Get Fast, Free Shipping with Amazon Prime & FREE Returns

FREE delivery Friday, April 29 if you spend $25 on items shipped by Amazon

Or fastest delivery Tuesday, April 26. Order within 3 hrs 59 mins

In Stock.

As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.

[{"displayPrice":"$13.98","priceAmount":13.98,"currencySymbol":"$","integerValue":"13","decimalSeparator":".","fractionalValue":"98","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"Kt0yJLre1h1jOqciR%2FLcQZQnKyPd6n8mrTMmXBXroSSp1GEMTbDtCXcVSUGwBr1OQTA51QT%2Bj43ZfU4b%2B%2FtTbA29s4S%2BS%2B5h23VZtzwMYjMreoQlyzqql31UZ8d19wDi%2FJ2j5qZziuPKBl7GIX9W%2Bw%3D%3D","locale":"en-US","buyingOptionType":"NEW"},{"displayPrice":"$11.99","priceAmount":11.99,"currencySymbol":"$","integerValue":"11","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"eHANX1R9nEHgNfyVD3K%2BydOUnwmSYnAWK2K4gJ5EnAsHciNvYeFCyWHvEOo9RRJxe3z7y4qD96fhKJZmsAmUaTj7KTNI%2BaE4tw3MSaWs2t4c9jhyepZ8scCYlh6bE0hxzX6WOIoJrJZiLvAVbqOpCPEiobWv%2F6hPmUKUrweI4El9drAG2ozglddKRmYayZFg","locale":"en-US","buyingOptionType":"USED"}]

$$13.98 () Includes selected options. Includes initial monthly payment and selected options. Details

Secure transaction

Ships from

Amazon.com

Sold by

Amazon.com

Details

Ships from

Amazon.com

Sold by

Amazon.com

Return policy: Eligible for Return, Refund or Replacement within 30 days of receipt

Add a gift receipt for easy returns

Get Fast, Free Shipping with Amazon Prime

FREE delivery Friday, April 29 if you spend $25 on items shipped by Amazon

Or fastest delivery Wednesday, April 27. Order within 3 hrs 59 mins

Used: Good | Details

Sold by Bob's Treasure Trove

Fulfilled by Amazon

Share <Embed>

Have one to sell?

Sell on Amazon

Other Sellers on Amazon

Added

Not added

$13.78
& FREE Shipping

Sold by: Book Depository US

Added

Not added

$20.08
& FREE Shipping

Sold by: Bahamut Media

Added

Not added

$16.79
+ $3.99 shipping

Sold by: Prime Deals, USA

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See this image

Follow the Author

Ryan Holiday

Perennial Seller: The Art of Making and Marketing Work that Lasts [Paperback] Paperback

by Holiday Ryan (Author)

538 ratings

See all formats and editions

Price

New from

Used from

Kindle

"Please retry"

$5.99

—

Audible Audiobook, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Hardcover

"Please retry"

$22.18

$14.24

$3.05

Paperback

"Please retry"

$13.98

$13.78

$7.49

Great on Kindle

Great Experience. Great Value.

Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

View Kindle Edition

Enhance your purchase

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Language

English
Publisher

PROFILE BOOKS
Dimensions

5.04 x 0.71 x 8.11 inches
ISBN-10

9781781257661
ISBN-13

978-1781257661
See all details

Frequently bought together

Ryan Holiday
1,660
Hardcover
70 offers from $10.81
Ryan Holiday
11,021
Hardcover
132 offers from $6.03
Ryan Holiday
1,560
Hardcover
46 offers from $9.69
Ryan Holiday
1,119
Hardcover
31 offers from $37.57
Ryan Holiday
1,217
Paperback
105 offers from $3.59
Ryan Holiday
1,559
Paperback
136 offers from $1.45

Product details

ASIN ‏ : ‎ 1781257663
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 9781781257661
ISBN-13 ‏ : ‎ 978-1781257661
Item Weight ‏ : ‎ 7.8 ounces
Dimensions ‏ : ‎ 5.04 x 0.71 x 8.11 inches

Best Sellers Rank: #262,419 in Books (See Top 100 in Books)

Customer Reviews:
538 ratings

Customer reviews

5 star		76%
4 star		14%
3 star		6%
2 star		3%
1 star		1%

How are ratings calculated?

