- Paperback: 256 pages
- Publisher: Penguin Books; First Edition edition (March 28, 2006)
- Language: English
- ISBN-10: 0141024232
- ISBN-13: 978-0141024233
- Product Dimensions: 7.2 x 0.8 x 8.8 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 12 customer reviews
- Amazon Best Sellers Rank: #557,830 in Books (See Top 100 in Books)
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Penguin by Design: A Cover Story 1935-2005 Paperback – March 28, 2006
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About the Author
Phil Baines, a senior lecturer at Central Saint Martin’s College of Art and Design, is a well-known graphic designer. Three of his own typefaces have been released for general use. His books include Type & Typography.
Top customer reviews
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Now here's the company's entire story told through covers. Pictorial. Visceral. Brilliant. More love per exhibit than a non-bibliophile can imagine.
Now that I have an income I buy hundreds of book I don't especially need in flagrant pay-back mode. Thank you, Penguin. My first love.
Admittedly most of their covers until the Fifties, though distinctive in the three-tier horizontal design, were not that creative but things slowly changed no doubt because of market pressure from other paperback publishers. I thought Penguin covers really took of in 1962 with the use of Romek Marber's simple cover grid. Pages 104-5 in the book show eighteen brilliant covers using simple graphics with black, green and red inks. The grid cover style ran into the seventies with the non-fiction Pelicans and nicely still using everybody's favorite type: Helvetica.
Author Phil Baines has done a lot of research for the book though it is basically visual with excellent short text pieces for the various title genres. A nice touch is spread of forty-eight Penguin logos from 1935 to 2005 at the back of the book and it is this kind of editorial thoughtfulness that makes the book so interesting.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Most recent customer reviews
First of all, sorry for my really bad english.
I really recomend the purchase in Amazon.Read more