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Pendulum: How Past Generations Shape Our Present and Predict Our Future Hardcover – October 2, 2012
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“Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?”
—Harvey Mackay, author of the #1 New York Times bestseller Swim With the Sharks Without Being Eaten Alive
“If you're trying to get a grip on why we do what we do, there's a way forward: It's Pendulum. Roy Williams and Michael Drew have explored the profound shifts in society from ancient times to now and created a blueprint to civilization. To understand your clients, to understand the market, to understand your own motivations – read Pendulum.”
—T. Harv Eker, author of #1 New York Times bestseller Secrets of the Millionaire Mind
“How do you predict what kind of society we're in? How do you know when's the right time to make a difference? In Pendulum, Roy H. Williams and Michael R. Drew have combed through history's ups and downs and the cultural shifts that ripple through every generation. They've written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone is thinking about how to live in the now—and in the future.”
—Tony Hsieh, CEO of Zappos and New York Times bestselling author of Delivering Happiness
“In today's business environment you need to anticipate and understand consumers as never before. You need to drive change and create step-and-repeat processes. Roy H. Williams and Michael R. Drew nail it in Pendulum. They've looked in the mirror of history, and found a reflective pattern. And while every businessperson is running the gauntlet of business, they can use the book to become more competitive, nimble and ready to drive change and grow! Every generation thinks a bit differently than the previous one – and Pendulum tells you why. Saddle up for an insightful read, and an essential tool.”
—Jeffrey Hayzlett, Former CMO Kodak, Global Business & Marketing Authority and bestselling author of The Mirror Test and Running the Gauntlet
“If you want to better understand the world we live in, then read Pendulum. Roy H. Williams and Michael Drew have uncovered the secrets to how society shifts from generation to generation—and why that matters to all of us.”
—Marci Shimoff, New York Times bestselling author of Happy for No Reason
“If you've ever wondered why people did what they did, why cultural change happened and even what led to some of mankind's greatest discoveries, then Pendulum has the answers. Roy H. Williams and Michael Drew take you through three millennia on an astounding roller-coaster ride of shifts in society to get at the heart of why we do what we do—and how we can understand not only where we are, but where we're going.”
—Greg S. Reid, co-author of Think and Grow Rich: Three Feet from Gold
“Pendulum is a profoundly powerful read. This revelatory new book provides insight to social trends that will emerge in the years to come. Pendulum impacted how I approach business and it will change how you view the world.”
—Rich Christiansen, entrepreneur and USA Today bestselling author of The Zig Zag Principle
“If you want to know where the future is headed and prepare for what is to come, then you have to read this book. Pendulum will help you better understand society and social behavior like it has never before been explained. This book is a true gem and a must-read.”
—Randy Garn, CRO of Prosper Inc., and co-author of the New York Times bestseller Prosper: Create the Life You Really Want
"Pendulum may be the most important book you read all year. This is not a book about business but one about how culture has changed, which will dramatically alter the way you must do business. It will open your eyes to exactly what is happening in the world today and how your business must respond. "
—Eric Rhoads, Publisher, Radio Ink
“We've all heard how history repeats. Now we know why. We humans swing from selfish to social every generation or so, and civilization swings with us. In their surprising, insightful and witty new book, Pendulum, Roy H. Williams and Michael Drew explain us to us. They explore the real reasons behind some of civilization's greatest advances—and retreats. They show us why we repeat ourselves—but they also give us the tools that might prevent future catastrophes.”
—Robert J. Hughes, former Wall Street Journal reporter and author of Late and Soon
"Times change, but some things remain consistent: People either think of themselves or of others. The question is, how do you know when (and what does it mean) Roy H. Williams and Michael R. Drew have figured that out in Pendulum, their razor-sharp look at cultural shifts over the last 3,000 years (and the next ones too). Whether you try to come up with a new dish at KFC, a special pie at Pizza Hut or a menu change at Taco Bell, you need to know your customer. Pendulum gives you that knowledge.
— Jonathan Blum, SVP and Chief Public Affairs and Global Nutrition Officer of YUM brands
About the Author
Nicknamed “the Wizard of Ads” by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-frombehind
victories in the worlds of business, politics, and finance. A lifelong student of humanity, Roy has spent a quartercentury asking, “What makes people do the things they do?” With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. Roy’s books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends. His previous books, The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world’s most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.
Since the age of nineteen, Michael R. Drew has become a leading book marketer in the publishing industry, propelling nearly 75 books onto national
bestseller lists, including The Wall Street Journal, USA Today and The New York Times, and garnering over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increasing sales in a natural manner, and maximizing the depth and longevityof that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey. Michael lives in Austin, Texas.
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Top Customer Reviews
In this book, Williams and Drew claim they can predict the future by realizing that cultures change in 80 year cycles from individualism to collectivism and back.
Although I have built over 50 clocks and studied pendulum mathematics in engineering classes, I struggled with visualizing their pendulum concept. I think it is much easier to visualize their 80-year cycle concept using a sinusoidal wave diagram (see my attached diagram). As another reviewer has already noted, a picture is sometimes worth a thousand words. Of course if the authors used my sinusoidal chart, there would be need to read such a long book :)
I have no issue with using music to illustrate cultural shifts. The authors seemed to cherry pick songs that fit their theory. Why not take the Top 10 songs each year and classify them as Me, We, or other, then graph the results by year and see if it matches their theory? You could choose the Top 10, 20, 50, or 100 songs each year. Maybe there is no statistically significant difference in song type versus stage in their cycle?
Trying to apply the author's 80-year me-to-we cycle theory to the future reminds me of an interesting experience I had a few years ago. I attended a symposium for Financial Planners in Chicago a few years ago. You could get a free box lunch, but you had to listen to a sales pitch while you ate it. One pitch person said the stock market goes up and down in cycles (gee, like a Pendulum). The stock market can be divided into about 12 industry sectors. Some sectors do better in rising markets, some better in falling markets. To get rich, all you had to do was realize what part of the cycle you were in.......then buy the appropriate stocks for that part of the cycle.
After lunch, I told one of the other attendees, "If this guy has figured out the holy grail of investing, then why is he doing sales pitches for box lunches in the basement of a Chicago hotel........versus sitting on the beach somewhere?" The other attendee chuckled, and said, "Yeah, but boy he sure could tell a good story."
I will bet the two book authors can also give very interesting presentations. The problem is there is way too much "noise" in the system to really apply their concept.
I suggest you review my attached image, then decide if it is worth it to buy the book.
I can’t say that the book made me feel better about my life because it certainly didn’t. I’m 40 years old and the future looks rather bleak for me on most levels, but my children will fare much better and that gives me relief. Now, I must give them an idea of what lies ahead for them so they can be better prepared than I was for a societal shift. I’d like to thank the author for putting this out there. It’s great information to have and hopefully it will combat what is to come.
Onto the writing and structure of the book. I think it could have been laid out better. I like a more organized feel when reading a book of this nature. If I were the authors, I would have left out the pictures and diagrams, as they do not translate well on Kindle.
A very interesting read if you want to understand where society is relative to where it is headed.
Read this book if you want to better understand the macro forces which shape and drive our society.