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Penguin by Design: A Cover Story 1935-2005 Paperback – March 28, 2006
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Top Customer Reviews
Admittedly most of their covers until the Fifties, though distinctive in the three-tier horizontal design, were not that creative but things slowly changed no doubt because of market pressure from other paperback publishers. I thought Penguin covers really took of in 1962 with the use of Romek Marber's simple cover grid. Pages 104-5 in the book show eighteen brilliant covers using simple graphics with black, green and red inks. The grid cover style ran into the seventies with the non-fiction Pelicans and nicely still using everybody's favorite type: Helvetica.
Author Phil Baines has done a lot of research for the book though it is basically visual with excellent short text pieces for the various title genres. A nice touch is spread of forty-eight Penguin logos from 1935 to 2005 at the back of the book and it is this kind of editorial thoughtfulness that makes the book so interesting.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
It's great to look through and see covers from some books I have. There's a nice tactile quality to the design of this book that dovetails nicely with the subject at hand.
My only complaint is that the side notes in the useful chapters on the history of Penguin are in orange and are hard to read. I get why they chose orange, but that doesn't help my eyes to read it. But that's a minor point.
A neat, fun read on Penguin's own history and British design more broadly.
Now here's the company's entire story told through covers. Pictorial. Visceral. Brilliant. More love per exhibit than a non-bibliophile can imagine.
Now that I have an income I buy hundreds of book I don't especially need in flagrant pay-back mode. Thank you, Penguin. My first love.
Most Recent Customer Reviews
Beautifully designed book with well written fascinating story, and was happy to a good used copy.i sent this one along to another book design lover.Published on October 6, 2013 by Prize
I am a graphic designer, but I recommend this book to anyone who is curious when looks at books at the library and ask him/her self - who made this cover is great or is horrible or... Read morePublished on June 4, 2009 by C. J. Suarez
A light but enlightening journey through the evolution of cover designs, as impacted by world events, technology and taste. Particularly interesting for those in the industry.Published on August 1, 2008 by Gregg Schroeder