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Chad Frisk

Here is the Trailhead

Reviewed in the United States on August 2, 2017

Verified Purchase

I learned two very valuable things from Ryan Holiday’s newest book:

1) Creating (and positioning and marketing and promoting) creative work that lasts is very hard…
2) But it is not impossible.

I also have the sinking suspicion that I now know how to start doing it—if I’m willing to put in the (immense) time and effort.

Using his characteristic approach combining deep research with rich personal experience, Ryan outlines every step of the process of bringing a meaningful project into the world and THEN doing the work to (maybe) make it last.

To some, his account may be discouraging because of how hard he makes it seem. He offers no shortcuts. There are no hacks and there are no tricks.

There is just the challenge to reach deep into oneself and produce the absolute best thing one can—and then to almost kill oneself in the attempt to deliver it to where it may be valued.

Sometimes I’d rather someone lie to me and tell me it will be easy. Then I go back to people like Ryan. Your reaction to this book will tell you how serious you really are.

I, for one, am still unsure. But at least I now know what serious looks like.

49 people found this helpful

Helpful

Bradley Bevers

Extremely Practical - Valuable Book Well Worth The Time

Reviewed in the United States on June 22, 2017

Vine Customer Review of Free Product( What's this? )Verified Purchase

Years ago now, I stumbled across Holiday's reading list and have been following it and his writing ever since. As an avid reader, one thing that I have grown tired of is non-fiction writer's putting out the same thing, over and over again in different ways. I have given up on entire genres because no one has anything original to say, they just copy each other ad nauseum, and the books are stale before they hit the shelves.

Holiday is an exception to that rule, and everything he has written so far is always original and in his distinct voice. For this book in particular, I have read a lot in the genre of book creation/marketing. I helped run a small publishing company at one point and for part of my learning, I bought and read as many books on the business of books as I could. While Perennial Seller is not focused exclusively on books, authors will find more here that is useful than other creatives. Of all the books I have read on writing, this one stands out as my top recommendation moving forward. It succinctly covers Creation, Positioning, Marketing, and Platform and wastes no space in doing so. Some highlights include:

"While many dream perennial-selling dreams, they think that the wanting–instead of the work–is what matters."

"The difference between a great work and an idea for a great work is all the seat, time, effort, and agony that go into engaging that idea and turning it into something real. That difference is not trivial."

The two best things to focus on as a nonfiction writer are enjoyability and utility.

"At a very basic level, if you're not amazing in every facet, you're replaceable. To publishers, studios, investors, and customers alike."

The one sentence, one paragraph, one page exercise to make your product clear is invaluable.

". . . nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals we've specifically deprioritized."

Only one thing matters in marketing: word of mouth.

Bottom line: This is an extremely practical and enjoyable book, both original and drawing on the wisdom of many other creatives. If you are at the idea stage and haven't been able to break through to do the work, buy this book. Reading it gave me the push I needed to start working on other things that have been in the idea stage for too long. Highly Recommended.

36 people found this helpful

Helpful

Zoe Chance

IT WORKS!!

Reviewed in the United States on May 26, 2018

Verified Purchase

I’m just completing the major sale of a book proposal and Perennial Seller was instrumental in helping me plan and pitch the book as an evergreen title. If you’re writing, read it.

Before reading Perennial Seller, I really didn’t know much at all about the long tail of book sales and how to plan for it. Although I’m a marketing professor and former marketer, I had no domain knowledge about the publishing industry and I guess I thought some books get lucky and keep selling forever. Not so. I highlighted the bejeezus out of this book, and both the content suggestions and the marketing suggestions were enlightening. Plus, as with all Ryan Holiday’s books, the well-researched stories are fascinating and pull you along. I wanted to write a perennial seller but didn't know how. And now I'm on it.

And I’m going to read this book again.

