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Pattern Recognition (Blue Ant) Mass Market Paperback – February 1, 2005

4.4 4.4 out of 5 stars 2,752 ratings

Pattern Recognition is William Gibson’s best book since he rewrote all the rules in Neuromancer.”—Neil Gaiman, author of American Gods

“One of the first authentic and vital novels of the 21st century.”—The Washington Post Book World

The accolades and acclaim are endless for William Gibson's coast-to-coast bestseller. Set in the post-9/11 present, Pattern Recognition is the story of one woman's never-ending search for the now...

Cayce Pollard is a new kind of prophet—a world-renowned “coolhunter” who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she’s offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded to the internet—footage that is generating massive underground buzz worldwide.
 
Still haunted by the memory of her missing father—a Cold War security guru who disappeared in downtown Manhattan on the morning of September 11, 2001—Cayce is soon traveling through parallel universes of marketing, globalization, and terror, heading always for the still point where the three converge. From London to Tokyo to Moscow, she follows the implications of a secret as disturbing—and compelling—as the twenty-first century promises to be...

Get to know this book

Editorial Reviews

Review

“A masterful performance.”—Chicago Tribune

“Gibson nails the texture of internet culture: how it feels to be close to someone you know only as a voice in a chat room, or to fret about someone spying on your browser’s list of sites visited.”—
The New York Times

“Completely contemporary...his best book.”—San Francisco Chronicle Book Review

“[An] eerie vision of our time.”—The New Yorker
 
Pattern Recognition races along like an expert thriller, but it rides on a strong current of melancholy, of elegy for the broken and the vanished...Gibson knows he’s building on ground zero.”—GQ

“So good it defies all the usual superlatives.”—The Seattle Times
 
“It turns out that William Gibson knows as much about the present as he does about the future...a masterful performance from a major novelist who seems to be just now hitting his peak. Welcome to the present, Mr. Gibson.”—
Chicago Tribune

“Gibson’s first novel to take place in the present takes you on a reckless journey of espionage and lies and doesn’t promise a safe return...wonderfully chilling...a dangerously hip book.”—USA Today
 
“[Gibson], who invented the future with
Neuromancer, shows he’s just as skilled at seeing the present.”—Entertainment Weekly
 
“A serious thriller set in the dystopian present...glossy [and] well-paced.”—
Time


About the Author

William Gibson’s first novel, Neuromancer, won the Hugo Award, the Philip K. Dick Memorial Award, and the Nebula Award in 1984. He is the New York Times bestselling author of Count ZeroMona Lisa Overdrive, Burning ChromeVirtual LightIdoruAll Tomorrow’s Parties, Pattern RecognitionSpook CountryZero History, Distrust That Particular Flavor, and The Peripheral. He lives in Vancouver, British Columbia, with his wife.

Product details

  • Publisher ‏ : ‎ Berkley; Reprint edition (February 1, 2005)
  • Language ‏ : ‎ English
  • Mass Market Paperback ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 0425198685
  • ISBN-13 ‏ : ‎ 978-0425198681
  • Item Weight ‏ : ‎ 6.8 ounces
  • Dimensions ‏ : ‎ 4.19 x 1 x 6.81 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 2,752 ratings

About the author

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William Gibson
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William Gibson is the award-winning author of Neuromancer, Mona Lisa Overdrive, The Difference Engine, with Bruce Sterling, Virtual Light, Idoru, All Tomorrow's Parties and Pattern Recognition. William Gibson lives in Vancouver, Canada. His latest novel, published by Penguin, is Spook Country (2007).

Customer reviews

4.4 out of 5 stars
4.4 out of 5
2,752 global ratings

Customers say

Customers find the book very engaging, with artful, quirky, and thoughtful writing style. They also find the characters captivating. Opinions differ on the plot, with some finding it interesting and far-fetched, while others say it's contrived and nearly a farce.

AI-generated from the text of customer reviews

54 customers mention "Readability"54 positive0 negative

Customers find the book very engaging, nice to read, and well worth the journey. They also say the character is surprising, moving, and promising.

"...So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book..." Read more

"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more

"...device crafted by a company whose name begins with A. The book was so compelling, so cunningly crafted that as I look back through the ephemeral..." Read more

"...It makes for a fun story thread, like how she constantly recognizes brands and where a fake comes from.*..." Read more

45 customers mention "Writing style"39 positive6 negative

Customers find the writing style of the book artful, amazing, and remarkable. They also appreciate the attention to details and find the book quirky and quirky.

"...That said, I found "Pattern Recognition" to be a remarkable, moving novel that was a joy to read...." Read more

"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more

"...company whose name begins with A. The book was so compelling, so cunningly crafted that as I look back through the ephemeral electronic pages,..." Read more

"...The writing is alternatively brilliant, inspiring, plodding and deep. You get there in the end, but wish for more." Read more

29 customers mention "Pop culture"26 positive3 negative

Customers find the book thoughtful, imaginative, and spectacular. They also appreciate the nuanced fashion and social details, and the themes and scenes still resonate. Readers describe the book as captivating, subtle, engaging, humorous, wry, and thought-provoking.

