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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.

People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:

What is the key value proposition of building a community?
What kind of community do we need and how do we build and integrate it into our organization?
How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
How do we develop authentic, productive relationships with community members both online and in person?
How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?
What are the strategic and tactical pitfalls and roadblocks we need to avoid?
How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?

People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.

Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Review

'If you don't like herding cats but need to build a community, you need to read People Powered' - Jamie Hyneman, Co-Host and Co-Creator of Mythbusters

'Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations.' - Jim Whitehurst, president and CEO, Red Hat and author of 'The Open Organization'

'People Powered equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended.' - Paul Salnikow, CEO, The Executive Centre

'If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.' - Nat Friedman, CEO, GitHub

'If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map.' - Jamie Smith, former deputy press secretary to President Barack Obama.

'Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executive's bookshelf.' - Maxx Bricklin, Co-Founder, BOLD Capital Partners

About the Author

Jono Bacon is a global leader in community strategy, management, and leadership. He has served as Director Of Community for some of the largest communities in the world, including Ubuntu, the major operating system platform that powers the bulk of the cloud; XPRIZE, the leader in multimillion-dollar incentive competitions; and GitHub, the largest technology production platform in the world. Bacon is a leading consultant and advisor for a wide range of companies focused on building public and internal communities across consumer products, networking, software development, professional services, entertainment, financial services, and other areas.

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HarperCollins Leadership
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November 12, 2019
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978-1400214884
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Product details

Publisher ‏ : ‎ HarperCollins Leadership; Illustrated edition (November 12, 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 1400214882
ISBN-13 ‏ : ‎ 978-1400214884
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6.3 x 1.2 x 9.35 inches

Best Sellers Rank: #1,065,960 in Books (See Top 100 in Books)
- #769 in Customer Relations (Books)
- #2,855 in Sales & Selling (Books)
- #3,550 in Communication Skills

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4.7 170 ratings

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Peter H Diamandis
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Jono Bacon
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Jono Bacon is a leading community strategist, speaker, author, and podcaster. He is the founder of Jono Bacon Consulting which provides community strategy/execution, workflow, and other services. He previously served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage. His clients include Huawei, GitLab, Microsoft, Intel, Google, Sony Mobile, Deutsche Bank, Santander, HackerOne, Mattermost, SAP, FINOS Foundation, The Executive Center, data.world, Creative Commons, and others. He is the author of the critically-acclaimed 'People Powered: How communities can supercharge your business, brand, and teams; and 'The Art of Community', a columnist for Forbes and opensource.com, founder of the Community Leadership Summit and Open Collaboration Conferences, and co-founder of Bad Voltage. He is an advisor to AlienVault, Moltin, data.world, Mycroft, Open Networking Foundation, and Open Cloud Consortium.
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Harald

Best business book I have read so far ...

Reviewed in the United States on March 2, 2023

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I've read this book twice. During the last years I have built a great Kindle-based library of business literature. But this book is my clear favorite. No fillers, no dumb stories, no "blabla". Every sentence makes sense and you can feel the passion and experience of Jono Bacon in the field of community-building. As a 15 years long Ubuntu user I witnessed his work as the community-manager at Canonical and after having read the book I got to understand some ingredients of what I liked at the Ubuntu community. This book motivated me to see things much more in the context of community-building than in the dimensions of a conventional provider/customer relationship. It will take a while until I will have realized to build a great community but my business partner and I are on a good way - primarily due to this book.

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Hedgehogs!

Invaluable Follow Up To Art of Community

Reviewed in the United States on November 13, 2019

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Bacon's first book, Art of Community is a book that I have gone back to again and again for practical guidance on how to manage the community managers on my team.

People Powered is different. It is more helpful for me as a senior manager to understand the different ways that community engagement can interact positively with the business objectives that I am responsible for, and helps me explain the *why* to my fellow executives, not just the how. It uses a story telling approach about when, how, and way community engagement will and will not be effective. It provides plenty of examples to demonstrate the concept and advice.

