. The book was so compelling, so cunningly crafted that as I look back through the ephemeral electronic pages,..." Read more
"...The writing is alternatively brilliant, inspiring, plodding and deep. You get there in the end, but wish for more." Read more
Customers find the book thoughtful, imaginative, and spectacular. They also appreciate the nuanced fashion and social details, and the themes and scenes still resonate. Readers describe the book as captivating, subtle, engaging, humorous, wry, and thought-provoking.
"...that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book to read...." Read more
"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more
"...A captivating, subtle, engaging, humorous, wry, and ultimately affirming work.This isn't science fiction, this is literature." Read more
"I found this book quite thought-provoking, enough to re-read a couple of times...." Read more
Customers find the characters captivating and interesting.
"...The characters are so well drawn they remind me of Dickens...." Read more
"...Character development is at his greatest point, and the story line is both subtle and engaging...." Read more
"...Characters are deliciously drawn. The mystery unravels at a pace that is pitch perfect...." Read more
"...well-written, '15 minutes into the future' tale with poignantly human characters. I think this one is well worth your time and money." Read more
Customers are mixed about the plot. Some find the plot interesting, twisty, and quirky. They also say the mystery unravels at a pace that is pitch perfect. However, some readers feel the ending feels contrived and the narrative lacks a constructive narrative. They say the book is nearly farce and the result is barely engaging.
"...So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book..." Read more
"...The film contains images that are beautiful but lacking a constructive narrative...." Read more
"...Character development is at his greatest point, and the story line is both subtle and engaging...." Read more
"...things (Neuromancer, Burning Chrome), but this is probably the most tedious book I've finished this year. Essentially it's about... well, fashion...." Read more
Customers are mixed about the beginning of the book. Some mention the pacing was perfect, while others say it had a slow start.
"Starts quite promising and develops slowly yet keeping the reader on their toes. Once the mystery unfolded I felt a taste of disappointment...." Read more
"...The plot? Pretty much as has been described by other reviewers. Agonizingly slow...." Read more
"...The plot is well paced, not exactly a page turner but engaging and never slow. The characters are interesting and realistic...." Read more
"...It had a slow start, and it took me a few chapters to get into it, but then I just kept going.However, the ending did seem a bit weird...." Read more
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As his protagonist, Gibson creates Cayce Pollard, something of a marketing prodigy whose claim to fame is that she can unerringly determine whether or not a brand logo will be successful on first sight. It is therefore intensely ironic that she has a phobia of all commercial branding that manifests itself through something that is akin to a cross between a panic attack and a migraine. Her revulsion to consumer culture is so intense, she goes so far as to remove labels from everything she owns, and dresses in the most stripped down manner possible.
Wrapped inside this duality is the additional one that Cayce, despite her odd phobias, who seems to be an inherently trusting and positive person, is grappling with the death, or more accurately the disappearance of her father in the events surrounding 9/11. Thus her vision of the future is touched by the background, but pervasive, fear that seems to have become part and parcel to our new century.
Cayce's escape from these twin phantoms is an oddly alluring film that is being released piece by piece on the internet (those familiar with Mark Danielewski's "House of Leaves" may see an echo here). The "footage", as it is known, enjoys a grass roots fascination globally that borders on cultish, except that the reaction is overwhelmingly positive, and disconnected from pop culture. The footage is apparently being released out of sequence, and seems to take place out of time and in some undefined location. As chatroom battles rage over whether it is a work in progress or a completed film, there seems to be no argument that the footage is a thing of shocking, pure beauty, totally untainted by popular culture.
However, it is when Cayce is asked by her enigmatic and enormously influential colleague to track the footage to the source that things get weird. It would be impossible to recount the plot here without spoiling it, but the dualities mentioned above, art and pop-culture, past and future, act, react and interact in fascinating ways. Gibson argues eloquently that the future is informed by the past, but not determined by it. Moreover, he seems to be arguing that there is no such thing as consumer-culture or art, but rather that they are all part of one increasingly global CULTURE. This blurring of the lines is neither good nor bad, but instead a consequence of the Information Age. As such, the definitions and boundaries of art are shifting.
I could go on, but I suspect that this is the type of novel that allows (and encourages) a multitude of conclusions. So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book to read. While 9/11 plays a relatively small role in terms of lines of text, the horror of that day saturates Cayce, and the themes of the book. At it's conclusion, however, "Pattern Recognition" points the way to a release of those emotions, or more accurately of a way to place them within a personal historical context. Thus, this remarkable novel points to a chance for hope in our troubled brave new world.
Jake Mohlman
Cayce hangs out at an internet footage fetish forum. The footage refers to digitized fragments of a film, anonymously posted to sites on the internet. The fragments have inspired a devoted cult following that threatens to spill over into mainstream culture. An attachment to an email from a forum friend is footage fragment #135. Cayce reflects. "Light and shadow. Lovers' cheekbones in the prelude to embrace. ... Above them, somewhere something flares, white, casting a claw of Caligarian shadow, and then the screen is black" ... "And here ... watching their lips meet, she knows that she knows nothing, but wants nothing more than to see the film of which this must be a part." The yang, the fire, that complements Cayce, the mystery that drives her, is not a person, it is the footage. The reference to the classic horror film, "The Cabinet of Dr. Caligari," is significant. Gibson's book expresses similar contrasts of light and shadow, of psychic states and the external world.
The power of a logo or a slogan is not found in the literal surface appearance or message. The image provokes deeper feelings, the cover message conceals a subliminal meaning. The familiar athletic shoe icon suggests agility, speed, power, sex, and membership in an exclusive club. Likewise, there is a meaning beneath the surface of the footage that is felt but not seen. The digital images in the fragments are a cover for a deeper message that is hidden in the bits defining the pixels. It is as if each frame is a watercolor picture where the first nearly transparent color wash spells out a word. Additional layers of color form the image and obscure the word.
Gibson's book is the story of Cayce's effort to understand the hidden message in the fragments and to find their source. I was torn between reading quickly to the end versus reading slowly to savor Gibson's fresh insights, descriptions, and ironic commentary on consumer culture. Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read slowly.
Top reviews from other countries
the characters are so much like you and me engaged in social media, that you can't help but relate to the plot and the nexus formed to achieve the required goal.
The re-read allowed me to settle some nuances of plot & story and I am grateful for that. After reading Gibson's latest, The Peripheral, I was hungry for more, and this hit the spot.