10 people found this helpful

Helpful

edsetiadi

The most exciting book about marketing

Reviewed in the United States on February 6, 2021

Verified Purchase

This is a case for taking it slower and doing it right. To ignore the noise and instead focus on the mastery of our craft. To bidding our time and produce our creative outlet until it is so perfected that it last a long time.

This is also a case of the grueling reality of the producing process and how to handle it properly, and the excitingly bizarre ideas to promote our creations in catchy and effective ways.

And ultimately, this is a case of establishing our platform, developing our network, or in short, building our “1000 true followers.” It’s the difference between building a company and an empire, between a one hit wonder and a perennial seller.

It is by far the most thorough and most exciting book about marketing that I’ve ever read. With the many diverse examples and case studies that are just spot on, which I expect nothing less from a Ryan Holiday book.

In fact, this is like the tell-all book where Ryan Holiday seemingly give away his success formula on his several expertises, from how to be a prolific writer, to how he enduringly handles the producing processes, and how he masterfully conducts the marketing aspects with so many fresh ideas.

In short, it’s a very creativity-provoking book, definitely one not to miss.

2 people found this helpful

Helpful

Kiki Schirr

Buy this book and create your masterpiece, again and again.

Reviewed in the United States on November 29, 2017

Verified Purchase

In a sea of books urging authors to churn out a book in a week, Perennial Seller stands out as a lone voice calling for quality.

Holiday cites the sales patterns of books and other products with staying power and advocates editing, building a platform, and focusing on perfecting your craft.

While this book is partially a manifesto devoted to quality over quantity, it is also full of practical and actionable advice for authors, entrepreneurs, or makers of any kind. Well worth the price and the time to read.

14 people found this helpful

Helpful

Top reviews from other countries

Ron Immink

Perennial selling in 3 words

Reviewed in the United Kingdom on September 14, 2017

Verified Purchase

Perennial selling in 3 words

by Ron Immink on September 14, 2017 in Blog
Selling is hard. Creating long term value is harder.

The obstacle is the way

Ryan Holiday is the author of “The obstacle is the way”. One of my favourite books. Stoicism as the entrepreneurs’ operating system.

He was also the assistant to Robert Greene, the man behind “33 strategies of war”, THE book on strategy.

Perennial seller

His latest book is “Perennial Seller: The Art of Making and Marketing Work that Lasts”. A “Loveability” approach to selling.

“Lovability” brings more of those strings together, including the attitude of entrepreneurs and start-ups to business. Why focus on pivoting, PR spin, fundraising, valuations and exits? Why not just focus on customer delight? On building on relationships, quality, and real value creation. And why not build something that lasts?

Long-term thinking is the new black

It may be just me, but there is a wind of long-term, sustainability and quality starting to blow. I think it is a response to the fluidity of social media, climate change and the speed of change. Why build something quick and mediocre, when you can create something slow and enduring. With long-term value.

Forget the hacks, the quick tricks, flash in the pan approach. Focus on mastery, longevity and perennial. On lasting impact and relevance.

Mastery

Ryan Holiday brings the “Mastery” approach from Robert Green and combines it with the no nonsense Stoic philosophy, and it is refreshing and honest. There are no magic bullets. Graft, grit, deliberate practice and a focus on excellence.

The Lindy effect

The book mentions companies that have been around for hundreds of years. Companies such as Zildjian (founded in Constantinople in 1623, Fiskars (founded in 1649) and Trudon (candle makers since King Louis XIV). In that way, it feels a bit like “The hidden champions of the 21st century.”

Again, the Lindy effect. Named after a famous restaurant where showbiz types used to meet to discuss trends in the industry, it observes that every day something lasts, the chances that it will continue to last increase. Or Nassim Taleb has put it, “If a book has been in print for forty years, I can expect it to be in print for another forty years.

Lasting

How to create something that lasts for hundreds of years? That is the question. Creating lifelong value and thus lifelong, or even multi-generational, income. And that is hard, hard work. Making great work is incredibly hard. But it must be your primary focus. While many dream perennial-selling dreams, they think that the wanting—instead of the work—is what matters. “Lots of people,” as the poet and artist Austin Kleon puts it, “want to be the noun without doing the verb.”