"...that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book to read...." Read more

"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more

"...A captivating, subtle, engaging, humorous, wry, and ultimately affirming work.This isn't science fiction, this is literature." Read more

"I found this book quite thought-provoking, enough to re-read a couple of times...." Read more

28 customers mention "Characters"24 positive4 negative

Customers find the characters captivating and interesting.

"...The characters are so well drawn they remind me of Dickens...." Read more

"...Character development is at his greatest point, and the story line is both subtle and engaging...." Read more

"...Characters are deliciously drawn. The mystery unravels at a pace that is pitch perfect...." Read more

"...well-written, '15 minutes into the future' tale with poignantly human characters. I think this one is well worth your time and money." Read more

45 customers mention "Plot"22 positive23 negative

Customers are mixed about the plot. Some find the plot interesting, twisty, and quirky. They also say the mystery unravels at a pace that is pitch perfect. However, some readers feel the ending feels contrived and the narrative lacks a constructive narrative. They say the book is nearly farce and the result is barely engaging.

"...So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book..." Read more

"...The film contains images that are beautiful but lacking a constructive narrative...." Read more

"...Character development is at his greatest point, and the story line is both subtle and engaging...." Read more

"...things (Neuromancer, Burning Chrome), but this is probably the most tedious book I've finished this year. Essentially it's about... well, fashion...." Read more

10 customers mention "Beginning"5 positive5 negative

Customers are mixed about the beginning of the book. Some mention the pacing was perfect, while others say it had a slow start.

"Starts quite promising and develops slowly yet keeping the reader on their toes. Once the mystery unfolded I felt a taste of disappointment...." Read more

"...The plot? Pretty much as has been described by other reviewers. Agonizingly slow...." Read more

"...The plot is well paced, not exactly a page turner but engaging and never slow. The characters are interesting and realistic...." Read more

"...It had a slow start, and it took me a few chapters to get into it, but then I just kept going.However, the ending did seem a bit weird...." Read more

Top reviews from the United States

Reviewed in the United States on May 12, 2003
I feel I should start of by stating that this is my first William Gibson novel, so if you're looking for an evaluation of "Pattern Recognition" within the context of his other books, there's no point in reading further. That said, I found "Pattern Recognition" to be a remarkable, moving novel that was a joy to read. Specifically, it is a fascinating look at the paranoia and hope of the post 9/11 world. Gibson deftly considers the difference between crass consumer culture and genuine art, and then swirls them together via our information saturated culture.

As his protagonist, Gibson creates Cayce Pollard, something of a marketing prodigy whose claim to fame is that she can unerringly determine whether or not a brand logo will be successful on first sight. It is therefore intensely ironic that she has a phobia of all commercial branding that manifests itself through something that is akin to a cross between a panic attack and a migraine. Her revulsion to consumer culture is so intense, she goes so far as to remove labels from everything she owns, and dresses in the most stripped down manner possible.

Wrapped inside this duality is the additional one that Cayce, despite her odd phobias, who seems to be an inherently trusting and positive person, is grappling with the death, or more accurately the disappearance of her father in the events surrounding 9/11. Thus her vision of the future is touched by the background, but pervasive, fear that seems to have become part and parcel to our new century.

Cayce's escape from these twin phantoms is an oddly alluring film that is being released piece by piece on the internet (those familiar with Mark Danielewski's "House of Leaves" may see an echo here). The "footage", as it is known, enjoys a grass roots fascination globally that borders on cultish, except that the reaction is overwhelmingly positive, and disconnected from pop culture. The footage is apparently being released out of sequence, and seems to take place out of time and in some undefined location. As chatroom battles rage over whether it is a work in progress or a completed film, there seems to be no argument that the footage is a thing of shocking, pure beauty, totally untainted by popular culture.

However, it is when Cayce is asked by her enigmatic and enormously influential colleague to track the footage to the source that things get weird. It would be impossible to recount the plot here without spoiling it, but the dualities mentioned above, art and pop-culture, past and future, act, react and interact in fascinating ways. Gibson argues eloquently that the future is informed by the past, but not determined by it. Moreover, he seems to be arguing that there is no such thing as consumer-culture or art, but rather that they are all part of one increasingly global CULTURE. This blurring of the lines is neither good nor bad, but instead a consequence of the Information Age. As such, the definitions and boundaries of art are shifting.

I could go on, but I suspect that this is the type of novel that allows (and encourages) a multitude of conclusions. So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book to read. While 9/11 plays a relatively small role in terms of lines of text, the horror of that day saturates Cayce, and the themes of the book. At it's conclusion, however, "Pattern Recognition" points the way to a release of those emotions, or more accurately of a way to place them within a personal historical context. Thus, this remarkable novel points to a chance for hope in our troubled brave new world.