People Powered also goes beyond Open Source development communities, which was the focus of Art of Community, and shows how user led communities of all kinds can power a business.

If you have a background in IO Psychology, you may cringe a little because some of the psychological constructs presented are not necessarily from graduate school textbooks. However, I think it will be clear to all but the most cynical people that they are real world effects cogently explained by Bacon in a way that makes them easy to put into action at work, and obviously come from his real world experience as a consultant for many years. For example, in the section on incentives, he provides a clear example his model in online gaming communities, and you would be hard pressed to argue the validity. Additionally, since it is a concrete example that is familiar to many people, it is convincing in a real business setting.

The book is well structure and flows. There is a lot of content, but the writing is not too dense.

7 people found this helpful

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Adam Hoffert

Excellence in community building

Reviewed in the United States on November 18, 2019

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People Powered is not just a fantastic introduction to why communities are powerful for businesses, but it provides a concise and focused, yet detailed framework and approach for actually building a community. It doesn't bog you down in pointless detail: it delivers the right amount of guidance covering a broad range of areas that relate to building communities.

Aside from the approach that Jono has clearly forged from his many years working in this area, so much of the value of this book is the approach and tone which works well for communities. Like many other readers, I am nervous about putting a foot wrong and these practical, easy to follow guidelines from Jono feel like insurance against me making mistakes. As an example, one small part of the book, Bacon's '10 Culture Cores' was enormously useful and I have shared this with my colleagues as a core set of values in how we build our community.

The book is filled with lots of examples across a wide range of industries, which is unsurprising given Jono's work across many different industries. The examples are very practical, and I like how the book builds on itself as you read it so it all flows logically. I never found myself bored...quite the opposite: I was curious to get to each new section and learn more.

I have read some other books on this topic, and this is by far the best book I have ever read in this area. It doesn't just given me the guardrails for building a community, but it also incorporates many leadership approaches and skills that I find enormously useful elsewhere. Go and check it out!

One person found this helpful

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Christine Horley

If you are trying to understand, build and grow communities this is a must read book

Reviewed in the United States on November 12, 2019

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Author Jono Bacon has produced another fantastic book, this one focused on understanding, building and growing communities. People Powered is relevant to anyone trying to build communities for any industry or sector. If you are part of a non-profit, consumer, or government you can learn from what Jono details in the book around all the different models of communities (Consumers, Champions, and Collaborators). He has put together a clear road map of what you need to do to get started, why you are doing each of those activities, how to measure your performance and stay focused. There is also good advice about what to expect and how to set expectations for management too. After all, executives want to see results. They invested money in building a community and you need to be able to articulate and communicate what value and benefits they are getting and how the community impacts the bottom line. Take the time and read what Jono has spent years refining and learn from his hard won lessons as a practitioner in the field at some of the most successful community orientated companies in the technology industry.

One person found this helpful

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Aframe68

If you want to change the state of your company, this is where you do it!

Reviewed in the United States on November 14, 2019

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In this book, Jono Bacon brings his unwavering commitment and talent for making the complex topic of community management simple as he condenses the concept into practical lessons and provides a "basic" blue print that will benefit readers. Although this book is not a one size fits all, it does lay a solid foundation on how to build a powerful community and provides the tools necessary to adapt and define what fits your team best. Using his unparalleled insight to human nature, Jono has mapped out a way to simplify strategies that better our teams and businesses. Although I am not a community manager, I am part of a team where we could benefit greatly from the ideas, strategies and insight that has been provided by People Powered. If you want to strengthen the state of your business and create something more meaningful, this is the book for you.

One person found this helpful

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@Timothy_Hughes

“people powered” is for anybody that is thinking of running or is running a community

Reviewed in the United Kingdom on September 3, 2021

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Jono Bacon’s book “people powered” is for anybody that is thinking of running or is running a community.

This could be a Facebook, LinkedIn group on social media or any community using an app or face-to-face method. As long as you are bringing people together, you want them to interact, engage and grow from each other, this is a great read.