Once you realise that there is no quick fix and are willing to put in the hours, the blood, the sweat and the tears, you can start thinking about other success factors. Again, no magic there.

Segmentation

The first success factor is segmentation and definition of the target market. Picking your beach head. An audience is not a target that you happen to bump into. Instead, it must be explicitly scoped and sighted. It must be chosen. Having no specific user in mind is one of the major mistakes that kill startups.

Some question to consider:

Does it have a purpose?
Does it add value to the world?
How will it improve the lives of the people who buy it?
Is it either very entertaining or extremely practical?
What does it teach?
What does it solve?
How are you entertaining?
What are you giving?
What are you offering?
What are you sharing?
What sacred cows are you slaying?
What dominant institution are you displacing?
What groups are you disrupting?
What people are you pissing off?
Is it the best you can do?
What feedback did you get?
It’s not “promotion” we’re talking about here—that comes later. Instead, prior to release, considerable effort needs to be spent polishing, improving, and, most critically, positioning your project so that it has a real chance of resonating with its intended audience. Who is buying the first one thousand copies of this thing? Who is coming in on the first day? Who is going to claim our first block of available dates? Who is buying your first production run?

Promotion

There is there is no publisher or angel investor or producer who can magically handle all the stuff you do not want to handle. Nobody has a reason or the time to give you the star treatment. What does that mean? At a very basic level, if you’re not amazing in every facet, you’re replaceable to publishers, studios, investors, and customers alike. Nobody cares. Get over it.

Take control

Therefore you need to take control of your own fate. You are the CEO. Taking responsibility for yourself. For marketing and selling. Get ready for the real marathon that is marketing. Marketing is your job. It cannot be passed on to someone else. There is no magical firm who can take it totally off your hands. And if you don’t see any salespeople, you’re the salesperson too.

The pitching question

And to help you with that, start with this question “This is a ______ that does ______ for ______.” Consider how someone would describe your book, movie, restaurant, campaign, candidacy—whatever—at a party. Consider someone trying to tell someone else about it in just 140 characters. What would they say? Will they feel stupid saying it?

It’s a ______ that does ______ for ______. Have you made filling in those blanks as easy and exciting as possible? Have you done the hard work for them?

Other questions

Who is this for?
Who is this not for?
Why is it special?
What will it do for them?
Why should anyone care?
Word of mouth

No one has the steam or the resources to actively market something for more than a short period of time, so if a product is going to sell forever, it must have strong word of mouth. It must drive its own adoption. Over the long haul, this is the only thing that lasts. Your marketing efforts, then, should be catalysts for word of mouth. Which is hard work.

Take inventory of everything you have at your disposal:

Relationships (personal, professional, familial, or otherwise)
Media contacts
Research or information from past launches of similar products (what worked, what didn’t, what to do, what not to do)
Favours they’re owed
Potential advertising budget
Resources or allies
Influencers
Champions—The More Influential, the Better
Lists and platforms
A “high-impact recommendation”—an emphatic endorsement from a trusted friend, for example—converts at fifty times the rate of low-impact word of mouth

Call to arms

Create a“Call to Arms”—a summons to your fans and friends. I been working on ______ for a long time. It’s a ______ that does ______ for ______. I could really use your help. If you’re in the media or have an audience or you have any ideas or connections or assets that might be valuable when I launch this thing, I would be eternally grateful. Just tell me who you are, what you’re willing to offer, what it might be good for, and how to be in touch.

The other parts of the marketing mix

All other means are at your disposal. PR, social media, advertising, etc. However, when it comes to creating a perennial seller, the principle to never lose sight of is simple: Create word of mouth. And if you are clever, you build a list (not building a list is know as “amnesia marketing”) and a platform of loyal fans. The platform is not a stepping stone. It is the finish line. Read “Machines, Platforms, Crowds“.

