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Paul Rand: Modernist Design (Issues in Cultural Theory) Paperback – November 2, 2003

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About the Author

Milton Glaser is among the most celebrated graphic designers in the United States. In 2009, Mr. Glaser received the National Medal of the Arts from President Obama. He lives with his wife in New York City.

Ivan Chermayeff, Tom Geismar and Sagi Haviv are all notable design industry experts. Ivan and Tom are the founding partners of Chermayeff & Geismar, and Sagi is a partner and designer at Chermayeff & Geismar. Among the three designers, they boast gold medals from the American Institute of Graphic Arts (Chermayeff), worldwide praise for a Mobil Oil identity program (Geismar) and award-winning animations, like the notorious "Logomotion" (Haviv). Together, the three form a powerhouse of design industry expertise.
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Product Details

  • Series: Issues in Cultural Theory
  • Paperback: 392 pages
  • Publisher: "Center for Art, Design and Visual Culture, UMBC"; First Edition edition (November 2, 2003)
  • Language: English
  • ISBN-10: 1890761036
  • ISBN-13: 978-1890761035
  • Product Dimensions: 1.2 x 6 x 9.2 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,593,533 in Books (See Top 100 in Books)

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By Joseph King on November 19, 2004
Format: Paperback
This book, more than any other, will carry the reader into not only the work, but also the life of legendary designer, Paul Rand. The essays, written by some of today's leading designers and critics, give you an overview of his accomplishments and contributions to the practice of design. Whereas other books largely focus on his work, this book comes to life through tributes from friends and family which outline how great of an impact Rand truly had on our world. Finally, dialogues between Rand and others [in his own words] offer the most honest glimpse into Rand. In addition to this exhaustive account of Rand himself, the book includes beautiful photographs of his work and a timeline of his career for reference.

This book should not be overlooked by anyone serious about graphic design or anyone who is intrigued by the work of Paul Rand.
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Format: Paperback
After reviewing many books on and by Paul Rand, I believe the reader will be amazed of the facts about this genius designer that this book details.
After reading the contibuting materials from many other famous of his peers in the field of graphic design, a reader will be astonished of what this man has contributed to the world of design.
Design is what a reader does not readily see, but visually understands because of its simplicity at the hand of Paul Rand. Beginning with the children's books he was partners in producing, Mr. Rand has contributed more to the field of attractive and interesting graphic design than any other individual I have known.
Having had the honor of working with Mr. Rand, I can only say that his contribution to graphic design will always be missed.
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Format: Paperback
Sorry to not be reviewing, but asking a question. This book isn't really 34 pages, is it (as it says in the details section)?
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Format: Paperback Verified Purchase
Firstly, Derek Birdsall had no hand in the book, unfortunately. Nevertheless, the book contains an excellent range of essays on his life and work that give an insight not often achieved in such publications. A strongly recommended read.
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Format: Paperback Verified Purchase
First half of book dedicated to interviews with people who met and worked with Paul Rand, as well as interviews with Rand himself. Second half of book dedicated to his artwork. Tons of info on his methods, his art, his humor and his personal life. A must have for anyone who loves Paul Rand.
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