About the Author
Ivan Chermayeff, Tom Geismar and Sagi Haviv are all notable design industry experts. Ivan and Tom are the founding partners of Chermayeff & Geismar, and Sagi is a partner and designer at Chermayeff & Geismar. Among the three designers, they boast gold medals from the American Institute of Graphic Arts (Chermayeff), worldwide praise for a Mobil Oil identity program (Geismar) and award-winning animations, like the notorious "Logomotion" (Haviv). Together, the three form a powerhouse of design industry expertise.