Jake Mohlman
219 people found this helpful
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Reviewed in the United States on April 16, 2024
If you're used to Gibson as sci-fi futurist, it may take a bit of mental downshifting to put yourself in the right headspace for a book that (but for a few names changes) totally could've happened in the relatively near past, wherein cutting edge tech are off the shelf nowadays. If you're used to badass heroines like Molly Millions, prepare for a similar adjustment; Cayce Pollard is resourceful but far more relatable and vulnerable than the fighters and deck jockeys from The Sprawl. Once you get used to the idea that events are playing out in the ordinary world with plausibly real (if undeniably eccentric) people, settle in for a fun ride.
Reviewed in the United States on July 9, 2006
Asian culture plays such a large role in William Gibson's, "Pattern Recognition," (and other novels) that I started to think about the yin and the yang of the book. What complementary, opposing forces underlie the story? The insightful, brooding heroine, Cayce Pollard, stands for yin. Her namesake is Edgar Cayce, the famous mystic, seer, and psychic diagnostician. Like Edgar Cayce, she is psychic, a "dowser in the world of global marketing," reacts "to the semiotics of the marketplace," and senses instinctively whether a corporate logo or icon will work, will sell such products as, for example, athletic shoes. She can move from the common images of everyday life to their emotional analogs in the unconscious. A worn-out logo can make her sick, but perhaps also bemused - one sports logo appears to be a syncopated sperm cell.

Cayce hangs out at an internet footage fetish forum. The footage refers to digitized fragments of a film, anonymously posted to sites on the internet. The fragments have inspired a devoted cult following that threatens to spill over into mainstream culture. An attachment to an email from a forum friend is footage fragment #135. Cayce reflects. "Light and shadow. Lovers' cheekbones in the prelude to embrace. ... Above them, somewhere something flares, white, casting a claw of Caligarian shadow, and then the screen is black" ... "And here ... watching their lips meet, she knows that she knows nothing, but wants nothing more than to see the film of which this must be a part." The yang, the fire, that complements Cayce, the mystery that drives her, is not a person, it is the footage. The reference to the classic horror film, "The Cabinet of Dr. Caligari," is significant. Gibson's book expresses similar contrasts of light and shadow, of psychic states and the external world.

The power of a logo or a slogan is not found in the literal surface appearance or message. The image provokes deeper feelings, the cover message conceals a subliminal meaning. The familiar athletic shoe icon suggests agility, speed, power, sex, and membership in an exclusive club. Likewise, there is a meaning beneath the surface of the footage that is felt but not seen. The digital images in the fragments are a cover for a deeper message that is hidden in the bits defining the pixels. It is as if each frame is a watercolor picture where the first nearly transparent color wash spells out a word. Additional layers of color form the image and obscure the word.

Gibson's book is the story of Cayce's effort to understand the hidden message in the fragments and to find their source. I was torn between reading quickly to the end versus reading slowly to savor Gibson's fresh insights, descriptions, and ironic commentary on consumer culture. Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read slowly.
2 people found this helpful
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Top reviews from other countries

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Gavin Sheedy
5.0 out of 5 stars Most excellent. Starts out as one beast and morphs gently into something else.
Reviewed in the United Kingdom on February 4, 2024
A book that starts out as something of an outsider perspective from a lady whom events have gently dislodged from modern culture, and graduates into a story. Extremely engrossing, and engaging.
Fábio Luiz
5.0 out of 5 stars Great read.
Reviewed in Brazil on July 14, 2020
It took me a few chapters to get into the story, but when it happened I couldn’t stop reading. Blue Ant Book 2, here I come.
peter piper
5.0 out of 5 stars 満足
Reviewed in Japan on January 25, 2024
予想以上に状態が良く嬉しかったです。
Devika
5.0 out of 5 stars Like Neuromancer, Pattern Recognition creates a culture
Reviewed in India on June 19, 2017
Like Neuromancer, Pattern Recognition creates a culture. It's a reflection of a world like ours with an alternate set of systems driving advertising and human relationships. This one is Not Science Fiction but is just as mind boggling as any science fiction novel. The fact that the book doesn't rely on technology but strategies to reach the desired end is even more scary and thrilling!
the characters are so much like you and me engaged in social media, that you can't help but relate to the plot and the nexus formed to achieve the required goal.
Clay
5.0 out of 5 stars 2nd read better than the first
Reviewed in Canada on November 24, 2014
I understand C.S. Lewis said something about re-reading a book because if you liked it, why would you only read it one time? Pattern Recognition falls into that category. Gibson's wordsmithery & all around talent for creating the world with flesh and blood pulsing through each line, is, as always, completely apparent.

The re-read allowed me to settle some nuances of plot & story and I am grateful for that. After reading Gibson's latest, The Peripheral, I was hungry for more, and this hit the spot.