"Everyone is looking for ways to be happier and more successful. Stop looking and start reading. The Payoff Principle answers those questions with wit, wisdom, power, and practicality. This is so much more than a book that is nice to have; this book is an absolute must-read.
- Marshall Goldsmith
Author of the New York Times bestseller What Got You Here Won't Get You There
"Is your life filled but unfulfilled? Then let The Payoff Principle show you how to uncover--and practice--what truly matters to you."
- Richard Leider
Bestselling author of The Power of Purpose, Repacking Your Bags, and Life Reimagined
"Dr. Alan Zimmerman consistently shows his clients that they hold the power to change their lives, strengthen important relationships, build careers, and achieve more than they ever thought possible. In The Payoff Principle, he'll give you the step-by-step tools you need to get the results you want."
- Sandra C. Williams
Director of Dealer Training and Development at S.P. Richards Company
"The world is filled with a lot of good books these days, and no one has time to read them all. But I would place The Payoff Principle in the category of great books. Its message is so powerful that you cannot afford to skip it. Dr. Zimmerman has pulled it all together in this book and gives us the true compass for success."
- Brian J. Schmall
National account director at Bemis North America
From the Inside Flap
A guidebook for finding the purpose, passion, and process that guarantee your success at work and at home.
Where do you hope to go with your life, your career, and your relationships? What will it take to get you the payoffs you really want on, and off the job? The problem with so many positive-thinking books and self-help routines is that they don't give you the whole formula for getting there. The Payoff Principle does. In these pages, Dr. Alan Zimmerman reveals the Payoff Principle-Purpose + Passion + Process = Payoff-and then teaches you how to apply the formula to achieve success at work, at home, and everywhere you go.
Drawing from thirty years of research and noteworthy advice from well-known politicians, sports personalities, and social scientists, Dr. Zimmerman shows that when you find purpose in what you do, exhibit passion for the outcome, and master the process to make it happen, you produce the payoffs you want, need, and deserve in every domain of your life.
Plenty of people have done exactly that, whether deliberately or through blind luck. But once you understand the power of the Payoff Principle, you won't have to depend on luck anymore. You'll have the formula for getting what you want, and a practical set of strategies guaranteed to deliver greater happiness and success than you've ever experienced.