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The People Code: It's All About Your Innate Motive Paperback – September 18, 2007
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If you're familiar with the Hippocratic or medieval model for typing personalities (choleric, melancholy, phlegmatic, and sanguine), then Taylor Hartman's The Color Code will be a short refresher course for you.
This "original" personality paradigm divides us into (surprise!) four colors-- red, blue, white, and yellow--that define the characteristics of our fundamental natures. Reds are the annoying bossy types; blues are moody artists; whites are unmotivated layabouts; and yellows are--you guessed it--party animals. Well, maybe it's not that extreme, but according to Hartman, who reads the text himself, each person has one true color that explains the motivations behind his or her behavior. For example, if you are a red, you are probably a natural-born leader and have a high need for control. While this characteristic may do marvelous things for your career, it could have a devastating effect on interpersonal relationships.
In a simple, easy-to-follow, chime-filled format, Hartman suggests ways to capitalize on each color's positive attributes and offers advice on how to downplay its weaknesses. Did we mention the package also includes a personality test? (Running time: two hours; two cassettes) --This text refers to the Hardcover edition.
From Library Journal
It's become commonplace: a book is self-published, sells a bundle (in this case, 250,000 copies), and then gets snapped up by a big publisher. Hartman helps us sort out personality types by motivation rather than behavior.
Copyright 1997 Reed Business Information, Inc. --This text refers to the Hardcover edition.
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Here are the different personalities motivation: Red's core motivation is power. Blue's core motivation is the desire for intimacy. White's core desire is peace or the absence of conflict. Yellow's just want to have fun.
Here is a quick compare and contrast over one trait: Reds are dedicated to causes. Blues are dedicated to people. Once you have made a friend of a Blue, they are loyal for life. Both Blues and Reds resent Whites and Yellows lack of commitment.
Each of these personality types have a natural set of tendencies because of the core motivation.
Loyal forever once friendship is established.
Feels intense on many issues.
Blues never wake up happy or sad, they have to think about it first.
Blues cannot accept an emotion without taking full responsibility for it first.
Blues always seek purpose in life.
Rigid with principles and unwilling to negotiate.
Requires a purpose in order to play.
A natural "people person"
Have an innate ability to be happy.
Yellows find it easy to relate to people of all ages.
Appreciate what they have vs. what they lack.
Love to entertain and be entertained.
The essential ingredient in every Yellow's life - an escape, an out, a chance to run away.
Lack of commitment.
Few intimate friends. A very large number of associates.
Reds speak their minds directly and honestly, regardless of their popularity.
Driving need is to convert the world to their beliefs.
If Reds feel that you have something worthwhile to offer, they will gladly give their efforts to assist you. Reds are relentless in their commitment to causes they believe in. When converted to a concept reds know no equal. Reds throw themselves into causes. They are difficult to convince, but equally difficult to restrain once committed.
RED'S THEME: "I've got things to do, places to go, and people to see."
Are not natural conversationalists - ARE natural lecturers.
Enjoy verbal argumentation.
No tolerance for stupidity or being unprepared.
Parade their values and opinions in front of others.
Take firm stands and expect others to follow.
Very strong willed and determined.
Strong empathy skills.
Whites are tolerant of other's disagreeable behavior regardless of the personal discomfort they feel.
The chameleon is their trademark and reflects their ability to adapt and blend with everyone.
Whites are very uncomfortable in making decisions that may be wrong and avoid responsibilities that require it.
Passive-Agressive. Will sabatoge other people's future plans that involve them, for past resentments that have not been verbally expressed.
If any one is still interested in finding out more after this review, check out the "What personality type are you" discussion thread, under the Favorites List, which is under Discussion Boards. TO GET THERE FROM HERE: Click on the Friends & Favorites button at the top of the screen. Then click on the discussion boards link in the middle of the vertical column on the left hand side of the screen (under Explore).
One day soon after, I took one of those personality quizzes on Facebook, "What Color is Your Personality?" Though it wasn't related to this book, my result, Blue, described me almost perfectly. The quiz was surprisingly in depth and accurate.
Intrigued, I began to research color-coded personality theory. I quickly found myself researching The People Code.
Ladies and gentlemen, this book is indeed one of the first books you need to read before you get married. If you're already married, read it. If you're just trying to figure yourself out, read it. Since purchasing and ravenously consuming it, I have successfully referred it to my parents (who in turn referred it to a large number of their friends), my therapist, and several of my friends.
An easy but engaging and compelling read, Hartman successfully boils down the vast complexities of human personality to four core motives. Though every individual possesses a unique personality, their ultimate motive always results in one of or a balance of the four, Power, Intimacy, Peace, and Fun. Though the text presents fairly little external scientific research, the findings presented seem freakishly accurate.
The People Code has helped me discover myself anew and comforted me in a very difficult time of my life. Realizing how dysfunctional my previous relationship was (she was a Red, I'm a Blue, a combination that does NOT fare well, usually), letting go, moving on, and growing up has been simplified drastically with this book as my companion. I and my family are closer and have a better understanding of one another. I know better now than ever before who I want to be with in my next and eventually last romantic relationship.
Something important to remember is that people are all different and you should not assume that you are your color EXACTLY. This is simply not so. There will always be anomalies and facets that don't adhere to your color, but the majority of you will reflect it regardless. For example, I am very much a Blue, who have great difficulty forgiving and forgetting. However, I am considered to be an extremely forgiving Blue (though I never forget the histories of relationships, good or bad).
TL;DR Awesome book, very easy to read, very concise and manageable, will absolutely change your life if you approach it with an open mind!