Note I didn’t say, create a community so you can sell to them, if you are doing that, you should read this book as well as you will find out you are on a highway to nowhere.

Jono takes you through, why you should build a community, the types of people you can get in a community, how you can incentive people to contribute. As well as typical measures and KPIs, both for the people managing the community from your team(s) as well as measure for the community measures. He is also very honest, based on his experience I guess, that humans can be weird and you cannot expect them to do something, because you think it’s a good idea.

Juno provides a lot of advice, case studies and provides a methodology that you can follow to allow you to execute for success.

tto

This book is remarkably empowering.

Reviewed in Germany on December 1, 2020

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For me as a computer scientist with some project management skills and experience, it illustrates how project management competences are applied in less technical projects. I'm glad to find similar patterns from "classical" or more agile project management in community building. The book also sort of unweaved the rainbow of what "strategy" really means ...and what not - and how a proper strategy should look like.

The book is written in a quite "entertaining" way making it easy to read. So you don't need to be afraid of getting one of those boring business books.

unknown users

Art of communityの続編。踏み込んだ内容とアプローチは面白い。

Reviewed in Japan on April 1, 2020

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Jono Baconはコミュニティサクセスの方法を書いたArt of Communityの著者でありますが、続編というべきなのか、実はオーディオブックで先行して読んでいたのですが、実際にハードをとって改めてJonoのウィットに富む、面白さを掴めます。
今回びっくりしたのは「一歩踏み込んでいること」基本、Art of Communityもそうですが、どこかのビジネスに立脚したコミュニティ本ではなく、サクセスした事例をかき集めそこからコミュニティビルディングのベストプラクティスを明らかにしていくという実に地味なアプローチをとっており、コミュニティマネージャーになること、また企業で雇うことなど様々な書き方がされています。なので、IT系で元A社のあの方の本を読まれてる方からするといってることはほぼ同じと感じるでしょうが、アプローチとしてはあちらがマーケティングアプローチのみに対し事例がIT業界だけでなくコミュニティ全般の話をしている分こちらの方が対象概念が大きいです。KPIとか様々なモデルとかほんとよく調べたなと感心します。海外のコミュでやっていた立場からすると、なるほど、と思ったりします。ま、ただ言うは易く、実際にやるのはなかなか難しいのですが。
ただ、困ったの点としては、読み終えたら部分ごと読み返してみて、書いてあるんですが、をいをい彼独自のストーリーメイクがあったりするんで、彼のキャラを知っていないとなかなかきつかったりするところがあるので、ここは次の彼の本に期待です。
ちなみに彼のWebsiteで英語ですが様々なコンテンツを用意してるんで、合わせて読むこと・見ることをお勧めします。余談ですが、著者ご本人よく知っているのですが、ヘビメタな人で面白いですよ。

3 people found this helpful

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HaywardsHeathen

I'm recommending this to others, so I must like it.

Reviewed in the United Kingdom on December 16, 2020

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People Powered was suggested to me by a podcaster friend, and I ended up getting the audiobook version to complement the eBook as the author Jono was running a book club going through a chapter a week.

I've been involved in building and managing communities for some time, but it's never been my sole focus (and likely never will be). The book provided a thorough and broad perspective, which really helped me see the pieces I'd been ignoring, and evaluate whether they mattered or not.

A lot of community stuff boils down to leadership, and Jono provides plenty of sound advice on providing leadership; which is probably why I'm frequently finding myself saying to people 'you should read Jono Bacon's People Powered - it will help you understand...'.

Rose Barrett

Go to guide on community management and development!

Reviewed in the United Kingdom on May 11, 2020

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I'm so delighted to have come across Jono in a community management group. I took part recently in a bootcamp he held for community managers and it's been a wonderful experience. This book has become my go to guide as we grow and develop our community, and I know it will become well thumbed! (I also bought the audiobook because that's how I learn best, but having the physical copy for notes it's great).

Thanks, Jono for putting all the learning into such a neat package. Looking forward to learning more in your upcoming courses!

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