Create events, rile your detractors (if you don’t have any, you are doing something wrong), swap your list, engage, be authentic, be nice, create relationships, do crazy things, explore and experiment. Again, no quick fix. Hard work.

Long haul

You need to settle in for the long haul. Remember, the best and most valuable things that do not find their echo immediately. In other words, it is far better to measure your campaign over a period of years, not months.

Why are you doing this?

It is hard work. It is hard work. It is hard work. Just to repeat again. Hard work. You need to commit and you need to focus. If you’ve committed to doing something incredibly difficult that countless others have failed at before, you probably also shouldn’t be juggling five other projects at the same time. You’ll need to put 100 percent of your resources toward this one. A person on a singular mission can’t be distracted; he can’t chase every coloured balloon he comes across.

No nonsense, hard work

This is a book in the style of “Do-it Marketing”, “Be obsessive”, “The navy seal art of war” and yes “The obstacle is the way”. Read this books and add “Mastery” by Robert Greene and you will have a complete no-nonsense approach to long term success.

To summarise that approach in 3 words: Bloody Hard Work.

28 people found this helpful

MR BENJAMIN WESTERN

Ryan Holiday, Master of (Masterful) Actionable Blueprints & Practicing the Preach

Reviewed in the United Kingdom on August 21, 2017

Verified Purchase

As the Founder of three organisations (one charity, one non-profit, and one business), I am a) delighted this book exists and b) having to be Stoic in response to the fact I wish this book had existed before I started those organisations (which I hope will be Perennial)! I have a few rules in life, and one of them is to buy anything Ryan pens. This book is his best to date (though having said this, given his breadth of books, each is a master of its own category).

I adore Ryan's writing style, which is direct, without fluff, and does that rare thing of giving you rich and tangible ways to take meaningful action. This book is a gorgeous blueprint for success, and critically, it is authentic in the sense Ryan is the walking and talking exemplar of what he preaches (I am currently re-reading Napoleon Hill's book, Outwitting the Devil, which further reminded me of the irony when writers preach without practice!)

I can make no greater recommendation than I will be applying the principles of this book. Even after one week, I am seeing positive results from applying Ryan's methodology and meditations. Thank you Ryan for another masterful book. Benjamin, Co Founder at gaggle, indiGO Volunteers, and Showing Up.

One person found this helpful

Andrew K

I agree with others that this is his best book so far

Reviewed in the United Kingdom on September 29, 2017

Verified Purchase

I buy every book that Ryan Holiday releases.
I agree with others that this is his best book so far.
I have read it twice in the last week.
It brings together a wide range of valuable insights (often uniquely presented) to provoke thought and action.
It has a great notes section that is worth stepping through line by line.
All in all this is tremendously inspiring and highly recommended.
The Kindle version is also great value - slightly more than a cup of coffee.

4 people found this helpful

Amazon Customer

i liked growth hacker marketing and this is another book i ...

Reviewed in the United Kingdom on August 21, 2017

Verified Purchase

Ryan Holiday continues to smash it out the park, this book is for all types - but perhaps more suited to creative types - i found it hard to try and relate to as a business man, but do you ever read a book and you chuckle to yourself when a theme/idea finally hits the spot - or you truly grasp it? this happened to me a couple of times in this book.

The last 40 odd pages took me a while to get through but the later section of the book i thought i really focussed in on -

My admiration for Ryan Holiday grows daily! - The Daily Stoic has been truly impactful on my life, i liked growth hacker marketing and this is another book i am glad i have read

Thumbs Up

3 people found this helpful

Laurence Everitt

Brilliant Book

Reviewed in the United Kingdom on August 4, 2018

Verified Purchase

This book brings together brilliant insights from Ryan's work and research and puts them in a well structured guide to help creatives and business people design and market products that will be successful in the long run. The central concept runs counter to a lot of the hyper tactical advice given by most modern authors (go big on SEO!) but instead distills the lessons of a number of successful people from a really wide spectrum of industries and backgrounds. I've just finished the CIM Diploma and this book contains more useful information than the vast majority of specialist authors I read for that. Highly recommended.

See all reviews